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Cast your mind back to the beginning of summer and you might remember the pop-culture phenomenon that was Harry Styles’ Watermelon Sugar video. The clip featured Styles amongst a group of revellers on the beach eating fruit while clad in an array of brightly coloured, vintage-printed swim and resort wear.  The video also featured an extensive collection of crochet, much of which was worn by Harry himself. Now, whether or not you like to believe in the power of ‘The Harry Styles Effect’ it seems the popularity of crochet has risen this exponentially this summer following the on-trend video. In fact, according to fashion search engine, Lyst, searches from crochet clothing have risen by 85% since July. While specific searches for crochet dresses and shorts have also seen an ...

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here. This year has been challenging for the most established of fashion brands, and so small emerging labels have understandably taken a big hit, hence why we established our Spotlight series. The brands that launched during lockdown faced a situation they could have never imagined when planning for their launch, however, Tacita Brown decided to go ahead and open her clothing brand Cro-Che in the m...

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here. This year has been challenging for the most established of fashion brands, and so small emerging labels have understandably taken a big hit—hence why we established our Spotlight series. The brands that launched during lockdown faced a situation they could have never imagined when planning for their launch, however Tacita Brown decided to go ahead and open her clothing brand Cro-Che in the mid...

They often say opposites attract, and it’s not too uncommon to find that two things that should not go together somehow work. (Anyone who has ever mixed chocolate and popcorn while at the cinema should know what I’m talking about?) Traditionally, I wouldn’t say that summer dresses and boots have made the most sensible union, but recently, I have seen a few outfits that have managed to convince me otherwise. A strappy summer dress and a chunky winter boot may be items of clothing that are on complete opposite ends of the wardrobe spectrum, but I think this juxtaposition is part of the reason they work so well.  From minidresses and knee highs to slip dresses and Chelsea boots, there are a few pairings that seem to make the most sense. Anna Sarlvit exemplified the first per...

Given the fact we’re currently in the midst of a summer heatwave, it might sound strange to be talking about boots. Though autumn is not too far away, and with it will come a whole host of new seasonal trends to explore and analyse. If the runways are any indication, over-the-knee boots will be the number one footwear hit of the season, as the shoe style was seen throughout the Autumn/Winter 2020 shows, spanning Proenza Schouler, Victoria Beckham, Bottega Veneta and Khaite. Often featuring an angular square toe and mid-level heel, this season we’ve seen the silhouette lenghten from year’s past when knee-high boots were ever-present.  Heather Gramston, head of womenswear at Browns also agrees that over-the-knee boots are having a moment. Speaking of the Autumn/Winter 2020 ...

As a brand, Birkenstock is no stranger to designer collaborations. Over the years, the footwear label has partnered with the likes of Valentino, Rick Owens and more, to create special edition iterations of its instantly-recognizable sandals.  Of course, this summer is no different as Birkenstock recently launched a collaboration collection in partnership with buzzy, New York-based brand Proenza Schouler. Taking Birkenstocks’ signature two-strap silhouette, the designers added contrast top-stitching to the sandals and released the footwear in a range of colours including black, white, silver and yellow.  Unsurprisingly, the item has already caught the attention of celebrities and influencers worldwide, as the shoe has been worn by Alexa Chung, Sienna Miller and more throughout the sum...

We’re likely all asking ourselves the same question at the moment: What can I wear that is as comfy as sweats but looks like I’ve put a lot more effort in? When we reached out to our readers recently to ask what you wanted to see from us here at Who What Wear, more than anything, we heard requests for chic, heatwave-proof working-from-home looks for those whose routines have changed.  We’ve enjoyed the novelty of the loungewear phase and already worked out what tops look great with leggings for our Zoom calls, but what we’re really craving now, especially with the mercury rising, is pretty dresses. Something we’ve always championed is how easy dresses are to throw on in the morning. Just like a matching two-piece or a jumpsuit, a dress is a full outfit in itself, so it takes away any...

It’s no secret that French women possess a knack for a polished style that reads as effortless and cool. Over the years, they prove to really refine their personal senses of style with wardrobes stocked with incredible closet essentials. French women are truly in the know about which building blocks will last for years ahead, so it’s no surprise you’ll spot many of them wearing the same staples. Yep, you’ll be sure to spot elegant tweed pieces on both Carla Bruni and Isabel Marant. The same goes for ankle boots, which you’ll see Nadege du Bosterus and Juliette Binoche styling with their looks. And it doesn’t stop there. Ahead, take inspiration from stylish over-50 French women and see the six pieces you’ll spot in all of their closets. You can also...

As part of an ongoing partnership, British-born fashion designer Hana Tajima teamed up with Uniqlo to design a modest F/W 20 collection that was released last week. Her designs experiment with elegant silhouettes that are intentionally nonrestrictive and comfortable. Part of this comfort comes from the pieces themselves—the collection is stocked with items like breezy wide-cut pants, loose button-down tops, and flowy dresses in an array of rich neutrals such as sage green, cream, and rust. The other part comes in from Uniqlo’s innovative fabrics, such as Airism, which has the technology to wick moisture and release heat, all while providing UV protection. That technology is exactly how Tajima is able to design a layering piece like a turtleneck that can help you stay cool and that you can ...

There is a particular science that comes with putting together an outfit in the summertime. It is a delicate balance of piecing together items that will keep you stylish but that are also breathable to minimise heat retention. This is particularly pertinent for women who dress modestly, as fabric choices and silhouettes become increasingly important factors. With summer well and truly here, and a sweltering heatwave currently hitting various parts of the UK, I tapped four influencers—Sally Ashour, Amira Khan, Hafsah Mohammed and Yusra Siddiqui—to ask for their expert advice on dressing modestly for summer. “Pay attention to fabrics because cotton and linen wear so much better in the heat,” explained Siddiqui. “Even though a dress may look breezy and airy, the fabric of it may actually make...

As a Fashion Editor, every now and then you spot a dress that all of a sudden seems like it’s everywhere. Earlier this summer it was Cult Gaia’s Serita Dress—which was worn by Rosie Huntington-Whiteley and Candice Swanepoel, to name a few. Though recently it seems Tove’s Ceres Tie-Detail dress has taken over top spot as the front-runner for It-dress of the summer.  Created in an array of shades and lengths, over the last few weeks, an orange iteration of the dress has been worn by Lucy Williams, a yellow edition has been seen on Monikh and a crisp white version has been sported by Babba C Rivera (among others). Although Tove was launched only last year, it’s clear the London-based brand has captured the attention of the fashion set and we are hardly surprised. As th...

As one of our go-to stores for minimalist gems, COS has always been on our radar for timeless summer staples. The store specialises in those oversize silhouettes and tailored items you can easily wear over and over again. The kind of products that will stay in your wardrobe for seasons to come.  Evidently, this summer, editors are not the only ones championing the high-street store, as several influencers have also been seen in the brand’s summer dress styles. From its neon-green seersucker maxi to its pastel knitted midi dress, COS’s dress collection certainly seems to be a winner among the style set this season.  Using quality fabrics such as cotton and linen, simple silhouettes and vibrant block colours, it’s easy to see why COS dresses are so in-demand. Keep scrolling...