fashion-news

As a fashion editor, it’s a part of the job description to be able to spot emerging trends. We spend much of our time looking to runway shows, designer collections, celebrity events and of course, social media to be able to recognise of-the-moment styles and outfit formulas. However, with lockdowns imposed across the country, understanding the trends of the moment has become less about what celebs are wearing on the red carpet, and much more about what Britons choosing to sport during their daily walks and supermarket runs. And, as every editor on our team agrees, this time around there is certainly a ‘lockdown uniform’ that has come into play.  Whether it be at local parks or outside coffee shops, over the last few weeks, I have spotted so many women ...

Some people dream about the perfect wedding dress. As for me, I used to dream about owning the perfect trench coat—namely one of Burberry’s iconic designs. Don’t get me wrong: I did love my actual wedding dress, but honestly, I’ve not looked at it in six years since I wore it. My trench coat, which I bought from Vestiare Collective a year after I got married, however, has been worn countless times (and I always get compliments on it). In fact, I wore it when I interviewed for my role at Who What Wear, and it was given an approving comment. (I’m still convinced it helped me get the job.) The reason it’s such a great investment is that it goes with everything in my wardrobe. Plus, they never change—they’re almost identical to when they were created 100 years ago. Which makes sense: It wasn’t...

Whether you’re looking to buy some of the biggest trends of the moment or want to get an early start wearing the ones we’re predicting will be huge in 2021, I’ve got you covered. I hunted for the best pieces to add to your basket right now—plus, they’re all affordable finds that ring in for under £100. These are popping up all over Instagram and I have a strong suspicion they’ll be selling out in the foreseeable, so you’ll want to act quickly before they do. Ahead, I’m highlighting some of the cool fashion trends I can’t get enough of. Yep, you’ll find everything from chunky loafers and ripped jeans that are trending right now to second-skin tops and and bubblegum pink that will be defining trends for the year ahead. Plus, some cosy finds you’ll want to live in. Here, shop the affordable t...

A year with as fresh a start as this one calls for new names to add to your fashion radar. Allow me! As we embark on a new year with the hope of not only getting dressed again, but getting really dressed up, there is nothing better than adding a meaningful wardrobe addition to your collection. And when I say meaningful, I mean an independent brand or designer.   2020 made one thing clear for me: support small designers as much as possible. This is something I have always felt and could wax poetic about forever, but the impact of shopping small (but mighty) now feels far greater in light of the events of the last year. Not only is it a more sustainable way to shop, but to me there is nothing better than wearing something when you know who made yo...

There’s almost nothing we love more than a designer sale drop—especially when the edit is filled with time-tested high-end gems. In case you didn’t know, The Outnet‘s massive sale is here, and there’s up to 80% off. So, yes, it’s a particularly joyous day here at Who What Wear UK. We know from our inside sources that the majority of pieces in the discounted edit have such a low depth of stock that it’s common to only find one of each piece (that’s one of each piece, people). To help you find the best pieces first, we have combed through the lot to bring you the best of the bunch, with plenty of key pieces for the rest of 2021 and beyond. However, this clearance is arguably best for wardrobe staples. Highlights include&...

Whether it’s because of our communal craving for all things cosy or a continuation of 2020’s ‘Cottagecore‘ trend, the cable knit jumper has fast become a wintery go-to in the wardrobes of fashion’s finest. Offering plenty of hand-spun, artisanal appeal, it’s a knitwear trend that I wear more than any other in the winter months, and it’s my favourite way to add texture to everything from classic denim to tailored trousers.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of...

The big question is, how does one style a bra top? “The easiest way to wear the trend is with the straps and the top of a bra visible under a dress, as seen at Victoria Beckham,” encourages Editor, Emma Spending. “Or for those who are more experimental, try layering a statement bra over a shirt or shirt dress as seen at Simone Rocha.” So while it does present the opportunity to show some skin, it’s refreshing to hear that this isn’t the only way to channel the look—especially after being largely confined to our homes in 2020, during which we’ve played it somewhat sartorially safe. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautifu...

Whenever I invest in a seasonal trend, I do my best to ensure it aligns with my personal style. But sometimes, I don’t think twice before I find myself wearing some things obviously influenced by scrolling Instagram. It happens, and most of the time I feel great (I’m still as in love with my pearl Shrimps bag as the day I bought it). But sometimes I buy into a trend and I am unsure how to keep it feeling as fresh and exciting as it felt on the day one. That is a skill I have acquired over time.  Because, no matter which trend you’ve found yourself drawn to this year—be it chunky boots or an it colour, statement knits, a cult bag or anything by Ganni—you’ve likely worn it to death are looking for fresh ways to restyle your outfits. Keep scrol...

Since breaking up with fast fashion a couple of years ago, I haven’t really looked back. Aside from underwear (I’m working on that part), I pretty much avoid the high street entirely. I really thought I would miss it and, other than the odd temptation from Uniqlo U, it’s been much easier than I thought. The thing I was worried about the most was finding affordable alternatives for my more sustainable lifestyle. Because for years and years, the narrative around fast fashion has been that it is the democratic and more affordable choice. But when I stopped to think about the number of times I’ve had to re-buy something because it had fallen apart, versus the pieces I had bought vintage or saved up for, it didn’t actually feel like I was saving that...

It’s a brand new year, which means I’m thinking all about what cool fashion trends are ahead of us. Yep, the pieces from the S/S 21 runways are about to drop but if you want to get an early start wearing them like I do, now is the time to start updating your closet. From the second-skin tops Who What Wear editors can’t stop talking about to the anti-neutral colour that’s about to take over to the ‘90s-inspired jeans I can’t get enough of, there are plenty of cool ways to update your 2021 aesthetic right now. If you’re sticking to a budget you’re in luck because I hunted the internet for the best finds that ring in under £100 but look just as cool as more expensive buys. Ready to try out some of the coolest pieces for the new year? Here, discover 7 affordable fashion trends to we...

Like most fashion lovers, come fashion week, I love pouring over the runway images and finding major and micro trends, patterns, and general sartorial themes. For SS21 though, this felt like an especially strange task considering the fact that designers were working during lockdowns, in isolation, and many chose to not show at all or lived streamed their collections to the world through our screens. And yet… there are still trends! Despite everything, designers—like Molly Goddard’s fun-filled collection—found a way to create universes for us to imagine our future-selves getting dressed.  So with the spirit of getting dressed again in mind, I will continue to do what I love to do: discover which trends I love and where to try them out secondhand. This is also a favourite ha...

It’s hard to remember a time when everything you mused, liked and—let’s face it—ate, wasn’t documented on social media. And the effects have certainly been felt where our wardrobes are concerned. For many, posing for an outfit photograph has become part of their daily routines. Some have carved impressive careers from doing so, but at what cost? As it turns out, a financial one. Our obsession with showcasing our clothes has developed into a culture of excess, where many would choose buy new than be seen in the same dress for a second or third time. Don’t take our word for it—just look at the facts. Carrying out a study in 18,000 households across 20 countries, Movinga asked participants to estimate the percentage of unworn clothes they have in their wardrobes. On av...