marketing

What You Need to Know to Soar in the Digital Marketing Industry, According to Jordan Epstein

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Snow Crash’s Metaverse was filled with ads in 1992, and the real one will be too

Neal Stevenson’s Snow Crash, a techno-dystopian science-fiction novel that has become a legend among Silicon Valley tech bros, predicted the rise of a future Metaverse all the way back in 1992.  Despite Stephenson saying that he was “just making sh*t up”, the eerily accurate predictions and worldbuilding of Snow Crash have been long-revered by tech entrepreneurs and futurists including Jeff Bezos and Mark Zuckerberg. Now, Stephenson’s striking fictional depictions of a Metaverse oversaturated with the neon glow of commercial advertising rings truer than ever as Web3 designers and marketers gear up to begin advertising in the Metaverse(s) of today. On Feb. 23, mixed-reality NFT platform Realm announced a partnership with decentralized advertising exchange Alkimi. Realm stated it intend...

Stop listening to celebrities for financial advice, says Binance Super Bowl campaign

From NFL players accepting their salaries in cryptocurrency and Tom Brady founding his own nonfungible token (NFT) marketplace to the NFL providing Super Bowl attendees with customized NFTs, the National Football League and the blockchain community seem to have embraced each other. As Super Bowl LVI approaches this Sunday, there is one thing fans can be sure to expect: crypto ads. One marketing campaign led by Binance, the largest global exchange by trading volume, warns fans about taking these anticipated crypto commercials to heart, and uses celebrities to make its point.  Last week, Binance released its first video featuring Miami Heat forward Jimmy Butler who said that “I can give you advice on a lot of things. Your money isn’t one of them.” He war...

8 Exciting Video Marketing Trends For 2022

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Juul to pay US state $40 million for targeting teens with e-cigarettes

Electronic cigarette giant Juul Labs Inc will pay $40m to North Carolina and take more action to prevent underage use and sales, according to a landmark United States legal settlement announced on Monday after years of accusations that the company had fueled an explosion in teen vaping. A state judge accepted the first-of-its-kind agreement with a US state. North Carolina Attorney General Josh Stein had sued Juul, accusing it of employing unfair and deceptive marketing practices that targeted young people to use its vaping products, which deliver addictive nicotine. As part of the agreement, Juul will not advertise to anyone under 21 in North Carolina and will limit sales amounts of Juul products online to any state residents. It will also sell its products only behind counters at retailer...

No sign of Sergio Ramos in Real Madrid shirt launch

Sergio Ramos was one of the noticeable face that didn’t appear in any of the photos of Real Madrid’s kit launch campaign for the 2021/22 season. MARCA has learned that he wasn’t present at the photo shoot for the new kit, which was launched by Real Madrid and Adidas this Tuesday. While it’s true that the entire squad doesn’t attend such photo shoots, Ramos has always been a central figure in such campaigns. It’s not known if this decision was the club’s or Ramos’ or a mutual one. It could also be the case that the photo shoot was held when Ramos was in isolation due to COVID-19, but Adidas always want as many stars as possible present and the dates would have been moved if there had been a desire for the captain to be present. It should also be pointed out that this has nothing to do with ...

NALDA to establish integrated farm estate in Ogun

The National Agricultural Land Development Authority (NALDA) says it has concluded plans to establish an integrated farm estate in Ogun State. The agency also said it would set up a cassava processing plant and train 200 graduates in the state in soil testing technology. These moves according to NALDA are in line with its determination to boost the Cassava value chain and job creation for youths in the country. The Cassava processing plant would compliment the Integrated Farm Estates to be established in the three Senatorial zones of the state. The farm estate would comprise of different agricultural activities which includes farming, processing and packaging areas, commodity market, residential areas and schools. Executive secretary of NALDA, Prince Paul Ikonne made this disclosure when h...

NIHORT trains 25 tomato farmers in Niger to reduce post-harvest losses, unemployment

The National Institute of Horticultural Research (NIHORT), Ibadan, Oyo State, has commenced a 2-day training for unemployed youths and women, on value addition for tomato farmers. The training is taking place at the headquarters of The National Cereals Research Institute (NCRI), Badeggi, in Niger state. Speaking at the opening ceremony on Wednesday, the Chairman of the Governing Board of the Institute, Maj.-Gen. Mohammed Abdullahi-Garba (rtd), said that the training was organized to build the capacity of the people. He described tomato as an important economic and food security crop consumed around the world. “Tomato is undoubtedly one of the most important vegetables grown in Nigeria and the commodity is capable of impacting positively on Nigeria’s agricultural economic development. “The ...

Yuletide: Children are happier with gifts than excursions – study

Kids aged between three and 12 are happier when given material gifts than being taken on pleasure trips, a recently released study suggests. The findings, published in September in the International Journal of Research in Marketing, revealed that while adults tend to be thrilled by experiences, younger kids are more drawn to material goods. This effect, however, changes over time as a child’s cognitive skills increase, the study compiled by a team of researchers at the University of Illinois stated. “Across four studies with children and adolescents of ages 3–17 years, we show that children (ages 3–12) derive more happiness from goods than from experiences, but the effect changes over time,” it said. An associate professor of marketing at the Chicago-based institution, Lan Nguyen Chaplin, ...

Nigerian government pledges to ensure food security in post-coronavirus era

The Federal Ministry of Agriculture and Rural Development on Wednesday gave assurance to the Nigerian Government to ensure that the country would not experience any food shortage crises in the coming year arising from the fall-out of the COVID-19 pandemic. The post Nigerian government pledges to ensure food security in post-coronavirus era appeared first on TODAY. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

BBC exposes European pyramid scam exploiting Africans, others

A new investigation by BBC Africa Eye has uncovered a global pyramid scam, run from Europe, that is using smartphones to cheat ordinary people across Africa, Asia, and Latin America. Crowd1 describes itself as “the fastest growing crowd marketing company in the world” and produces social media videos which show members buying new cars and enjoying luxury holidays. Using nothing but a smartphone, Crowd1 claims, you can become a millionaire by promoting and selling a series of exciting digital products to your network. These claims have persuaded thousands of people across Africa to hand over the 99 Euros that buys an entry-level membership to Crowd1. But a six-month investigation by BBC Africa Eye reveals that, behind the slick marketing, Crowd1 is peddling a range of bogus products and fal...

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