Sports

In New York City, the idea of getting anything for free is about as unrealistic as avoiding traffic on the FDR during rush hour. Coffees are $5 USD, cocktails are $15 USD and rent is astronomical. That’s what makes Whim Golf’s new pop-up store in the East Village stand out all the more. There’s an experience to be enjoyed by all, and it doesn’t cost you a penny.A custom built, artificial turf green occupies almost half the space, whimsical artworks hang on the walls and a refrigerator is stocked with free Jarritos sodas. Then there are Whim shirts, polos and hats, which are not free, but are worthy of an equal amount of attention.Whim Golf is an American fashion brand that is trying to help the next generation see golf through a different lens. For brand co-founder Colin Heaberg, being an ...

Turn back the clock, it’s 1998. FIFA World Cup Final. Stade de France. Emmanuel Petit whips in a corner and Zinedine Zidane — head high, hopes higher — crushes the ball into the back of the net. Seconds before the end of the half, he does it again. France shakes as Les Bleus dethrone then-champions Brazil in a 3-0 rout for their first ever World Cup title. It was a moment in time, but it was not the first time the French phenom had raised the World Cup. Dial the clock back 13 years earlier, La Castellane, Marseille. “I’ve won this cup a lot of times,” Zizou tells Hypebeast, “but it was in the streets of my neighborhood and the cup was in aluminum foil.” Fast forward to the present, the legendary midfielder returns to the neighborhood of his youth to provide the kids that were once in his s...