There’s one hair colour that is dominating this season and we’re seeing it everywhere. The red hair colour trend has been gaining momentum for a while (remember when Gigi Hadid’s and Zendaya’s copper transformations started it all?), but it has now become the number one autumn hair colour trend. We’ve seen it on the fashion set, the runways and a number of celebrities have dipped their toe into the red hair trend. It started off as subtle tones, but as the look snowballs the pigments are also getting stronger.
We’ve not seen red hair have quite as big a comeback for quite some time, but right now, it feels refreshing again. Every time I speak with hair stylists, they say that for so long their clients have asked for cooler, ashier tones, but now demand is picking up again for those warmer-toned shades of red—the likes of which I recall very strongly in the noughties. “Our brunette clients are starting to gravitate towards richer tones for added warmth and we’re seeing the return of glossy, blended colours rather than strips of colour like money pieces,” says Paul Percival, Redken session artist and founder of Percy & Reed.