He’ll be working on his ‘favorite products’ at the company.
He’ll be working on his ‘favorite products’ at the company.
Sebastiaan de With, known for his work on apps like Halide, Kino, and Orion as the co-founder of Lux, is joining Apple’s design team, he announced today. “So excited to work with the very best team in the world on my favorite products,” de With says in his post.
de With is well-known for his deep dives on Apple’s iPhone cameras — I was a big fan of his post about the iPhone 16E’s camera (which he called a “vibe”), and on the other end of the spectrum, his iPhone 17 Pro camera review is a fascinating read, too. Lux’s apps also have strong points of view, like the Process Zero mode in the iPhone camera app Halide and the pro-level features available in the Kino video capture app.
Lux’s other co-founder, Ben Sandofsky, posted this statement on Reddit:
I’ve never been more optimistic about the future of Lux and Halide. Today we launched the public preview of Halide Mark III, and the reception is more positive than we possibly could have hoped.
As we mentioned in the announcement post today, we’ve been working with legendary team at The Iconfactory on Mark III. We’re also super excited to be collaborating with the renowned colorist Cullen Kelly on the new looks in Mark III.
Ten years ago I started Halide, and for ten years, I lead product, ran the business, and coded almost everything. Except for the paywall. I hate working on payment screens. But I built everything else, and design was always a collaborative experience.
So in short, Halide is going nowhere. This has been my full time job since 2019, and I couldn’t imagine doing anything else.
de With and Apple didn’t immediately reply to a request for comment.
de With has worked with Apple in the past; on his website, he says that he has done “design work for various companies like Apple, where I worked on iCloud / MobileMe and the Find My apps.”
Update, January 28th: Added statement from Sandofsky.
