Love it or hate it, Black Friday week is here, and with it comes a slew of fashion brands trying to outbid each other in offering consumers the best discounts and deals. I understand if you’re someone who usually avoids these sales at all costs (maybe you’ve seen those apocalyptic scenes that grace the headlines every November), but with this year’s sales being predominantly digital, the landscape looks a little different. We might not have the heaving crowds that we used to, but we do have endless scrolling through pages upon pages of discounted products and the issues that come with online shopping, such as sizing and delivery.
As someone who has spent many hours scouring the internet to find the crème de la crème of the online shopping market, I’ve picked up a few hacks along the way, from the simplest tricks (make a list, and stick to it) to the rules I always adhere to (never shop when tired or emotional). Scroll down to see my dos and don’ts for shopping the seasonal sales.