Summary
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Action Bronson has officially released his new 13-track album, Planet Frog, featuring elite production from Harry Fraud, Daringer, Human Growth Hormone, and Bronson himself
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Alongside the album, Bronson announced the upcoming release of the BAKLAVA x New Balance 1890 “Planet Frog,” a sneaker featuring an earthy, amphibious-inspired color palette
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The dual release continues to expand Bronson’s massive creative empire, which currently spans hip-hop, high-profile sneaker collaborations, television, culinary shows, and film
Few artists in the modern era have built a cultural universe quite like Action Bronson. What began as a cult following in underground rap has rapidly evolved into one of the most expansive, multi-disciplinary empires in the industry. Just one week after announcing the project via a brilliantly bizarre Wheel of Fortune dream sequence, Bam Bam has officially blessed fans with his latest musical offering: Planet Frog. To make the moment even sweeter, the Queens-bred polymath is pairing the album drop with the reveal of his latest highly coveted footwear collaboration under the BAKLAVA umbrella.
Sonically, Planet Frog is exactly the kind of cinematic, hard-hitting hip-hop fans have come to expect from Bronson. The 13-track project boasts heavyweight production, creating the perfect backdrop for his signature braggadocio and vivid storytelling. The guest list is equally stacked, featuring appearances by Lil Yachty and Paul Wall on the previously released standout single “Triceratops,” alongside masterful verses from underground kings Roc Marciano, Meyhem Lauren, Yung Mehico, and Clovis Ochin.
To bring the Planet Frog aesthetic into the physical world, Bronson is continuing his dominant streak in the sneaker game. Announced just yesterday, the brand-new BAKLAVA x New Balance 1890 “Planet Frog” perfectly translates the album’s vibe into a wearable silhouette. Maintaining his playful, unexpected approach to footwear design, the shoe features a distinct, amphibious-inspired color palette dominated by varying shades of rich earth tones, making it an instant must-have in his growing collaborative catalog.
From his long-running food and travel series Fuck, That’s Delicious to his new Fanatics Sportsbook show Cookin’ Up Parlays, and even acting roles in high-profile films like Darren Aronofsky’s Caught Stealing, Action Bronson is proving there is absolutely no ceiling to his creativity. With BAKLAVA expanding into a full lifestyle brand encompassing clothing, watches, and a fragrance line, Planet Frog is just the latest reminder that we are all just living in Bam Bam’s world.
