HipHopWired Featured Video Source: adidas / adidas The family that stays together, slays together. Blue Ivy, Sir, Rumi Carter and Beyoncé are the stars of the Ivy Park Rodeo Kids campaign. The youngest of the Carter kids have made their advertising campaign debut (nope, that’s not them in the thumbnail of this post). Earlier this week the twins made a rare appearance to support their mother. In a teaser video released on Wednesday, Bey and the kids sported various looks from the drop including some royal blue athleisure outfits. In another shot she and Blue Ivy wore identical hoodies and cow print tights. With this fourth launch, for the first time, adidas x IVY PARK introduces their kids’ collection, a capsule line of 16 apparel styles, offering an assortment of&n...
HipHopWired Featured Video Source: Xavier Lorenzo / Getty We at Hip-Hop Wired pride ourselves on being fully immersed in the music of the culture we rep proudly. Part of our duty as a publication and crew is to school the masses on who is doing what musically and there’s no better way to do that beyond our CRT FRSH (Certified Fresh) bi-weekly playlist. This week’s playlist was a bit delayed due to some internal ups and downs, but we’re back on point and glad to be doing so. We open up this week’s installment with Nas and the track “EPMD 2” from his stellar album with Hit-Boy, King’s Disease II. The track features the brothers from Brentwood, Long Island In Erick Sermon, and Parrish Smith, along with a blistering cameo from Eminem on the closer. Next, we travel down to Chattanooga to kick i...
HipHopWired Featured Video Source: James Devaney / Getty Hip-Hop’s royal couple will now lend their likeness to the most famous jewelry brand. Beyoncé and Jay-Z have been slotted as ambassadors for Tiffany & Co. As spotted on Hype Beast the Bey and Hov will the new faces of the famed American luxury accessory house. During her recent and very rare interview with Harper’s BAZAAR for their September issue it was revealed that she and her husband have signed the dotted line and will represent their pricy ornaments in their signature fashion. In an Instagram post the jewelry brand pointed that she was of course sporting Tiffany & Co. earrings. “Icon. Legend. @beyonce wears an internally flawless Tiffany diamond of over 21 carats on the cover of the @harpersbaza...
HipHopWired Featured Video Source: Bernard Smalls / @PhotosByBeanz For Lil Nas X, being unapologetic about being a highly visible rapper who’s gay is the banner of truth he walks with. But that doesn’t mean that he’s unaware about how much that makes him a target for hateful behavior and worse. The “Old Town Road” rapper was recently the main cover star for Variety’s Power of Young Hollywood issue. As part of that feature, he sat down for an interview. When asked for his take on the homophobic comments that DaBaby made during his set at Rolling Loud in Miami a couple of weeks ago along with his thoughts about HIV and AIDS in the LGBTQ+ community, Lil Nas X declined to make a comment directly about that situation. “The honest truth is, I don’t want to speak on a lot of the homophobia within...
HipHopWired Featured Video Source: EA Sports / EA Sports On Friday, August 13, video game publisher Electronic Arts announced its collaboration with Interscope Records to release a proper EA Sports Madden NFL album. Considering gamers and motivational music go hand in hand, what took so long? The Madden NFL 22 Soundtrack features 11 exclusive songs made just for the game and appearances from Hip-Hop stars including Swae Lee, J.I.D., Tierra Whack, Moneybagg Yo and more. The project is out now. “Over the past decades, Madden NFL has become a platform for fans to discover new music, launching new stars and establishing trends that have changed the way players play the game and how they experience NFL football itself,” said Steve Schnur, President of EA Music via statement. “Wor...
HipHopWired Featured Video Source: Sheri Determan/WENN.com / WENN One of Eminem‘s three children has made a public announcement that they are non-binary and shared their new name. The child’s mother is Eminem’s ex-wife, Kim Scott. Stevie Scott Mather, 19, took to TikTok to reveal their decision to be viewed as non-binary, continuing a journey for them they first embarked upon in 2017. The video caption reads, “forever growing and changing <3 #greenscreen #genderfluid #bi #life.” Eminem, real name Marshall Mathers, adopted Stevie in 2005 after he and his ex-wife briefly reconciled and married a second time before ending the marriage months later. Eminem also has custody of one of his sister-in-law’s children as well. Ms. Scott, Stevie’s mother, was recently in the news after she was hosp...
HipHopWired Featured Video Source: CAMPBELL ADDY / Harper’s Bazaar Beyoncé is arguably one of the top entertainers in the world, but during her recent interview with Harper’s Bazaar, the mother of three revealed she didn’t always feel that way. After more than two decades in the spotlight, Beyoncé has become much more than a pop icon, but Queen Bey shed light on the obstacles she faced to get to her current level of success before adding that she feels she’s only “scratched the surface.” “My teenage years were about the grind,” she recalled during the interview, citing a scripture passage — “Faith without work is dead” — that motivated her. “Vision and intention weren’t enough; I had to put in the work, I committed to always being a student and always being open to growth. My energy went i...
HipHopWired Featured Video Source: Red Bull Batalla / Red Bull Hip-Hop was formed via the creative offerings of Caribbean and Latino people who joined their ideas and respective influences to create what is now a global phenomenon. Red Bull has been at the forefront of highlighting the widely-popular Spanish Freestyle world by way of its annual Red Bull Batalla competition and ahead of a Thursday night (April 12) event airing live on Twitch, Hip-Hop Wired spoke briefly with some of the competitors aiming to win it all. Now in its 15th year, Red Bull Batalla has showcased some of the finest Spanish Freestyle battle rappers in the world. Unbeknownst to us prior to taking the interview, it was astounding to know how many Spanish-speaking Hip-Hop stars exist and how many are on the cusp of sta...
HipHopWired Featured Video Source: Bernard Smalls / @PhotosByBeanz Once again, it’s summer and there’s a public discourse sparked by a famous celebrity stating that they don’t shower regularly. In a pandemic. You can count Cardi B among those who emphatically is not about that Pig Pen life. The “Bodak Yellow” rapper and energetic personality who’s never shy about sharing her opinion took to Twitter on Tuesday (August 10th) in response to the celebrities who have stated that they don’t see the need to shower every day within the past couple of weeks. “Wassup with people saying they don’t shower?” she wrote. “It’s giving itchy.” The responses to the “WAP” rapper were solidly behind her assessment: Social media was set ablaze after Mila Kunis and Ashton Kutcher revealed that they don’t bathe ...
HipHopWired Featured Video Source: Bernard Beanz Smalls / Bernard Beanz Smalls, Things continue to intensify between Wack 100 and Jim Jones. Capo recently went ten toes down on the West Coast figure. The very messy interview with Tekashi 6ix9ine and Wack 100 has caused some heartburn for the Diplomats member. The two have speculated that Jomo might be working with police since he was caught on tape giving gang orders and had some weapons charges mysteriously dropped from a 2018 case. Naturally, the smut on his name did not sit well with Jones thus he made an appearance on Clubhouse to address the recent allegations. “I’ve been doing this for 20 years, and I make a lot of money, f*ck head ass old n***a, I’m tired of all this sh*t,” he said to open his rant. “I stand tall for everything I be...
HipHopWired Featured Video Source: Microsoft / Xbox Microsoft and the Special Olympics formed a unique bond in 2014 with the goal to help empower Special Olympics athletes and programs through technology. Seven years later, that partnership continues with a new Esports tournament. The Special Olympics Games and Xbox Gaming began working together back in 2018 with an Xbox Gaming Tournament, a first in the world of competitive gaming. In 2020 during the height of the pandemic, Xbox partnered with the Special Olympics USA Games “to find innovative ways to support Special Olympics athletes” while stay-at-home orders were being implemented with the 2020 Special Olympics Xbox Virtual Gaming Event. Now, Xbox and the Special Olympics are going global with their latest effort with the inaugural esp...
HipHopWired Featured Video Source: PYMCA / Getty 2021 is presenting better days for De La Soul. The legendary group’s catalog will soon be available on digital streaming platforms. The Long Island, New York trio have delivered some news to their fans that they have waited on for too long. After decades of making pennies on the dollar from their albums they finally acquired the master rights to all of their projects on Tommy Boy Records. This includes 3 Feet High and Rising (1989), De La Soul Is Dead (1991), Buhloone Mindstate (1993), Stakes Is High (1996), Art Official Intelligence: Mosaic Thump (2000) and AOI: Bionix (2001). In a rare Instagram Live the group said these gems will indeed be available via streaming. “We have come to a deal between ourselves and Reservoir to release our musi...