marketing

Crypto startup to save iconic fiat money sculpture with 1M euros in funding

The paths of traditional finance and the cryptocurrency industry have intersected again, with a crypto startup coming to save the iconic “Euro-Skulptur” monument in Frankfurt. Frankfurt-based crypto startup Caiz Development will provide 1 million euros, or about $961,000, in funding over the next five years to rescue the famous sculpture depicting the symbol for the Euro. Announcing the news on Tuesday, Caiz said that the firm saw a good marketing opportunity in supporting the sculpture by obtaining unique exposure. Through the funding, the firm was able to put its product board next to the 14-meter-high art installation bearing 12 yellow stars, which represent the original members of the currency union. Euro monument and Caiz’s marketing program. Source: Caiz Development The iconic euro s...

Iconic brands including Nike, Gucci have made $260M off NFT sales

The hype surrounding nonfungible tokens (NFTs) has allowed some of the world’s most iconic brands to rake in hundreds of millions of dollars in additional revenue, underscoring the mass consumer appeal of digital collectibles.  Leading brands including Nike, Gucci, Dolce & Gabbana, Adidas and Tiffany have amassed a combined $260 million worth of sales from NFTs, according to data from Dune Analytics that was first reported by NFTGators. Nike’s NFT drops have amassed $185.3 million in revenue, with volumes in secondary markets approaching $1.3 billion. Dolce & Gabbana has generated $25.6 million worth of NFT revenue. Tiffany, which only recently launched its NFTiff token allowing CryptoPunk holders to mint customized pendants, has amassed $12.6 million in NFT-related sales. Tot...

RIP Lead Singles: Why Hip-Hop Titans Are Dropping Full Albums All at Once

Future’s “Wait For U” has quickly become one of the year’s biggest hits, as the Drake– and Tems-featuring R&B track logs another frame in this week’s Hot 100 top five. And an integral part of the song’s success — like many other recent hits in the genre — is that fans helped choose it. I Never Liked You marked Future’s eighth No. 1 project on the Billboard 200, bowing with 222,000 equivalent album units in the U.S. in the week ending May 5, according to Luminate –  the biggest week for any 2022 album at that point and the biggest first-week number for any Future solo album. During the same week that I Never Liked You debuted at No. 1, “Wait For U” raced to the top of the Hot 100 as the clear focus track from the album. [embedded content] Yet the song, which sits at No. 3...

TikTok Is Testing Ground for New Singles — Why Labels Love It (and Some Artists & Writers Don’t)

Artists have previewed unreleased songs at live performances and with radio stations for decades, but thanks to the rise of TikTok and a handful of successful DIY social media campaigns — Lil Nas X’s heavily teased and memed efforts for “Old Town Road” on Twitter and Triller is an early example — the practice has become de rigueur for artists. And not everyone thinks it’s good business. What started as a low-cost method for unsigned talents to casually test audience reaction and build up streaming service pre-saves to their songs is now the norm for even household names hoping to break their next hit before committing to a release date on streaming platforms like Spotify and Apple Music. The Billboard Hot 100 contains ample proof of the method’s success: SZA earned her first solo...

What You Need to Know to Soar in the Digital Marketing Industry, According to Jordan Epstein

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Snow Crash’s Metaverse was filled with ads in 1992, and the real one will be too

Neal Stevenson’s Snow Crash, a techno-dystopian science-fiction novel that has become a legend among Silicon Valley tech bros, predicted the rise of a future Metaverse all the way back in 1992.  Despite Stephenson saying that he was “just making sh*t up”, the eerily accurate predictions and worldbuilding of Snow Crash have been long-revered by tech entrepreneurs and futurists including Jeff Bezos and Mark Zuckerberg. Now, Stephenson’s striking fictional depictions of a Metaverse oversaturated with the neon glow of commercial advertising rings truer than ever as Web3 designers and marketers gear up to begin advertising in the Metaverse(s) of today. On Feb. 23, mixed-reality NFT platform Realm announced a partnership with decentralized advertising exchange Alkimi. Realm stated it intend...

Stop listening to celebrities for financial advice, says Binance Super Bowl campaign

From NFL players accepting their salaries in cryptocurrency and Tom Brady founding his own nonfungible token (NFT) marketplace to the NFL providing Super Bowl attendees with customized NFTs, the National Football League and the blockchain community seem to have embraced each other. As Super Bowl LVI approaches this Sunday, there is one thing fans can be sure to expect: crypto ads. One marketing campaign led by Binance, the largest global exchange by trading volume, warns fans about taking these anticipated crypto commercials to heart, and uses celebrities to make its point.  Last week, Binance released its first video featuring Miami Heat forward Jimmy Butler who said that “I can give you advice on a lot of things. Your money isn’t one of them.” He war...

8 Exciting Video Marketing Trends For 2022

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Juul to pay US state $40 million for targeting teens with e-cigarettes

Electronic cigarette giant Juul Labs Inc will pay $40m to North Carolina and take more action to prevent underage use and sales, according to a landmark United States legal settlement announced on Monday after years of accusations that the company had fueled an explosion in teen vaping. A state judge accepted the first-of-its-kind agreement with a US state. North Carolina Attorney General Josh Stein had sued Juul, accusing it of employing unfair and deceptive marketing practices that targeted young people to use its vaping products, which deliver addictive nicotine. As part of the agreement, Juul will not advertise to anyone under 21 in North Carolina and will limit sales amounts of Juul products online to any state residents. It will also sell its products only behind counters at retailer...

No sign of Sergio Ramos in Real Madrid shirt launch

Sergio Ramos was one of the noticeable face that didn’t appear in any of the photos of Real Madrid’s kit launch campaign for the 2021/22 season. MARCA has learned that he wasn’t present at the photo shoot for the new kit, which was launched by Real Madrid and Adidas this Tuesday. While it’s true that the entire squad doesn’t attend such photo shoots, Ramos has always been a central figure in such campaigns. It’s not known if this decision was the club’s or Ramos’ or a mutual one. It could also be the case that the photo shoot was held when Ramos was in isolation due to COVID-19, but Adidas always want as many stars as possible present and the dates would have been moved if there had been a desire for the captain to be present. It should also be pointed out that this has nothing to do with ...

NALDA to establish integrated farm estate in Ogun

The National Agricultural Land Development Authority (NALDA) says it has concluded plans to establish an integrated farm estate in Ogun State. The agency also said it would set up a cassava processing plant and train 200 graduates in the state in soil testing technology. These moves according to NALDA are in line with its determination to boost the Cassava value chain and job creation for youths in the country. The Cassava processing plant would compliment the Integrated Farm Estates to be established in the three Senatorial zones of the state. The farm estate would comprise of different agricultural activities which includes farming, processing and packaging areas, commodity market, residential areas and schools. Executive secretary of NALDA, Prince Paul Ikonne made this disclosure when h...

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