fashion-news

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...

This year, all outfits have one thing in common, a face mask, as we now can’t leave the house without them. This is an important item for practical purposes. However, now that numerous designers and brands have created non-medical, reusable face coverings, people are starting to play with vibrant prints and coordinate them with their outfits.  Independent brands and high-street retailers have been selling masks for several months now, but many major luxury fashion houses, such as Gucci, Chanel, Louis Vuitton and Dior, have steered clear of creating face masks for commercial purposes. This week, though, Burberry launched two fabric face masks in its heritage vintage check. They come with a luxury price tag at £90, but 20% of each mask will be donated to the Burberr...

Twenty-twenty has been quite the year, hasn’t it? If I asked you to think back when we were all talking about Tiger King and Normal People, I’d wager you’d say that was in 2019, such is the time-defying power this year seems to possess. Did you even realise that it was this year that Parasite won the Best Film Oscar? And that Meghan and Harry left the Royal family too? There’s really an impressive roll call of events that happened pre-pandemic, honestly. So, then, how can I be telling you about the biggest fashion brands of 2020? A good question, as it requires a decent memory and the patience to sift through a lot of online content. But, I can tell you, I’ve done it, I’ve found the most popular brands of the year so far.   Thanks to ...

I’ll admit it, there are a lot of minimalist edits knocking about these days. Whether it’s the high street offering luxe-looking pieces or designer brands whose whole aesthetic is about pared-back simplicity, it’s a trend that’s been inescapable for the past few seasons. Daniel Lee‘s design’s for Bottega Veneta have obviously been a huge influence, as has The Row’s covetable pieces, but let us not underestimate the lasting legacy of Phoebe Philo’s Celine too.  Here’s why it’s so popular: it screams understated luxury, even when it might not be. Case in point: H&M’s new minimalist edit. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you ba...

As much as I love them and wouldn’t be able to get dressed on the regular without them, I’m getting sick and tired of wearing jeans day in and day out. Which is why I’ve set myself a bit of a style challenge. With autumn on the horizon, I’ve made it my mission to forgo denim for the foreseeable future (until it snows, at the very least), and instead, embrace my favourite look of them all: dresses with ankle boots. So which types of ankle boots go best with which styles of dresses? I turned to a few of my favourite influencers to find the answer. From maxi and mini to lace-up and Western, keep scrolling to discover eleven cool ways to wear ankle boots with dresses. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a...

I have long associated quilted vests with the posh boys at university, who wore them over their rugby shirts with red trousers and boat shoes (if this image resonates with you, then it’s because you know it to be highly accurate). While I mean no disrespect to this way of dressing, it was and is perhaps completely different in every way to my own personal style. And, if I’m being honest, I’ve always found it lacking in terms of being, well, cool. But, as with literally everything in fashion, it’s eventually become a sought-after piece (even Crocs have had their moment in the fashion spotlight).   You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, ...

I have long associated quilted vests with the posh boys at university, who wore them over their rugby shirts with red trousers and boat shoes (if this image resonates with you, then it’s because you know it to be highly accurate). While I mean no disrespect to this way of dressing, it was and is perhaps completely different in every way to my own personal style. And, if I’m being honest, I’ve always found it lacking in terms of being, well, cool. But, as with literally everything in fashion, it’s eventually become a sought-after piece (even Crocs have had their moment in the fashion spotlight).   You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, ...

So what are the trends that Topshop is backing this season? From floral dresses and roomy smocks to long-sleeve numbers and sassy silhouettes, there’s something for everyone. We’ve got our eyes on the dresses that are versatile enough to carry right through to autumn, so many of the below styles will look just as good with sandals as they do with knee-high boots. It’s all about that cost per wear. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

If you’re a regular scroller of the ‘gram, then I’d hazard a guess you have an Insta-crush (or two)—a person whom you just love to “like,” perhaps for their witty humour, irresistibly beautiful pictures, or impeccable personal style. My Insta-crush is the Parisian model Hanna Lhoumeau. I discovered her on Instagram over a year ago when working on a French-girl story and I’ve been smitten over her style (and smile!) ever since. She exudes that insouciant, effortlessly-cool French-girl style yet adheres to no rules—she dresses for herself and adds a dose of colour, fun, and cool to every ensemble. Whether she’s zooming down the streets of Paris on her motorbike in a graphic tee and Levi’s or walking by the River Seine in a puff-sleeve...

Beloved by editors, influencers and celebrities (hello, Sienna Miller!) alike, Mango will always have a place in our wardrobes, as the high-street brand that creates expensive-looking basics.  From button-down shirts to blazers and tailored trousers the Spanish retailer excels in clean lines, crisp tailoring and on-trend wardrobe additions. Given this, we were hardly surprised to learn the brand’s latest collection is full of the affordable yet elevated items we’ve come to expect from Mango.  This season the brand has certainly stepped up its outwear offering, with a street style-worthy leather blazer we predict will be a hit amongst the fashion set, as well as a collection of linen blazers that are the perfect transitional item to see you through the e...

If you lived through the ’90s the concept of a knitted vest might conjure up images of Chandler Bing sitting at Central Perk cafe drinking an oversized coffee and making sarcastic comments amongst his friends. Though fast-forward almost 30 years and the once-stuffy clothing item now carries some very different connotations.  As the cool-girl item of choice for editors and influencers, knitted vests have been given a decidedly fashionable makeover of late. The item was seen on the runways of Dior, Prada and Lacoste during the Autumn/Winter 2020 runway shows, and has appeared in collections by buzzy brands including Ganni. From over-size cable knit styles to patterned iterations with contrast colour trim, these are certainly not the same sweater vests you might remember ...

As a brand, Birkenstock is no stranger to designer collaborations. Over the years, the footwear label has partnered with the likes of Valentino, Rick Owens and more, to create special edition iterations of its instantly-recognizable sandals.  Of course, this summer is no different as Birkenstock recently launched a collaboration collection in partnership with buzzy, New York-based brand Proenza Schouler. Taking Birkenstocks’ signature two-strap silhouette, the designers added contrast top-stitching to the sandals and released the footwear in a range of colours including black, white, silver and yellow.  Unsurprisingly, the item has already caught the attention of celebrities and influencers worldwide, as the shoe has been worn by Alexa Chung, Sienna Miller an...