Fashion
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What History Tells Us About How the Pandemic Will Change How We Dress in the Future
What History Tells Us About How the Coronavirus Pandemic May Change How We Dress in the Future There’s no doubt that COVID-19 has completely changed our lives. But the pandemic will also have a lasting effect on our relationship with fashion. London Fashion Week went digital in 2020, Hanifa sent 3D models down the runway, and loungewear sales have skyrocketed ever since. Since we’ve had nowhere to go, the trend cycle has been completely disrupted. Even once the pandemic (finally) comes to an end, the effects that it will have on the world — and the fashion industry — are sure to linger. Major historical events have always changed the way people dress. The 1918 flu pandemic, the Great Depression, and the Second World War all affected fashion, both during the event and in the yea...
I Watch a Lot of Films—These 40 On-Screen Outfits Are the Most Iconic
Hands up, who’s lost count of the number of films they’ve watched over the past 10 months? I’d be lying if I said I could even attempt to work it out, such is the amount of time I’ve spent in front of the TV. While puzzles lose their novelty after a while and you can only bake so much sourdough before you realise you could open up your own branch of Greggs, films never stop being fun. But being a fashion journalist, I’ve also spent a long time making a mental note of the outfits that I love the most that have appeared on-screen. Fashion, or rather costume design, in film is vital to making a character stand out. Whether it’s a barely-there green satin dress that’s actually pivotal to a pair of lovers’ story or a pair of Chanel boot...
20 Gorgeous Haircuts That Will Make You Want to Chop All Your Hair Off
After nearly a year of social distancing that’s lead to some unexpectedly long and scraggly lengths, the urge to chop all your hair off might be stronger than ever. While this sentiment might normally be met with blank stares and reminders to exercise caution, it just so happens that short hair is majorly trending right now. And not just the ever-popular bob haircut either. Celebrities, fashion girls, and hairstylists agree that all varieties of short hair are in. Rejoice! So what does that mean for your short-hair aspirations in 2021? Good things, we think! From cuts to colours and all sorts of styles, all things short hair are gaining some well-deserved renewed interest. Ahead, check out the short-hair trends set to dominate this year. And be sure you ...
Fearne Cotton and Holly Willoughby Are Both Fans of These Under-£50 Dresses
Here at Who What Wear, we love to support British labels. It’s even better when they’re homegrown and sustainably-minded. Add an affordable price-point into the mix and you have the ultimate fashion triple threat. London-based label, Nobody’s Child is just that. The brand prides itself on its eco-conscious ethos, which includes partnerships with ethical factories and a focus on zero-waste manufacturing. Evidently, we aren’t the only ones who have noticed that Nobody’s Child is a brand on the rise, as celebrities from Fearne Cotton to Holly Willoughby and Candice Brathwaite are also champions of the label. This week, Cotton uploaded an image of herself wearing the brand’s heart print mini shirt dress for an appearance on The One ...
I Just Tried the New Victoria Beckham Mascara—These Are My Honest Thoughts
I’ve made no secret of the fact that I’m a bit of a Victoria Beckham fangirl. From her iconic Posh Spice beauty looks in the ’90s to the launch of her very own beauty brand, VB is a beauty muse who has, undoubtedly, stood the test of time. So when an email landed in my inbox earlier this week asking if I’d like to try the latest Victoria Beckham Beauty innovation before it launched, I jumped at the chance. Her newest creation? A long-awaited mascara. That’s right. The queen of smoky eyes herself has finally turned her attention to lashes. Hooray! But what sets VB’s mascara apart from the rest of the pack? Keep reading for the full low-down and my honest first impression. You Deserve to Make Money Even When you are look...
What Would a Modern-Day Beth Harmon Wear? Anya Taylor-Joy Shows Us
Anya Taylor-Joy’s red carpet style is as intriguing as her ’60s style transformation as Beth Harmon on The Queen’s Gambit. The American-born, London-raised actor, who is also known for her roles in Emma and Peaky Blinders, has worked with various stylists over the years, including Ozzy Shah, Micaela Erlanger, Ilaria Urbinati, and, most recently, Law Roach. No matter what, Anya always experiments with her fashion choices at events. She once explained to Vogue UK that she loves the drama of red carpet style and “being extra.” She loves magic and fairy tales and having fun on the carpet, taking advantage of the opportunity to “be a bit dramatic,” so it’s no surprise she favours bold prints by Viktor & Rolf and eye-catching Gucci minidresses....
30 Spring-Ready Buys I’m Loving From Arket, Marks and Spencer and COS
It’s been a tough old year for the high street, but all we can say is thank goodness for online shopping, which has become such an important way to show our support for our favourite fashion brands. Yet despite their ongoing troubles, brands have continued to offer-up plenty of winning pieces that prove you don’t have to pay over the odds for truly good design. Arket, Marks and Spencer and COS, in particular, have delivered for spring 2021, sticking to well-worn, stylish classics that truly make my heart sing. The colour schemes are a personal highlight for the coming season, and I’m enjoying Arket’s mix of retro browns, sage greens and pale yellows. COS, meanwhile, has gone for an unexpected splash of tie-dye prints on everyt...
This Classy High-Street Brand Is Already Ruling 2021
It’s fair to say the great British high street has been facing some turbulent times of late, and understandably so. But there is one brand that has bucked the trend and seems to have grown stronger over the course of the last few months. And right now, we can barely scroll through a handful of posts on Instagram without seeing one of our favourite follows wearing an incredibly chic item from Jigsaw. While Jigsaw’s grown-up wares have long been on our radar, its most recent collection is, as far as we’re concerned, one of the chicest we’ve seen from it. It’s a brand that comes into its own in the colder months, with coats so sublime they could easily cost four-figures, forever knitwear, and glossy-looking boots that always make our wish lists. Th...
Bring the Spring Feeling Inside With These 16 Outfits
Spring 2021’s fashion trends have been beckoning us since last September when the fashion week presentations were flooded with statement suits, dreamy dresses, and streamlined understated separates. Though it may be the early days of 2021, out sights are firmly set on the springtime horizon. We understand that there might not be much motivation to dress up since you’ll likely be at home, but the spring looks below look just as good inside as they do outside. We’re determined to find a way to start wearing spring-ready looks now—even if that means just adding a few bright colours to our outfits here and there. This year is still all about easy-to-wear dresses, but co-ords (particularly the knitted variety) and skirts have also risen their way to the top...
I Swear By This Hidden Layering Hack for Bulk-Free Winter Warmth
Staying warm in winter without looking like Joey Tribiani (aka wearing all the clothes) is not an easy feat. While I have no problem waxing lyrical about the joys of a stunning statement jumper, sometimes, the reality of surviving the cold months is a little less glamorous, particularly when you’re making the rounds of the local park (for the 100th time). It was whilst interning that I picked up on one particular layering hack that has seriously changed my winter dressing game. I was told that the fashion editor’s secret to keeping warm whilst still looking pulled-together and polished was a distinctly practical-looking £40 gilet. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power....
This Is the Exact Foundation That Margot Robbie Swears By
It turns out that celebrities such as Margot Robbie, Kourtney Kardashian, Elle Macpherson, and Ellie Goulding all use Oxygenetix Oxygenating Foundation (£45) to achieve a blurred, perfected finish that actually works to treat skin at the same time, minimising the risk of any breakouts. Yes, you read that right. A heavy-duty, full-coverage foundation that won’t break you out exists. Formulated as a post-procedure, breathable foundation, Oxygenetix uses Ceravitae Complex to increase the skin’s oxygen uptake and heal any damage. So what else makes it a celeb favourite besides the fact it won’t break you out? Well, frankly, it really lasts. Because it’s a totally oil-free formula, your base won’t transfer anywhere near as severely as other foundations might. I can really vouch f...
This Microtrend Will Make All of Your 2021 Outfits Look So Much Cooler
Over the last few years, there’s one print trend I’ve remained entirely faithful to, almost to the point of obsession. I’m talking about gingham. I have more gingham dresses than I can count, and even my favourite bikini (oh, how I miss thee) features the wholesome cottagecore print. However, I consider it to predominately be a warm-weather print, best suited to breezy fabrications and billowing silhouettes, which means that gingham is absent from my outfit rotation right now. Ordinarily, this would make me sad and leave me pining for the lighter days of spring, but this year, there’s a fresh microtrend that loans itself better to the winter months and that has me completely distracted. I’m talking about checkerboard prints—no, they’re not...
