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This Blusher Has Gone Viral This Year, and It’s Worth the Hype

It didn’t take me long to figure out why this blush has become such a success. On my first swipe, I was mesmerised at how noticeable and velvety the blush looked on my cheeks. I was initially quite apprehensive towards the bright-pink shade, as I wasn’t sure whether it would go with my complexion. But to my delight, it gave me the perfect flush of colour. It’s a really buildable blush that complements all makeup looks, whether you’re going for something subtle or something to make you stand out. I also found that it blended really well when worn underneath and over the top of some of my other favourite blushes and highlighters. Overall, I was really impressed with just how well suited my complexion was to this blush, despite initial reservations. TikT...

We Can’t Get Enough of These 21 Beauty Looks from Last Night’s Fashion Awards

You likely don’t need us to tell you, but last night marked the biggest event in British fashion. Yes, the industry’s most talented (and stylish) gathered at London’s Royal Albert Hall to celebrate the 2021 Fashion Awards. And sure, while we were totally consumed by the sheer brilliance of the outfits all evening, this morning we have something else on our minds. Because yes, the outfits were exceptional (as expected), but after inspecting the red carpet looks with fresh eyes this morning, it turns out The Fashion Awards also delivered some really impressive beauty inspiration, too. Typical red-carpet glamour looks went well and truly out of the window as the stars took the moment to go all out. And with Charlotte Tilbury as the official beauty partner, what did we expect? (By th...

I’ve Been Recommending This Viral TikTok Product To Everyone I Know

BYO blush is actually the first of its kind as it is the world’s first colour changing blush oil. I was instantly pulled in by the oil-based formula as it sits perfectly on top of skincare products for the perfect no-makeup makeup look. As someone who is all about the glow I really enjoy layering this blush oil over the top of a powder based one for an added pop of colour. It isn’t just the glow that I love about it, but the rosy effect it leaves behind too. I like to apply it one of two ways, either by applying a stroke on each side of my cheeks and dabbing it in with my fingers or by bending it in with a big fluffy blush brush. I think this blush would work great for all skin types and skin tones. It’s super hydrating and really easy to build up without the worry of it dr...

Winter’s 8 Biggest Makeup Trends, According to Celebrity Makeup Artists

As someone who possesses very little skill when it comes to makeup application, I must admit that I have a somewhat unhealthy obsession with the art. I could watch people applying their makeup for hours on end and frantically save every beautiful makeup look that comes my way on Instagram. And this is never truer than when it comes to winter. Winter makeup trends make me go weak at the knees. Despite the fact that my makeup skills are basic at best and that my day-to-day look involves bare skin and maybe a lashing of mascara if I’m feeling someway special, I couldn’t be more in awe of the super-pretty makeup looks that flood social media over winter. With parties in abundance and our social lives fluttering, winter is when makeup trends really get the chance to come into the...

I’ve Done the Research, and These Liquid Lipsticks Actually Last All Night

A lip stain or liquid lipstick are my absolute go-tos, and as I have lips that are sensitive to anything too drying, I’ve tentatively tested a lot of them to find the ones that are worthy of a place in my makeup draw. My quest is to find lip products that don’t make your lips feel too tight and dry while lasting all night. A stain is always the best option for undisputed lasting power so you aren’t left with the ring around your mouth when the middle of your shade has worn away with all the canapés and fizz. A good lip stain will need touching up infrequently, shouldn’t feather or bleed out of the lip line and can be applied precisely without the need for a lip liner. Here are the 10 lip stains that I’ll have on rotation this party season. You Deserve to Make Money Even When you are lookin...

This One Product Is Ideal for Those Who Want an Easy 5-Minute Face

However, over the years, I have watched virtually every contouring video and tutorial around, and I have learned that the premise can be easily adapted to fit in with my low-maintenance makeup routine. It turns out following the contouring rule of “3” is quick and easy and can be executed with just one or two products.  To nail your contour every time, just create a 3 shape on both sides of your face with your dark contour product—starting from the centre of the forehead, running along and down the hairline, following under the cheekbone and drawing back out and under the jawline. Then simply swipe the highlighting shade over the top of the cheekbone, and you’ve got a low-key contoured base. Yes, it is that easy. And the best bit is I have found a whole bunch of product...

8 Products That VB Actually Keeps in Her Makeup Bag

And while her namesake products are truly excellent (they are favourites in the Who What Wear office), we can’t help but wonder what other products VB cherishes when it comes to her own makeup routine. The question is: what does Victoria Beckham actually keep in her makeup bag on a day-to-day basis? Thankfully, much like her skincare routine, VB has shared many an insight into her favourite makeup products over the years, so I have a pretty clear idea. Keep scrolling to see and shop the contents of Victoria Beckham’s makeup bag for yourself. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by cha...

Weddings Will Triumph in 2022—These Are the 6 Makeup “Rules” to Know

After two very trying years for the wedding industry, it looks as though (all fingers crossed) things are looking up for 2022. In fact, our wedding schedules are looking busier than ever with invites flooding in thick and fast. You see, not only are we busy planning for the year’s normal number of weddings, but we’re also dealing with rescheduled dates from cancelled arrangements off the back of lockdowns and restrictions.  And although full of love and joy, weddings can be stressful—especially when you’ve got one to attend every other weekend. To help take the stress out of at least one situation, we thought we’d help you get ahead on your beauty plans. After all, weddings are the one opportunity to look your glowiest self. However, we also appreciate that there are ce...

I’m a Beauty Editor, But I Still Want These Gift Sets

Adorned with intricate decorations or cute travel-sized bundles, Christmas gift sets are often the perfect way to replenish a loved one’s beauty stash—or your own. And despite my job, or perhaps because of it, I have a long list of beauty gifts that I’m lusting after this year. From hair to skin and wellness, these are the presents that any beauty lover will want under their tree.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

Ariana Grande Has Finally Launched r.e.m.beauty—Here’s What’s Worth Buying

The first part of the brand name may indeed sound familiar as it shares the same name as her song R.E.M. from her Sweetener album. REM also stands for rapid eye movement which is a unique phase of sleep that really focuses on dreams and the eyes and Ariana has really managed to achieve that meaning through her beautifully curated line. The first drop from r.e.m. beauty is titled Chapter 1: Ultraviolet with all products being 100% vegan and cruelty-free. Ariana really has created one of the dreamiest collections with high-performing and innovative products for the eyes, face and lips. And not to be biased (as I’m a complete Ari stan) but it’s easy to see how much love, passion and hard work has gone into creating r.e.m. beauty. Products ra...

Take Note—These Are the 6 Makeup Rules French Women Swear By

We’ll say it: no one nails the art of effortless beauty like French girls. Call it a stereotype if you’d like, but French girls always seem to have the most beautiful makeup looks. Considering that France is home to some of beauty’s biggest names (think L’Oréal, Guerlain and Clarins), it only makes sense that the French way of life is laced with nods to the country’s roots in beauty.  It only takes a couple of minutes of roaming the streets in Paris to spot that French women know how to apply their makeup. Their skin is plump, smooth and glowing, their brows appear effortlessly preened, and their cheeks radiate a flush so healthy it leaves you wondering what their secret is. But wonder no more because we’ve reached out to French makeup artist Ewa Ciezkowska t...

Trust Us—These 12 Makeup Brands Will Never Fail You

Because of the nature of our jobs, it’s worth noting that we have exceptionally high standards. We’re used to the best of the best, after all. And while it’s easy for us to reel off lists of products we love and swear by, when it comes to brands that really get it right, things get a little tougher. It’s no secret that most of us are very loyal to our favourite brands when we’re shopping for makeup, but very few makeup brands out there truly tick all the boxes. With that being said, out of the hundreds of brands we try every year, there are some that we know will never let us down. Whether you like colourful brights or a minimalist glow, these are the best makeup brands around, according to Team Who What Wear. You Deserve to Make Money Even When you are looking for Dates Online. So we reim...