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Fashion / Lifestyle

Best Wardrobes in Britain: Bettina Looney

Best Wardrobes in Britain: Bettina Looney

When did you set up your own company?

I worked with Threads for two and a half years, and then I set up my own company afterwards. I was ready for something different and to do something on my own. I wanted it to be boutique, small and bespoke. We do full wardrobe refreshes and then we also create seasonal wardrobes for our clients, do styling edits and source any pieces they are after. We also resell our clients’ pieces, so that we are also circulating that fashion. It’s amazing to be able to offer that service so we can take pieces off their hands, and then we put a small percentage to charity.

Have you learned a lot about your own style by clearing other people’s wardrobes?

‘Oh my gosh! I did not have style at all—if you saw my photos in college it is hilarious. I also didn’t have the means. I was a college girl and I put myself through university, and was always working to be able to pay rent and my school fees. I never got into fashion, although I always went to a vintage store in the city I lived in to find pieces, and I enjoyed dressing up, but looking back I had zero idea of what style was. I did an internship in Miami and when I was there I started experimenting more. Miami style is quite flashy and glam, and there I started dabbling in different things and was figuring out my style. But when I worked at Threads I was seeing beautiful things and when you have the knowledge and access it influences you a bit more. Then having a stable income and doing my own thing, I was able to really figure out what I love. Sometimes I used to buy something randomly and not always give it enough thought, and wear it a few times, and then I’d always sell my things. But I feel like it’s evolved more and more, and now I really know my own style. I’m interested in buying more vintage than anything, and think more people should get into that realm of shopping. You can buy things for really cheap, too. I think people think you have to do more work, and you do, but it’s also benefitting the world in terms of recycling shopping. I would love to have a vintage site and sell the beautiful vintage places I find. 

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