“The first thing I do is let out a Yurrrrrr or a little Ahh yeah, and then I’ll call my mom, my girl, and my homies,” the artist elaborates, emphasizing the role of his community in celebrating his accomplishments – a key pillar of the label’s campaign that spotlights the different ways in which individuals define and celebrate success. “It’s important to me to be able to share my wins with the people closest to me.”
It’s a sentiment reflected in Rémy Martin’s “My Call” campaign, which highlights how artists choose to embrace their wins, no matter how big or small. For Wiki, those wins are earned by protecting his vision, embracing his immediate community and sharing his path to greatness with the voices that empower him to chart ahead.
