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Summer Fashion

I Bet This “Granny” Trend Will Be Everywhere This Summer

Like some of the best trends in fashion’s history, I have a funny feeling that my favourite summer style may well divide the crowd. Crochet has undoubtedly had a tumultuous relationship with the shopping public over the years: Originally regarded as merely a cheap alternative to lace, crochet was championed as a valuable “make do and mend” technique during World War II, however, it was in the swinging 1960s that it took on a life of its own in the fashion world. It was also during this decade that the iconic “granny square” started to proliferate, manifesting on everything from crop tops to cushions, which is fitting considering that in recent years crochet became increasingly synonymous with a certai...

19 Stylish Clothing Brands That Fashion People Are Loving in 2021

We all love musing over designer brands, but midluxury fashion is our true weakness. With the advent of social media, discovering unique independent clothing brands is easier than it’s ever been. Almost weekly, we discover an online shop selling a statement dress that captures exactly how we feel. So just in case you are wondering which brands are in style in 2021, we made a list of some of our favourites. Much of the beautiful clothes on our social feeds are designed by independent shops located here in the UK, with a few from the US, France, Spain, Sweden, and Denmark. Each of these small brands offer a unique take on the zeitgeist of the moment — including puff-sleeve dresses, oversize collars, patchwork pieces, sheer fits, and period drama-inspired silhouettes to fill every fashi...

19 Stylish Clothing Brands That Fashion Editors Are Loving in 2021

We all love musing over designer brands, but midluxury fashion is our true weakness. With the advent of social media, discovering unique independent clothing brands is easier than it’s ever been. Almost weekly, we discover an online shop selling a statement dress that captures exactly how we feel. So just in case you are wondering which brands are in style in 2021, we made a list of some of our favourites. Much of the beautiful clothes on our social feeds are designed by independent shops located here in the UK, with a few from the US, France, Spain, Sweden, and Denmark. Each of these small brands offer a unique take on the zeitgeist of the moment — including puff-sleeve dresses, oversize collars, patchwork pieces, sheer fits, and period drama-inspired silhouettes to fill every fashi...

7 Spring 2021 Fashion Trends That We Can’t Wait to Wear Outside

The best fashion trends for spring and summer 2021 show us that how we find style inspiration has become much more diverse. The London Fashion Week catwalk will always give trends their official validation, but we can’t leave out the sartorial impact of pivotal political moments of the past year and the stylish television and film characters that are giving us our fashion fix through lockdown. For spring 2021, we picked seven standout fashion trends that we are buzzing to wear for the warmer months ahead and why they’re worth adding to your wardrobe. “Fashion flossing” is becoming a popular term in editorial and refers to brands like Charlotte Knowles, Victoria Beckham, and Roksanda that are using delicate spaghetti straps and drawstrings details to give a subtle, &...