Fashion
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I Wore Uniqlo for the Past 7 Days Straight and Felt Pretty Chic
When the news came that Topshop’s parent company, Arcadia, would be going into administration, the entire team couldn’t help but reminisce on the good old days: The memories of our first shopping trips to Topshop as teenagers still feel fresh, and we could all remember what we bought. (Me? A very businessy pinstripe pencil skirt.) But it also made me take stock of what’s in my current wardrobe from the high street. I found myself asking, Which items do I wear the most, and which stores do I go back to time and again for decent, affordable clothes? And the answer even threw me: Uniqlo. Upon inspection, it’s the high-street label that I actually own the most of. I love Zara as much as the next fashion fiend, I often find interesting pieces at Mango, and...
The Puffer Coats That Katie Homes, VB and Other Celebs Are Wearing RN
Celebrities are not impervious to the cold, even if they manage to somehow look more glamorous dressing for it than we mere mortals. Where some similarities do lie, however, is in their sensible choice of outerwear. Whether you’re having a wild time at your favourite Sainsbury’s Local or going on a walk around the country manor grounds with David Beckham (you too? Weird!), what brings A-listers and our wardrobes together is a shared love for puffer coats and jackets. Only today were we reminded of the fact when 2020’s official “queen of casual” Katie Holmes, stepped out onto the chilly sidewalks of NYC wearing a snuggly, puffy black cropped jacket. It’s a style of basic padded outerwear that I’ve seen all over the streets of eas...
7 Winter Buys These Stylish Over-40s Swear By
We’ve said it before and we’ll say it again: our fashion friends over 40 are an unlimited source of style inspiration for us. There’s just something about this group’s seasoned style perspective that always hits the mark. In other words, whether it’s the places they always shop or how they’re styling their basics, just get it. That’s not to say that we don’t also follow a number of fashion people across age groups but there is a certain expertise that comes from years of fine-tuning your wardrobe and we’re simply here to celebrate that. Seeing as winter is on our doorsteps and the cold-weather can often be the trickiest to dress for, we’ve tapped this group yet again for a much-needed dose of in...
If You’re Going to A Restaurant—Here Are Some A+ Outfit Ideas
Plans are few and far between this year, with the usual December activities off the cards. In the lead-up to Christmas last year, I attempted to do my own advent of evening plans, saying yes to any invite that came my way. This year however my challenge is how many meals I can actually endure outside in December—heater or no heater. If you are in Tier 1 and 2 and are choosing to go to restaurants, then this is one opportunity to really dress up and dig out those sequins from the back of your wardrobe. I’ve seen people this week wearing their fanciest party frocks to eat a bowl of noodles in a beer garden—and why not at this stage? If you want a night out of your tracksuit bottoms, and to dress up for dinner, below I’ve listed several outfit ideas that feel fabulous, ...
7 Trending Ganni Items That Live Up To the Hype
If you made a list of all the cult fashion items from the last two years or so, I would hazard a guess that Ganni would claim around half of it. Set up in 2000, it wasn’t until 2017 that the brand saw mainstream success amongst the fashion crowd thanks to its universal cool-girl appeal and personality-packed yet wearable pieces. Ganni is one of those brands that sets trends rather than follows them. Just think of its big collared blouses, which were embraced by editors and influencers alike last year. And now, you can’t browse a high-street store without bumping into an OTT collar. Ganni has also inspired countless other Scandi brands to set up shop in the intervening years, marking Copenhagen Fashion Week as a&nb...
The Best High-Street Buys We’ve Seen on Instagram This December
The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...
Katie Holmes’s “Plain” Outfit Is Giving Me an Excuse to Wear Jeans Again
Full disclosure: I’m writing this while wearing sweatpants, a sherpa pullover, and compression socks, but Katie Holmes is inspiring me to go change my outfit, even at 6:00 p.m. on a cold and gloomy day. I love jeans and wear them often, but not as often as in years past, since I stay home so much more this year, for obvious reasons. That said, I’m always open to denim outfit inspiration, which Katie Holmes just provided me with. There is nothing groundbreaking about this outfit that Holmes wore while out walking in New York last week. It’s easy and comfortable and we all own our own version of it—a sweater, jeans, and loafers. It’s an outfit I’ve worn many, many times, and this particular version of it is making me want to go out and b...
I Asked 6 Cool Women What They Are (and Aren’t) Buying for 2021
Even during the most sociable non-COVID times, it’s very easy for a fashion editor to exist in a bubble of one’s own industry companions. It’s the kind of safe space where we egg each other on to definitely buy those super-expensive Bottega boots (so classic!) or start wearing our jackets perched on our shoulders instead of firmly on our arms (so chic, though!). However, I’ll always say the same thing to any young budding style journo: Fashion is not an island. We do not exist alone and we certainly cannot function without the contribution and influence of other parts of our culture, society and economy, or without the input of other creatives. It’s important to look outside of one’s inner circle to understand the mood ...
Rose Perfumes Can Have A Bad Rep—but I Think These Are Beautiful
Rose might just be the marmite of fragrance and who would have thought that such a beautiful flower could be so divisive. While, a delivery of 28 stems of red roses will hardly ever be refused, bottles of perfume touting rose as the main note are often subject to some deliberation. I’m very into rose and I’m here to convince you to do the same. I’m often sipping on rose teas, clogging up my sink with rose petals from my bath or adding rosewater to my hot chocolate. Yet, my favourite way to use rose has to be in perfume. Sure, for many people rose perfumes conjure up nostalgic scenes of great aunt’s wearing floral dressing gowns, but trust me, they’ve come a long way. I picked out my favourite rose perfumes to tempt you with, so keep...
I Tried This Styling Rule for a Week and Felt Like I Had a Whole New Wardrobe
I moved to London from Australia with precisely one suitcase. In it I packed a few jumpers, several skirts, multiple pairs of jeans and (very naïvely) a single winter coat. Having a rather limited wardrobe means that everything in my closet has to work double-time, as each of my items need to be versatile enough to cater to both my work and weekend attire. It also means that I need to be creative with my pairings, developing new ways to wear items I’ve owned for years. Luckily, the streets of London provide a slew of daily inspiration as I’m constantly observing the interesting ways other people put outfits together. (Yes, the tube might be packed, but it’s also filled with #OOTD ideas if you just look closely enough.) I’ve...
If I Wanted to Attract Someone’s Attention, I’d Wear This Trend
Every now and then, something so simple yet so brilliant is designed, and you know you’d be mad to not buy it, especially when the price tag isn’t prohibitive. In general, I don’t encourage splurges or panic purchases, but if a piece can be at once classic and trend tapping, effortless yet entirely sassy, then it’s a no-brainer and shouldn’t be ignored. One such item that has ticked all of those boxes for me recently is a luxury knit off-the-shoulder top from our in-house brand, Who What Wear Collection. The latest winter drop included both a top and a midi dress with the same chic sweetheart neckline and bodiced fit. The sweater version became an instant hit not only in our (virtual) office but also amongst the influencers who managed to pick it up...
Bridgerton’s Costume Designer Reveals How Dior and Chanel Inspired a Modern Regency Wardrobe
Bridgerton is a visual feast unlike any we’ve seen before. The decadent Netflix period drama created by Shondaland is based on the first book in the Bridgerton series of romance novels by Julia Quinn, The Duke and I. The costuming, much like the series itself, is a completely fresh take on what you would expect from the Regency era — filled with colour, texture, and scandal — and POPSUGAR spoke to costume designer Ellen Mirojnick about how she created a Regency wardrobe that we wish we could wear today. “I love Portia’s character so much because she’s somewhat of a cross between Elizabeth Taylor and Joan Collins in a Regency time that we’re making modern.” Mirojnick designed the gorgeous gowns on Bridgerton by layering modern fabrics and colorations over...
