HipHopWired Featured Video Source: Hypebeast / Hypebeast Just when you thought you couldn’t possibly take anymore sneaker related ventures, HYPEBEAST and Neiman Marcus have teamed up to take sneakerheads on a virtual journey to show us what we can’t have, and we’re not mad at all. HYPEBEAST is reporting that they’ve teamed with Marcus to create a virtual showroom that will feature 11 of the most exclusive kicks from the likes of Alexander McQueen, Balenciaga, Balmain, Christian Louboutin, Dolce & Gabbana, Givenchy, Maison Margiela, Off-White™, Versace and Giuseppe Zanotti. Wait, no Jordans? We’re not sure how we feel about that. We know the world doesn’t revolve around the Jumpman, but still. The collaboration is part of Neiman’s “Re-Introduce Yourself” campaign which looks to g...
HipHopWired Featured Video Source: Gary Coronado / Getty Sneakerbots, resellers, and even sneaker apps have ruined the sneaker game something seriously. But now its gotten to the point where trying to win a pair of coveted sneakers (that would’ve probably been a general in-store release pre-pandemic) is leading to violence out in these streets. The latest incident actually cost someone their life as KTLA5 is reporting that an employee at famous sneaker boutique Shoe Palace was shot and killed over a sneaker raffle in the store this past Wednesday (August 11). According to the report a group of men and a woman began arguing in front of the store on Melrose Avenue in the Fairfax district over a sneaker raffle. When store employee Jayren Bradford went out to intervene, he was shot and killed....
HipHopWired Featured Video Source: Reebok / Reebok For a while there was talk that adidas was looking to unload their Reebok brand to the highest bidder with rumors that Master P and Baron Davis were interested in purchasing the OG sneaker brand. Well, it’s a done deal and Reebok will officially have new owners (not Master P or Baron Davis, though) as Reuters is reporting that adidas offloaded Reebok for a cool $2.5 billion to Authentic Brands Group. Not quite the profit they might’ve been hoping to get. Heck, they didn’t even break even as adidas purchased Reebok in 2006 for $3.8 billion only to struggle with sales and profits over the years which pushed them to just give up on the brand. They’ve tried everything from retro’ing classic silhouettes from OG’s NBA players like Shaquille O’Ne...
Fashion resale is at an all time high, and one part of the industry that’s seen a huge rise in resale is sneakers. Thanks to apps like StockX, events like Crepe City, and an increased awareness around sustainability and pre-owned fashion, resale platforms are the most popular form of buying and selling sneakers. One platform that aims to bring more women into the resale industry is KLEKT, an online marketplace that promotes safety and inclusivity. We caught up with KLEKT’s CEO, Sally Scott, to talk about the app and the future of sneaker resale. POPSUGAR: What can you tell us about KLEKT, for those who haven’t heard of it? Sally Scott: KLEKT is an original sneaker marketplace. We bring buyers and sellers of sneakers and streetwear together to help create a community of li...