Summary
- Bentley reveals redesigned Winged B, only fifth update in 106 years
- Emblem debuts July 8 on a new concept car, previewing future design
- Features sharper wings and jewel-like “B” for modern, refined identity
Bentley has introduced a redesign of its iconic Winged B emblem, marking the fifth update in the brand’s 106-year history. Created entirely in-house under Director of Design Robin Page, the new emblem embraces a modern aesthetic, featuring sharper, more dramatic wings and a jewel-like central “B” inspired by luxury watchmaking.
The redesigned wings drop the lower feathering for a cleaner, more sculpted shape, and the inner diamond pattern has been refined. The emblem’s centerpiece, the “B” centre jewel, is now standalone-capable, designed for use independently in digital and product contexts.
This emblem will make its full debut on July 8, when Bentley reveals a future vision concept car, previewing the next era of its design language. The new logo will also be celebrated during the opening of Bentley’s state-of-the-art Design Studio in Crewe on July 7.
Originally designed by F. Gordon Crosby in 1919, the Winged B has evolved sparingly over the decades, reflecting the company’s heritage while adapting to new eras. This 2025 version aims to signal Bentley’s commitment to simplification, precision and modern luxury, ahead of a new generation of handcrafted vehicles.
