skin

As a beauty journalist and all-round beauty lover, I’m quite spoilt for choice when it comes to which skincare and makeup products I want to wear. But while I’m sure that some people enjoy mixing and matching the products in their daily rotation, I’m a creature of habit and tend to stick to formulas that I already know and love. However, when it comes to certain products, I’ve found that a little experimentation is key—SPF being one such example. Of course, I totally understand the importance of wearing sunscreen daily—and bang on about it constantly to friends and family—but I’ve had quite a journey finding an SPF that I truly love and is suitable for my skin tone. Because here’s the thing: As someone with dark skin...

When cool New York City–based beauty brand Milk Makeup landed in the UK back in January 2019, beauty editors—myself included—went into overdrive. Despite the fact that the brand only launched stateside in 2016, I felt like I’d already spent a lifetime begging my American friends to hit up Sephora on my behalf for my Milk Makeup fix. And I clearly wasn’t alone—Milk Makeup accumulated an incredible 17,000-person waiting list on Cult Beauty. Yes, this was one beauty brand that had some serious social media hype, and I was already obsessed. Milk Makeup is all about good ingredients, clean formulas and payoff that you can actually see. Every product is cruelty-free, paraben-free and 100% vegan. Many of its products come in the form of twist-up stic...

In fact, my skin gets pretty stressed. More often than not, I’m dealing with breakouts, dryness, redness and/or irritation. And stressed skin makes me feel stressed, which subsequently affects my skin even more. And so, I live in a perpetual cycle of stressed-out skin concerns. As a result, we beauty journalists tend to have a stash of products that we reach for any time our skin starts getting stressed out. We keep cleansers, serums and moisturisers on hand that we know can’t possibly do our skin any further damage, giving it just the right amount of nourishment it needs in order to find its feet again. Whether my complexion is dry and sore or spotty and congested, these are the skincare products I turn to when my skin is stressed. You Deserve to Ma...

Skincare hype is really hard to ignore. When a brand or product manages to cut through the cluttered market and capture consumers’ attention either by word of mouth, the press, or social media, it’s really hard to resist just making the easy choice and buying the It serum, SPF, or face mask that everybody else seems to have. The issue is that the skincare products that amass the most hype aren’t always the ones that deserve it, like a hit single on an album that contains way better (albeit less popular) tracks. That problem is just what this list is attempting to solve. Here at Who What Wear, we wind up trying almost every product from every buzzy skincare brand introduced to the market, so we have thoughts ...

First things first: I have long been intrigued by cupping therapy. However, with a generally healthy lifestyle, I’ve never really felt like I needed to indulge in the Eastern medical practice—until now. Spending so much time at home over the last 18 months has meant less movement than ever, and I’ve started to feel lethargic and fatigued. So when beauty services returned, I immediately started looking into how cupping and other Eastern massage practices could help to alleviate my sluggishness. And I wasn’t alone. “As wellness businesses and spas have reopened, Brits are prioritising their self-care,” says Kinsey Livingston, ClassPass VP of partnerships. “ClassPass reservations for UK beauty and wellness appointments are up 74% compared...

Recently reformulated, Ultimine now also contains Shiseido’s new ImuGenerationRed Technology. Working to boost the skin’s natural ability to defend itself against aggressors and stress, it helps to fight both internal and external factors that can damage the skin’s health and accelerate the ageing process. On top of that, the new technology also contains heart leaf extract to promote the delivery of essential nutrients and defensive cells to the skin. The results? Just super-happy, plump, youthful-looking skin. The texture is lightweight and silky, meaning that if you want to layer a thicker cream over the top, you can. The results are so good, in fact, that we’d prefer to call Ultimune a pro-ageing serum. Because, yes, it helps protect skin against further ageing, but it also keeps it loo...

It’s no secret that the skin’s ageing process differs from person to person. While some people might start forming wrinkles in their late twenties, others might remain youthful and wrinkle-free until they hit 50. Skin ageing is a fact of life, and while genetics and lifestyle choices might delay the effects, at some point, it will catch up with you. And for most of us, this happens at some point in our forties. “Unless you’ve struggled with a specific skin condition like acne or psoriasis, during your twenties and thirties, you skin is likely to have been ticking along nicely, living off its own elasticity and hydration,” explains skincare specialist Jane Scrivner. So what exactly happens when we hit our forties? “It’s time to start replacing what your skin is losing during ...

Are there any beauty secrets that you’ve picked up from the makeup artists and stylists that you’ve worked with over the years? I work with Alex Babsky a lot, who I adore—he has worked a lot with us on the Noble Panacea campaigns—and he, to me, is an artist. And Hung Vanngo is the same. They use their fingertips a lot, which I love. I think brushes are great, but there’s something about the application when they use their hands and the warmth of their skin. I always really love how the makeup then sets, so I think that’s something that I’ve definitely taken in. I was also obsessed with Alexa Chung as a teen, so a cat eye to me is just heaven. But whenever I’ve tried to do it in the past, it always ends up, like, up here, past my eyebrows and super thick. So I asked...

When it comes to cult skincare there are few brands more hyped than Augustinus Bader. Despite only launching in 2018 with just two products—the now iconic The Cream and The Rich Cream—Augustinus Bader has amassed an impressively devout following of celebrities, makeup artists and beauty editors who all swear by the glow-boosting, skin-smoothing benefits of this covetable moisturiser. From Alexa Chung and Naomi Campbell to Hailey Bieber and Priyanka Chopra, basically every A-lister has a bottle of Augustinus Bader in the skincare rotation—and if they don’t then their makeup artist will. But at £205 a pop for a bottle of moisturiser, it’s impossible to offer up a truly unbiased review of Augustinus Bader without mentioning the cost. Because, let’s b...

We all know that person. You know, the one who looks like they’re 20, but they’re actually 40 or 50. The person who looks youthfully preserved in time and doesn’t really seem to have changed in the years that you’ve known them. They probably get carded all the time. And all you want to ask them is for their exact beauty-and-skincare routine—and also maybe what kind of witchcraft and sorcery they’ve been doing to have such perfect skin. Listen, I know getting older is just a part of life. There’s no stopping it, but there’s also no shame in ageing, either. I always like to think of it as getting wiser and more comfortable with myself each year. But I also don’t think there’s anything wrong with wanting to protect your...

However, there is a hitch. Considering how many amazing nontoxic brands each store has, sifting through all the beautifully packaged and enticing options can feel a bit overwhelming. (Plus, the idea of switching over to the green side can definitely feel intimidating if you’re not sure where to start!) Since we’re all about spreading the love, we sifted through both Credo and The Detox Market to find the best-selling, highest-rated skincare picks in all our favorite categories. (Many of which we’ve tried, tested, and fallen in love with ourselves.) Ahead, we’re sharing 18 cleansers, serums, masks, and more we think you need to best outfit your soon-to-be nontoxic-and-natural skincare wardrobe. Keep scrolling! You Deserve to Make Money Even When you are looking for D...

Gone are the days of having to physically visit France to load up on all the beauty goods known to be in heavy rotation on French girls’ vanities. I mean, that wouldn’t be the worst thing, but thanks to a whole lot of Instagram stalking and some heavy online shopping, we’ve tracked down the 11 skincare brands French women love the most and exactly where you can shop them from the comfort of your own home. Read on to get the scoop! You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.