Every February and September comes a fresh batch of street style pictures featuring the industry’s leaders and their take on the runway trends in real life. There are hundreds, if not thousands, of outfits to scroll through and, as inspiring as it is, the result can be overwhelming. Which is precisely why we take a great deal of time and care filtering through the lot in order to bring you concise edits of the trends as well as the key items fashion editors, stylists, writers, buyers and influencers are actually choosing to buy and wear for the new season. The shows at New York and London have now been and go, and the fashion pack are starting their schedule in Milan, but that’s more than enough IRL outfit fodder for us to start deducing that certain brands...
The early days of October might mark the beginning of autumn, but they also bring about the end of fashion month. By now, we’ve regaled you with trend roundups from each of the four fashion month cities—New York, London, Milan and Paris—and our bumper, biannual report documenting the runway trends to keep in mind for S/S 23 is already underway. However, as we took in the shows and scouted guest looks during the London quadrant of fashion month, we also hit the streets of the capital to shoot for our regular street style franchise. Of course, we could have focused our efforts on show attendees, documenting the wares they’ve painstakingly assembled for the occasion. And while we always love bearing witness to some impressive outfits outside the venues strewn across the city, we l...
From high necks and midi lengths to knit and satin fabrics, the results of 2022’s most affordable cold weather dresses are in, and I can confirm we’re experiencing a stellar year. With temperatures slowly dropping, its clear that autumn is very much here and winter is just around the corner. This sent us scrambling in our wardrobes trying to dig out our favourite cold-weather frocks. Think long sleeves, mid to maxi styles, and plenty of cosy knit versions to keep you warm this season. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back ...
There’s a reason so many jewellery designers look to the past for guidance. From 1930s Art Deco diamonds to ’70s-esque chunky bands, each era comes with its distinctive take on the engagement ring. And all these years later, we can decipher which have stood the test of time and still feel classic today. This brings us here, to our edit of the very best vintage-style engagement rings. The term vintage is broad, so there’s a good chance a design below will be The One for you or will at least help steer you in a certain direction. Whether it’s a cluster of stones arranged in a flower or a single emerald set into gold, scroll to see which old-school engagement ring captures your heart. You Deserve to Make Money Even When you are lo...
We’re not the only ones to note the power of this holy trinity, with every brand from Whistles to Balenciaga launching their own interaction of the style, in their own, very on-brand aesthetic. One such brand high street favourite COS, who just this week, as part of its new atelier collection, released a checked scarf jacket that got the whole Who What Wear team talking. Now here at Who What Wear we firmly believe that every item you buy should be viewed as an investment, with ample time to consider just how the piece will work in your existing wardrobe and how much wear you’ll get out of it before you click ‘head to checkout’. But every so often, a high street hit like this jacket comes along and we just know, deep down, it’s a winner. And if the COS number isn’t qu...
There is no doubt that hair bond builders’ have been gaining momentum in recent years, which became popular through in-salon treatments such as Olaplex. Now, there are many at-home options available that promise to transform hair breakage and colour-damaged lengths. “As hair grows further from the scalp, it suffers accumulating lifestyle damage and the internal structure breaks down, the cuticle lifts and the hair shaft thins down towards the ends,” explains hairdresser Michael Van Clarke. “Bond builders seek to repair some of the molecular connections like the disulphide bonds, and fill voids that have opened up.” But not all bond builders are created equal. “Since the market niche was created, it has ballooned with hundreds of competing produ...
Halloween season is upon us, which means one thing: We’ve been busy hunting down the best Halloween makeup ideas as we plan our looks for 2022. We’re already thinking about our Halloween nails, but now it’s time to start considering the rest of our looks. Halloween is the perfect time to experiment with your makeup and try something that usually wouldn’t fly day-to-day. Whether you want to go scary, spooky or chic, there are so many Halloween beauty looks to try. So if you’re looking for something a little different from the usual drawn-on black cat whiskers, we’ve got you covered ahead. We’ve rounded up the best celebrity Halloween makeup looks from this season’s runways as well as the best Halloween looks from influencer...
Most people associate breakouts with oily skin but actually dry skin can be acne-prone, too. Don’t be tempted to skip out on moisturising just because you’ve had a breakout, however. Remember that hydrated skin is healthy skin and healthy skin is better able to defend against acne-causing bacteria, as well as faster at healing breakouts and pigmentation. The key, of course, is in choosing the right products and ingredients. “If you’re experiencing dryness and breakouts, avoiding products with comedogenic (pore clogging) oils such as coconut and avocado oil is very important,” says Hughes. “My favourite face oil to help replenish lack of moisture without causing breakouts is rosehip seed oil since you can layer it under moisturiser in the evening.” In addition, choose non-drying spot treatm...
It’s no secret that I’m more of a summer person, but I have to admit that when the colder weather hits, there is one thing that gets me really excited, and that’s a great winter coat. As a coat lover, I prioritise a few things when investing in a new style. First, if I’m not warm, my husband says I moan endlessly, so that is always number one on my list. Second, even my most casual of coats have to add an element of polish to my outfit or I just feel, well, a little drab. So with that in mind, I like to invest in styles that feel really special and that I’ll get plenty of wear out of. Another key factor to consider when choosing a coat, whether it is from the high street or a designer brand, is quality. I am a stickler for quality, and when it comes to a w...
If there’s anything I love most about fashion, it’s putting together a new-season wardrobe. As soon as the weather starts to shift, I begin a closet clear-out that involves the timely process of shifting the last few months’ clothes into storage and taking stock of what can come with me into the next, and if this routine has taught me anything, it’s the value of long-wearing, investment purchases. In all honesty, the term “wardrobe staple” gets bandied around so much that it’s almost become retailer speak for “buy this now,” but in truth, a wardrobe staple should be a timeless piece so good you’ll wear it for years to come, and finding the right one can elevate almost everything else you already own (and ...
Looking for the best winter coats to see you through the season? Well, you’ve come to the right place. The weather is turning chilly, so it’s time to make your most worn purchase of the season. Whether you’re after the best winter jackets for women or in the market for the best winter coat that will keep you looking stylish and snug in equal measure, we have picked some of our favourites from the high street. Things to Consider When Buying a Winter Coat Occasion One of the first things to think about is when you will be wearing your coat. Are you looking for a casual everyday option? Formal outerwear to take you from work to play? Or a trans-seasonal jacket that can be worn all year round? Consider what coat-shaped hole you have in your wardrobe and what sort of occasion ...