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South African Retailer Joins The Metaverse

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Former Roblox Head of Music Jonathan Vlassopulos Joins Napster as CEO

Former Roblox vp and global head of music Jonathan Vlassopulos has joined Napster as CEO, the company announced Sunday (Sept. 25). Vlassopulos, who departed Roblox in April after three years, became known for shaping the company’s cutting-edge virtual concert strategy in the early days of the pandemic, with the platform hosting blockbuster virtual shows for artists including Lil Nas X, Tai Verdes, Twenty One Pilots and 24KGoldn. He also navigated Roblox through a rough patch after the company was sued by the National Music Publishers’ Association (NMPA) for copyright infringement in June 2021. The two parties settled the $200 million lawsuit three months later and launched talks for go-forward licensing deals. Vlassopulos joins Napster four months after the company — which began in 1999 as...

The Risks of Marketing to Children in the Digital World

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The Guetta-verse: Roblox and Warner Music Announce Avatar DJ Set By David Guetta

When you’ve graced the stage of practically every music festival and club short of Mars, like David Guetta has, where else to go but the metaverse? According to a press release, the chart-topping “Titanium” producer has been confirmed to perform a DJ set as his avatar self within the Roblox ecosystem. Created in partnership with Roblox developer Wonder Works Studio and Warner Music Group, Guetta’s innovative DJ set will debut this Friday, February 4th at 4PM PT (7PM ET). “Working on this concert has allowed me to bring an amazing new creation to life with design and production to suit the virtual world,” Guetta said. “We’ve built something that will play host to one of the most unique shows I’ve ever done and I can’t wait for everyone to ...

EDC Makes History and Becomes First Music Festival Held on Roblox

Roblox and Insomniac have bonded together to bring EDC Las Vegas, one of the world’s largest music festivals, to the metaverse.  The experience, dubbed “World Party,” marks the first-ever music festival held on the popular online game platform. Within Roblox, fans will be able to attend 50 performances throughout the weekend and fully immerse in EDC’s beloved stages, like cosmicMEADOW and circuitGROUNDS.  “To partner and create with a metaverse leader like Roblox is an exciting opportunity for Insomniac,” said Pasquale Rotella, Insomniac’s founder and CEO in a press release. “Bringing people from all over the world together through art and experience is a goal we’re always working hard to achieve, and together wi...

Inside Track: Where Does Music’s Love Affair With Gaming Go?

Yes, you read that correctly. It’s not news that the music business wants in on that money. For years there have been collaborations across industries, including soundtracks for games like Grand Theft Auto IV way back in 2008 and ongoing partnerships spanning well over a decade to provide music for sports franchises like Madden and NBA 2K. But over the past two years, that relationship has rapidly expanded, reaching a fever pitch during the pandemic when gaming, in general, exploded around the world as people were confined to their homes and artists looked for new revenue streams (think Travis Scott partnering with Fortnite and Lil Nas X working with Roblox). Now many are wondering where this leads next. For rights holders, lawsuits are shifting to cooperation, most recently with the NMPA ...

Roblox and NMPA Reach Agreement on Music Usage, Settle $200 Million Copyright Lawsuit

Roblox and the National Music Publishers Association (NMPA) have reached an agreement that will dismiss the latter’s $200 million lawsuit against the popular online game platform. The news comes less than a week after NMPA’s landmark deal with Twitch. Back in June, the NMPA sued Roblox after it found copyrighted music that it being used in the platform’s games without the proper licenses. The artists included deadmau5, Ariana Grande, Ed Sheeran, and the Rolling Stones, among many others.  With this current agreement in place, Roblox has the time and flexibility to negotiate with the NMPA’s clients individually and strike deals that are best suited for their artists. “We are pleased that the publishing industry sees the potential of Roblox to be a signific...

Top 10 Most Imitated Companies in 2021 So Far

In a brand phishing attack, cybercriminals try to imitate the official website of a well-known brand by using a similar domain name or URL and web page design to the genuine site. The link to the fake website can be sent to target individuals by email or text message, a user can be redirected during web browsing, or it may be triggered by a fraudulent mobile application. The fake website often contains a form intended to steal users’ credentials, payment details or other personal information. Check Point’s new Brand Phishing Report reveals the most frequently imitated by criminals. Here are the Top 10 phishing brands in Q1 of 2021: /* custom css */ .tdi_3_657.td-a-rec-img{ text-align: left; }.tdi_3_657.td-a-rec-img img{ margin: 0 auto 0 0; } Microsoft (related to 39% of all brand...

Roblox Raises $520M From Warner Music Group and Others

Warner Music Group has been focused on growing its footprint in gaming for some time. “Ultimately, everything is going toward gaming, and we want to make sure we’re capturing value within it. It’s the future of entertainment,” Oana Ruxandra, Warner Music Group’s chief digital officer, told Billboard last September. The music industry has certainly been flocking toward gaming platforms over the past year, with Travis Scott pulling in 27.7 million participants during his Fortnite in-game performance last April, kicking off a wave of artists looking to set up virtual concerts on similar platforms. Roblox launched its first virtual concert in November, with a virtual concert by Lil Nas X that racked up 33 million views.  “COVID has supercharged the demand for 2D and 3D live streaming even...