Sports

Kith founder and CEO Ronnie Fieg has been appointed as the New York Knicks‘ first-ever creative director. Fieg has always had a longstanding relationship with the NBA team, this time, he grows his partnership with an official title. For the past two years, Fieg has brought the city of New York and Knicks fans the sleek City Edition uniforms, which subsequently led to the Kith collections from the past couple of seasons. With his new role, Fieg will take on additional responsibilities with the team, focusing on building international recognition around the brand and community. On the design front, he is set to develop an in-house line of products. Fieg designed this year’s City Edition Uniform, which took inspiration from the 1999-2003 Knicks uniform. Fiege discussed how the partnership cam...

Spalding, the legendary sports equipment brand will be releasing an exclusive collaboration with Stranger Things, one of the most popular Netflix shows to date. All modeled on Spalding’s size 7 basketballs, the collaboration comprises four different designs aptly named Fireball, Hawkins, and Greetings along with a Top-Flite 100 edition. Fireball draws inspiration from The Hellfire Club and also the aesthetic of D&D dice. Exuding rock n’ roll flair, it’s decked with flaming basketball motifs as well as custom “Fireball Him!” lettering. Hawkins, on the other hand, derives its design from the Hawkins High Basketball Team “The Tigers,” and is doused in the team’s signature yellow and green, complete with tiger motifs. While, Greetings will take its users outside of Hawkins, and all the way...

After releasing renderings of the stunning competition venues, the 2024 Paris Olympics commission has now officially revealed the upcoming games’ new mascot. Rather than choosing an animal, the new Phryges (pronounced “fri-jee-uhs”) mascot represents an ideal. Phryges is based on the Phrygian cap, an international symbol of liberty worn throughout history by freed slaves in Rome as well as on different emblems in North and South America. It later became a symbol representing the identity and spirit of the French Republic. “With a thousand years of experience, our Phryges know that revolutions take preparation. At the heart of this movement, the Olympics and Paralympics Phryges have the mission of demonstrating to the world that sport can change everything and that it deserves to have a lea...