Monki’s new denim campaign poses the question, ‘looking for the perfect match?’ Well, aren’t we all, always? Finding those elusive dream jeans is in my opinion about as hard a challenge as training for a half marathon. We know it’s doable, but it takes a lot of time, effort and hard work to get there. With a plethora of different styles and colours on the market these days, differing fits across brands, and at a time when hunkering down and trying on a hundred pairs in a fitting room isn’t an option, the whole thing can seem a little intimidating.
So, when a brand goes out of their way to help us in the search for great denim, we’re going to sit up and take notice. Enter Monki’s new spring drop and useful jeans guide. For a while we’ve known this under-the-radar high street brand had a strong denim offering, and it’s not unusual to hear industry insiders claim it as the source of their favourite pair. But since recently stepping up its sustainability game, and committing to eventually becoming a fully circular fashion brand, we now have confidence in the quality as well, and they’ve become a serious contender for some of the best affordable denim out there.