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From NFL players accepting their salaries in cryptocurrency and Tom Brady founding his own nonfungible token (NFT) marketplace to the NFL providing Super Bowl attendees with customized NFTs, the National Football League and the blockchain community seem to have embraced each other. As Super Bowl LVI approaches this Sunday, there is one thing fans can be sure to expect: crypto ads. One marketing campaign led by Binance, the largest global exchange by trading volume, warns fans about taking these anticipated crypto commercials to heart, and uses celebrities to make its point. Last week, Binance released its first video featuring Miami Heat forward Jimmy Butler who said that “I can give you advice on a lot of things. Your money isn’t one of them.” He war...
Electronic cigarette giant Juul Labs Inc will pay $40m to North Carolina and take more action to prevent underage use and sales, according to a landmark United States legal settlement announced on Monday after years of accusations that the company had fueled an explosion in teen vaping. A state judge accepted the first-of-its-kind agreement with a US state. North Carolina Attorney General Josh Stein had sued Juul, accusing it of employing unfair and deceptive marketing practices that targeted young people to use its vaping products, which deliver addictive nicotine. As part of the agreement, Juul will not advertise to anyone under 21 in North Carolina and will limit sales amounts of Juul products online to any state residents. It will also sell its products only behind counters at retailer...
Sergio Ramos was one of the noticeable face that didn’t appear in any of the photos of Real Madrid’s kit launch campaign for the 2021/22 season. MARCA has learned that he wasn’t present at the photo shoot for the new kit, which was launched by Real Madrid and Adidas this Tuesday. While it’s true that the entire squad doesn’t attend such photo shoots, Ramos has always been a central figure in such campaigns. It’s not known if this decision was the club’s or Ramos’ or a mutual one. It could also be the case that the photo shoot was held when Ramos was in isolation due to COVID-19, but Adidas always want as many stars as possible present and the dates would have been moved if there had been a desire for the captain to be present. It should also be pointed out that this has nothing to do with ...
Nigeria imports at least 60 per cent of dairy products the country consumes, the Minister of Agriculture and Rural Development, Sabo Nanono, has said. Mr Nanono disclosed this when speaking at the National Dairy Policy Stakeholders Engagement in Abuja on Tuesday. He said, “Despite the potentials in the dairy industry, 60 per cent of dairy products consumed in the country is imported while the remaining 40 per cent is produced locally.” The minister said Nigeria’s per capita consumption of milk is 8 litres per year, representing very low consumption levels when compared with the global average of 44 litres of milk, according to the Food and Agriculture Organisation of the United Nations (FAO). According to him, presently, the Nigerian dairy industry is largely subsistence and consists of lo...
The National Institute of Horticultural Research (NIHORT), Ibadan, Oyo State, has commenced a 2-day training for unemployed youths and women, on value addition for tomato farmers. The training is taking place at the headquarters of The National Cereals Research Institute (NCRI), Badeggi, in Niger state. Speaking at the opening ceremony on Wednesday, the Chairman of the Governing Board of the Institute, Maj.-Gen. Mohammed Abdullahi-Garba (rtd), said that the training was organized to build the capacity of the people. He described tomato as an important economic and food security crop consumed around the world. “Tomato is undoubtedly one of the most important vegetables grown in Nigeria and the commodity is capable of impacting positively on Nigeria’s agricultural economic development. “The ...
Kids aged between three and 12 are happier when given material gifts than being taken on pleasure trips, a recently released study suggests. The findings, published in September in the International Journal of Research in Marketing, revealed that while adults tend to be thrilled by experiences, younger kids are more drawn to material goods. This effect, however, changes over time as a child’s cognitive skills increase, the study compiled by a team of researchers at the University of Illinois stated. “Across four studies with children and adolescents of ages 3–17 years, we show that children (ages 3–12) derive more happiness from goods than from experiences, but the effect changes over time,” it said. An associate professor of marketing at the Chicago-based institution, Lan Nguyen Chaplin, ...