digital advertising

Google Accused of Antitrust Violations in Digital Advertising Market

Alphabet’s Google was sued by a company that claims it was driven out of the digital advertising market by the search giant’s anti-competitive behavior, which is already under scrutiny by state and federal officials. Advertising technology company Inform alleges that Google has used its monopoly power in internet search and mobile operating systems to undermine competition in the ad market. Inform claims that while it posted revenue of more than $100 million from 2014 to 2016 from its online ad services, Google’s conduct “effectively put Inform out of business,” according to the complaint filed Monday in federal court in Atlanta. “The totality of Google’s illegal and anti-competitive conduct across multiple, inter-related markets demonstrates a frightening march to online and digital domin...

Banning digital political ads gives extremists a distinct advantage

Jessica Alter Contributor Share on Twitter Jessica Alter is co-founder and chairman of Tech for Campaigns, an organization building the lasting tech and digital arm for Democrats and has helped over 200 campaigns on this front since 2017. Jack Dorsey’s announcement that Twitter will no longer run political ads because “political messages reach should be earned, not bought” has been welcomed as a thoughtful and statesmanlike contrast to Mark Zuckerberg’s and Facebook’s greedy acceptance of “political ads that lie.” While the 240-character policy sounds compelling, it’s both flawed in principle and, I fear, counterproductive in practice.  First: like it or hate it, the U.S. political system is drowning in money. In 2018, a non-presidential year, it is estimated that over $9B was spent on the...