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7 “New” Trends That Were Due for a Comeback

The sayings everything comes back around and that everything new is old certainly apply to fashion. We doubt that there’s any designer among us who doesn’t extensively look through archives when working on a new collection, and those trends hit the catwalk then trickle down to fast fashion. The point is pretty much any “new” trend is at least an iteration of one we’ve seen before.  This phenomenon is something that most fashion lovers actually appreciate. Dressing like Brigitte Bardot or Bianca Jagger without looking like we’re in costume is something we can get behind. If it feels like there are a lot of comeback trends at the moment, you’re not wrong, and we’re not exactly sure why this is. Every decade fr...

11 Classic Autumn Pieces Every Smart Dresser Owns

As much as we love talking about trends here at Who What Wear, the fact of the matter is that they’re nothing without wardrobe basics. Pretty much every outfit needs basics, but not every outfit needs trends. Since you’re reading this, it’s probably safe to assume that you consider your style to be at least somewhat classic. But if that’s not the case, we’re firm believers that many of the following pieces deserve a place in any wardrobe, no matter how you’d define your style. Our definition of a smart dresser is someone who has the tools to quickly put together a great outfit because they own versatile wardrobe staples for each season that never go out of style and that can be worn over and over without anyone really noticing. You could probab...

Shapewear Has Always Let Me Down, But This Brand Is a Total Game Changer

A few years ago, I made a solemn vow never again to wear shapewear. It came after an uncomfortable evening wearing shapewear underneath a dress that, although perfectly fitting, was made from a clingy fabric, and I thought said shapewear would be me a seamless silhouette. How wrong I was. Instead of the no VPL look I was hoping for, I found the areas where the shapewear stopped, and my body began now boasted bulges that weren’t there in the first place, thus making me insecure about things I wasn’t insecure about previously. The experience was enough to wear me off the stuff for life. That was until I started hearing the growing buzz around Skims shapewear. The brainchild of Kim Kardashian, Skims is the star’s very own brand of shapewear, which offers nine different colours that inclu...

This Is Easily the Chicest Perfume Brand Around, and I Can’t Get Enough

The brand, which was founded by Aerin Lauder (yes, she is the granddaughter of the Estée Lauder), is all about effortlessly beautiful living. Think classic scents but with an air of modern ease and luxury that make them the ultimate reach-for. Despite my 70-strong perfume collection, it’s Aerin scents that I find myself reaching for day in, day out. They are the epitome of laid-back luxury. The fragrances themselves are easy-to-wear, powerful without being heady and become one with the skin in a way that has people thinking you just smell that good. In fact, I like to think of my Aerin collection much like I do my wardrobe. There’s the sort of free-flowing chiffon dress that oozes carefree nostalgia, the business suit that screams authority and the cosy cashmere jumper that radiates w...

Everyone’s Buzzing About This £280 Serum, But Is It Really Worth the Hype?

Some context: If I’m honest, my entire skin journey deserves its own novel (or more pointedly, a melodramatic soap). But to spare you the theatrics today, I’ll provide you with the CliffsNotes version. I struggled with acne as a teenager and all through my early 20s. After trying just about every antibiotic and cream on the market, I decided to do a round of Accutane—the big guns of acne treatments. Even post-Accutane, I still deal with hormone- and stress-related breakouts from time to time and use a prescription-strength retinoid cream. In its most natural state, my skin errs on the side of oily, but using a retinoid cream dries it out significantly. So now, I would say I have combination skin. Going into this review, my main concerns were acne, dryness, scarring, and fi...

8 Autumn Outfit Trends Celebrities Are Creating With Just the Basics

If you asked me to write a story about celebrities wearing complicated outfits, rest assured that it would be long and likely devoid of any outfits you’d actually be able to re-create. Celebs have stylists to help them and red carpets and paparazzi to contend with, so trust me—I get it. But from time to time (well, pretty often actually), celebrities will wear outfits that are actually quite simple and easy to re-create. I made it my mission to look through every single recent celebrity outfit I could find to bring you the least complicated ones. These eight outfits are made up entirely of basics that you might already have in your closet, and if you don’t, I found excellent versions for you. Read on for all the easy celeb-approved looks you’ll want to wear this...

Trust Me—Even Fragrance Snobs Will Love These Under-£50 Perfumes

I used to be the kind of person who could get ready at the speed of light, but soon discovered the joys of picking out your makeup with an outfit to match and a scent to take you through the day. I’ve recently found that the actual purchase of the perfume is the hard part. I have 30+ different scents to choose from and while yes it is a bit excessive, the perfumes I own belong to me for a reason, so I know whatever I pick from my ever-growing stash will always be a perfect choice! The same can’t always be said when it comes to purchasing in-store or online, but having a price point and notes in mind definitely makes the process easier. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a ...

I’m 5’1″—Here Are All The Autumn Trends I’ll Actually Wear

Throughout fashion month, industry insiders are constantly shown new collections and presentations, and while I do adore the glamour of seeing a model strut down the runway, more often than not, I find myself thinking about whether the clothes presented would actually work on me. As a petite woman, standing at just 5’1”, this is a predicament I find myself battling with constantly. “Sure, that’s chic. But could I actually wear it without looking like a girl who has raided her big sister’s wardrobe?” I ask myself.  Or “At what point does oversize go from stylish to drowning in fabric?” I often ponder. With every new season, there are certain trends I choose to forgo and others I opt into simply due to their capacity to suit a smaller frame, and of course, autumn/winter 2021 is no diffe...

I Went to Zara and These 8 Winter Pieces Really Stood Out

Hands down, Zara has to be my favourite high street brand and I know I’m not alone in my adoration. In fact, I get a little too excited when the weather starts to shift into autumn, because it means that Zara—the experts in winter dressing—will be providing me with an reliable rotation of cool pieces to get me through the rest of the year. Zara has been my go-to for basics that will stand the test of time: great knitwear, beautiful dresses and brilliant footwear are just a few of the categories I’ve bought into in the past, and these pieces still serve me well now. I know I can always rely on the Spanish brand, whether I’m looking for something trendy or something a little more understated and classic.   You Deserve to Make Money Eve...

My Hair Is Thin and Flat, But No One Knows Because of This Shampoo

A lot of us have our own hair gripes, right? Personally, I like my hair for the most part—it’s stick-straight and easy to manage, which is great because I’m 100% lazy when it comes to styling or using any other products aside from shampoo and conditioner. Most days, I just air-dry it and call it a day. That doesn’t mean I don’t get frustrated with my strands, though. My biggest hair complaint is that because it’s stick-straight, it’s very flat and on the thinner side. It seriously cannot hold a curl at all. I can spend all this time with my curling iron, and then, guaranteed, an hour or two later, it slowly deflates and becomes straight again. The same goes for any type of volume—I’ve tried so many products to get that big, pumped-up...

& Other Stories Just Dropped the Most Perfect Autumn Jumper

& Other Stories is generally known for being one of the best places to go for knitwear on the high street, but I have to say, this season it has really stepped it up a gear. There is one jumper in particular that has caught the attention of the WWW editors, and we felt it our duty to share it with you. Coming with a striking checkerboard print and collared neckline, this knit looks seriously expensive in our opinion. You can add it to jeans, throw it over slip skirts or even dress it up for dinner with black trousers, heels and gold jewellery. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewar...

Perfume Never Lasted On Me Until I Started Scent Layering—Here’s the Lowdown

To me, the Holy trinity of layering is shower gel, body cream and an eau de parfum or if you’re fancy, a lotion, perfume and then a dapple of perfume oil on your pulse points– layering either of these ways amplifies all the notes and helps your scent to linger all day. Ever since I’ve started layering my scents, not only have they lasted longer, the fragrance seems to come alive more as the notes explode together and mesh with the warmth of my skin. It’s key to note though that not all perfumed body lotions, oils and shower gels that come in a range with a scent are up to scratch. Many offer the scent but are awful at the moisturising part with a super high content of alcohol leaving your skin feeling drier than before you rubbed it in. You Deserve to Make Money Even When you are look...