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Fashion / Lifestyle

I’m A Shopping Editor and This Is How I Create A Unique, Personal Style

I’m A Shopping Editor and This Is How I Create A Unique, Personal Style

Here at Who What Wear UK, we’re all about delivering the latest and greatest shopping edits, as approved by our team. That’s why we’ve created The Joy of Shopping, a shopping column which will see me, Joy Montgomery, discussing the brands, buys, and ideas that are preoccupying my mind this monththink homewares, outerwear, and everything in-between. Is there something you’d like me to cover? Make sure to tweet or Instagram me your requests!

How do you create original personal style? It’s a somewhat loaded question that fashion-lovers have grappled with for centuries. Just like ‘good taste’, originality can feel like an illusive, ever-moving target that changes year-to-year, month-to-month, and now thanks to the fast-paced nature of social media, week-to-week. The moment you think you’ve captured it, the world around you shifts and, more often than not, you’re left behind, breathlessly trying keep up with the zeitgeist. 

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