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And we’re not alone in championing the iconic coat. Year in and year out, the savviest street style stars continue to choose the classic coat in favour of other standout options, confirming that this universally adored item remains the ultimate investment piece. There are many brands that specialise in this particular breed of expensive-looking outerwear—Max Mara, for example, are known for their many iterations on the camel coat. Meanwhile, on the high street, we’ve noticed some labels are especially good at creating them on a smaller budget: & Other Stories has become a secret little go-to for us every time we’re looking to replenish our outerwear selection. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should b...

Spring 2021’s fashion trends have been beckoning us since last September when the fashion week presentations were flooded with statement suits, dreamy dresses, and streamlined understated separates. Though it may be the early days of 2021, out sights are firmly set on the springtime horizon. We understand that there might not be much motivation to dress up since you’ll mainly be at home, but the spring looks below look just as good inside as they do outside. We’re determined to find a way to start wearing spring-ready looks now—even if that means just adding a few bright colours to our outfits here and there. This year is still all about easy-to-wear dresses, but co-ords (particularly the knitted variety) and skirts have also risen their way to the top...

Paris is chic; Milan is maximalist; New York is polished. But London? London is, of course, eccentric. While that term is often overused when referring to fashion in the UK, there’s no escaping that Britain has a long history of being more experimental with its style. From Mary Quant to Vivienne Westwood; Alexander McQueen to Christopher Kane; Ossie Clarke to Ozwald Boatang. Whether it’s tailoring, incredible prints or new silhouettes, you can’t deny that British designers have often made their mark thanks to being in a hub of innovation, surrounded by different cultures and people pushing the boundaries across the arts world. I spoke to numerous fashion industry insiders, from buyers at some of the biggest luxury retailers to British influencers and designers a...

How to look sophisticated on a shoestring budget? We talk about it a lot here at Who What Wear because we are fully aware that some of us have money to burn and some of us don’t, but that if you’re on this site it’s because you share the very same passion for looking and feeling good. So if this season for you is going to be a frugal one, we have some ideas on how to get by in style. For example, one route in is to invest in 2021’s top trends without even buying anything new at all—online vintage and secondhand stores are ripe for pieces that feel right for now, and you’ll feel all the more smug for finding something unique. In fact, we’re featuring more and more pre-loved pieces within our regular shopping edits all the time. We also have the insid...

With bricks and mortar stores staying closed for the foreseeable future and London Fashion Week’s usual pageantry put on hold for another season, it can be hard to know how to support an industry that is slowly bowing under the pressure of a year-long pandemic. Without the financial backing of multinational conglomerates, it’s independent, home-grown brands are in particular need of our support right now, and here at Who What Wear, we’re trying to do all we can to give them the platform they so rightly deserve. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, bloggin...

Over the last 12 months H&M really has proved itself to be the leader of the pack when it comes to innovative high street design. Alongside accessible wardrobe staples, the brand has managed to deliver countless boundary-pushing collections, both through its designer collabs (Cc Simone Rocha), but also via its Studio lines. Typically using Studio to experiment with a more avant garde aesthetic, H&M separates itself from the pack by taking risks and stepping away from the prevailing cookie-cutter Insta trends. Well, the brand’s Studio SS21 edit is here, and it’s looking as good as it’s ever been.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begin...

London Fashion Week, much like last season, isn’t quite how it was this time last year. And we honestly don’t know when that will change. It’s a great privilege to run around to show after show, looking at beautiful garments and spotting A-listers on the front row (and maybe even sitting next to one), and I really, really miss it. Twice a year, it’s exactly like being back at school—you see friends you haven’t seen in a while, you get to gossip, catch up and have a giggle. Yes, there are some ridiculous sights to see too, I won’t deny that, but it’s a moment in the calendar when we all get the chance to really celebrate the creativity of the fashion industry. We can take a step back and see how designers are interpreting our world ri...

They say nothing haunts you like the things you didn’t buy (or something like that, right?). Regardless, it’s a feeling of regret I know all too well. Last year, I fell head over heels for a cover-up from & Other Stories. Specifically, a woollen blazer. A light beige hue with an oversized silhouette and a weighty, woven finish, the blazer would make for the perfect accompaniment to my off-duty jeans-and-jumper outfits. It would also make for a chic throw-on over printed dresses and pleated midi skirts. Maybe I was waiting for payday, or perhaps I’d recently bought something else. Whatever the reason, I decided to wait for a couple of weeks to treat myself. However, as you’ve likely already surmised, it sold out before I could get my hands on it. As such, I spent...

They say nothing haunts you like the things you didn’t buy (or something like that, right?). Regardless, it’s a feeling of regret I know all too well. Last year, I fell head over heels for a cover-up from & Other Stories. Specifically, a woollen blazer. A light beige hue with an oversized silhouette and a weighty, woven finish, the blazer would make for the perfect accompaniment to my off-duty jeans-and-jumper outfits. It would also make for a chic throw-on over printed dresses and pleated midi skirts. Maybe I was waiting for payday, or perhaps I’d recently bought something else. Whatever the reason, I decided to wait for a couple of weeks to treat myself. However, as you’ve likely already surmised, it sold out before I could get my hands on it. As such, I spent...

Thanks to Taylor Swift, Cottage Core and the fact that we’ve gravitated to the more functional items of clothing this year, the shacket has really been having a moment. From Zara to Isabel Marant, there’s no escaping this woolen checked shirt. But, if you’re panicking that your shacket’s days are numbered thanks to the upcoming spring weather, then do I have good news for you. It’s time, dear reader, to consider the chore jacket, also known as the worker jacket or French workers jacket. Created in a cotton or denim, it’s a boxy, loose-fit jacket that often comes with four pockets (hello, functional), and buttons at the cuffs.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating sho...

Thanks to Taylor Swift, Cottage Core and the fact that we’ve gravitated to the more functional items of clothing this year, the shacket has really been having a moment. From Zara to Isabel Marant, there’s no escaping this woolen checked shirt. But, if you’re panicking that your shacket’s days are numbered thanks to the upcoming spring weather, then do I have good news for you. It’s time, dear reader, to consider the chore jacket, also known as the worker jacket or French workers jacket. Created in a cotton or denim, it’s a boxy, loose-fit jacket that often comes with four pockets (hello, functional), and buttons at the cuffs.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating sho...

I never expected to have an existential crisis about my emoji usage but we’re in the year 2021 so that’s pretty much par for the course. For context, when I was asking my Gen-Z cousins about fashion trends, I also discovered they would never use the laugh-cry emoji. I hate to break it to you my fellow Millennials but one of our most-used emoticons is a signifier that we’re no longer relevant (well, at least that’s how I’ve interpreted it *inserts laugh-cry emoji*). The good news is that while I might be, ahem, “old” in some ways, Gen-Z fashion trends are something I can get on board with.  I spoke to a range of Gen-Z influencers from all over the world—from Indonesia to the UK—on the biggest trends for 2021 and what they’re wearing right now. I also spoke to Depop, whi...