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This Underrated Product Is About to Elevate Your No-Makeup Makeup Look

This Underrated Product Is About to Elevate Your No-Makeup Makeup Look

The biggest makeup trends of 2026 look set to have one thing in common—they’re natural yet incredibly polished. Unlike the “clean girl” aesthetic, which has dominated in previous years, with the aim being to look like you’re not wearing a single scrap of makeup on your face, this year we are seeing a shift towards carefully-applied products (think cloud blushes and blurred lip liners) designed to softly sculpt and highlight. And, in keeping with this pared-back elevation, we’re waving goodbye to totally bare lashes and welcoming back mascara—only this time it’s clear.

“Beauty right now feels more relaxed, more confident and more considered and clear mascara fits perfectly into that mindset,” explains award-winning brow, lash and PMU artist Annemarie Enright, founder of The Brow Specialist. “Clients are more educated now and care about lash health, not just how lashes look for one night. Lash serums, lifts and products like clear mascara that often support lash condition are a huge part of that shift.”

Florence Pugh with natural lashes

From Limerick to London, Enright recognises that this shift towards enhancing natural features rather than totally transforming them is widespread. “It’s not just a niche trend, but a broader change in how people approach beauty,” she explains. And the best thing is that switching to a clear mascara doesn’t mean compromising entirely on results. “Clear mascaras can be used to achieve healthy, glossy lashes or a more defined and editorial wet look,” says Enright.

Ready to make the switch? Here’s everything you need to know about the best clear mascaras.

The Best Clear Mascaras

1. E.l.f. Clear Brow & Lash Mascara

Mica Ricketts testing elf clear mascara

(Image credit: Mica Ricketts)

2. MCoBeauty Xtendlash Clear Mascara

3. The Ordinary Lash Curl Finisher

4. Collection Colour Lash All Day Wear Mascara Clear

5. Clarins Lash & Brow Double Fix Mascara

6. 17 Brow + Lash Lamination Clear Mascara

7. Barry M Eyes Wide Strengthening & Conditioning Clear Mascara

What is Clear Mascara?

When asking people what their desert island beauty product is, nine times out of 10, they say mascara. And the best clear mascaras have all of the same characteristics of our favourite coloured formulas—they lift, curl and thicken—but far more naturally and, crucially, without any of the pigment.

“Clear mascara is really about enhancing what’s already there rather than transforming the lashes completely. It gives definition, separation and a healthy sheen without the heaviness of black mascara,” explains Enright. “Especially on lifted lashes, a clear mascara lets the curl do the work, which is exactly what you want after a good lash lift. The clients that I work with in both London and Ireland love the overall effect of a more natural, polished, but effortless look which feels very current.”

A photo of Greta Lee with natural-looking makeup

How to Use Clear Mascara

In terms of application, it’s unsurprisingly very similar to your usual mascara, although Enright points to the importance of being “a bit more intentional” and slowing down. “Work from the root with a gentle wiggle of the wand, then comb through to separate. You can also coat the top of the lashes without the risk of getting black mascara all over the lid, which is great when you want something quick and low-maintenance,” Enright explains.

Unlike coloured mascaras, one coat will usually do the trick and, if you do decide you want more length or lift, Enright says that it’s easy to reapply as you don’t get the same flaking or clumping that you do with traditional mascaras. “A lot of clear mascaras now sit somewhere between makeup and lash care. Because they’re not focused on colour or heavy volume, many formulas include conditioning ingredients like pro-vitamin B5, glycerin or light oils to help keep lashes hydrated and healthy, so they tend to feel lighter,” she says.

How We Tested

Mica Ricketts testing best clear mascaras

(Image credit: Mica Ricketts)

As well as testing these clear mascaras myself (for reference, I have quite short, naturally curly lashes and tend to skip wearing coloured mascaras most days as I’m a serial face toucher), I called on beauty editor pals, the wider Who What Wear UK team and industry experts like Enright to share their picks. We tested a range and considered how well they curled, lengthened and separated lashes, as well as how well they cared for our lash health. Consider these your staples for glossy, nourished lashes.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts, including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

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