fashion-news

It is no secret that most people dread the shopping experience of buying new swimwear. The item is notoriously one of the most difficult wardrobe staples to shop for. Given the pandemic, despite the fact retail stores have reopened, this year, many of us are choosing to shop for swimwear online instead of in person. And for many of us, myself included, it will be the first time embarking on this somewhat daunting experience.  Given my trepidation, I decided to check in with a few experts to better understand the best way to shop for swimwear online. Speaking to the designers behind up-and-coming brands Ack, Hunza G and Gyko, I asked for the top tips on ensuring you find swimwear that not only fits but also flatters. From using Instagram to browse bikinis ...

While the weather can’t make up its mind, we’re resolute when it comes to this season: Summer is for dresses. And it seems that everyone is wearing them, even if it’s just to chill on the sofa. Of course, at Who What Wear, we’ve spotted certain styles proving particularly popular in fashion circles.  Below, you’ll find 12 beautiful dresses, all of which have been given the seal of approval by multiple stylish women. The best part is even though they’re incredibly sought-after, they’re largely still in stock. And if you’re watching your budget right now, then perhaps these dresses will remind you of the already-fabulous ones you own that you need to re-wear this season.  From the latest offering from cult brand Rixo to the ...

It’s not easy being petite. For all the money you spend on clothes, often you have to then fork out even more for alterations. Hemlines are too long, billowing sleeves have too much excess fabric, and don’t even get me started at waistlines that usually end up sitting somewhere around your hips.  Thankfully though, there are currently several brands across the high street that are making things easier for those of us lacking a little bit of height. From Next to New Look, Topshop to ASOS, dedicated petite ranges are becoming much easier to find if you just know where to look.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, ...

One of the best things about summer dressing is the ease of putting an outfit together in the morning. There’s no faffing with layers or spending too long in front of the mirror wondering whether this goes with that. Herein lies the beauty of the dress-and-sandal duo—the simplicity of waking up and throwing on a dress with your favourite sandals and looking not only acceptable but also like you’ve actually put in triple the effort. My personal lockdown experience was transformed when the weather began to warm up and I realised that the right dress can be just as comfy as joggers, and it made me feel altogether more joyful. Now it’s hard to get me to wear anything else.  As we reach peak summer, even if it involves throwing a light jacket over when those pesky British clouds...

Six years on, and we thought it time to catch up with the capsule wardrobe guru for a refresher course. Times change, trends move on, and so do these tidy solutions, and it turns out maybe we took the capsule wardrobe approach too literally and could do with easing up a little. “Before I started my capsule, I’d noticed that I had a bad habit of going shopping when I needed to jolt myself out of a bad mood. Hard day at work? Shopping! Not feeling very pretty today? Shopping! Frustrated with my family? Shopping!” explains Caroline, who has since curbed her emotional spending habits by creating enforced shopping “fasts” and focusing her attention on seeking out top-quality, long-lasting pieces. These factors have meant that all the while she’s really f...

As I’m now slowly venturing out into London again, I’m building up my collection of face masks so that I have one readily available in all of my handbags. This is an important item for practical purposes. I’m certainly not suggesting it is a fashion statement, but nevertheless, I’m finding myself drawn to the leopard- and floral-printed varieties that are now available. Numerous designers and high-street brands have branched out into face masks, so you can now buy a printed Rixo or O Pioneers mask to match your midi dresses. Gap and Mango have plenty of reusable face masks, in gingham, polka-dot and animal prints. While if you want to support smaller British designers or independent brands during this time, the British Fashion Council has teamed up with Bags of Ethi...

The seasonal summer sales are in full swing, and despite the fact that we are currently a few weeks in, there are still many hidden gems available at heavily reduced prices. MatchesFashion, in particular, has an extensive selection right now that features buzzy designer brands including Ganni, Staud, Balenciaga and AlexaChung at up to 80% off. From summer dresses to trending skirts and quality swimwear, Matches’ selection is as versatile as it is extensive. And as we know it can be quite the task to trawl through pages and pages of sale stock online, today, we’ve taken the liberty of doing the hard yards for you by finding 18 stylish items that are still available. Better yet, each product listed below is either 70% or 80% off the original price, which makes them ...

There are certain brands that catch on like wildfire thanks to Instagram and its best dressed It girls. When you have scores of women around the world wearing the same cool pieces, it’s only a matter of time before they sell out. But a trio of my favorite brands—Ganni, Staud, and By Far—is currently part of Matches Fashion’s major up-to-50%-off sale, and there’s plenty of stock to go around. Don’t think for a second that this is just a leftover selection because all the good stuff sold out. The pieces in this sale are incredibly chic, including printed summer dresses, cute hair scrunchies, on-trend swimsuits, insanely popular bags, practical flats, and more. Oh, and there’s also a dress Meghan Markle memorably wore on her visit to South Afr...

Personal style cannot be categorised in just five small descriptors, but for the digestibility of this story, that’s exactly what I did. Think of this as one of those articles you used to read in teen magazines that told you which celebrity crush you’re most likely to marry or which trend you should buy according to your zodiac sign—except this time, the category is face masks. Face masks have become a new staple and requirement worldwide. Naturally, the fashion industry has risen to the occasion, and already the stylish options provided to us by brands and designers alike feel endless.  There are countless options out there, so we don’t blame you if you’re not sure of where to start. While I know you can’t put your style type int...

While the current weather in London might not be any indication, summer has certainly arrived. It’s the season of maxi dresses, shorts suits and swimwear, and although we know this summer is set to look a little different, we’re still finding ourselves preoccupied with seasonal trends.  With this in mind, we decided to consult a few experts in an effort to find out exactly which summer trends womenswear designers are championing this season. We asked seven designers—including Anine Bing, Henrietta Rix of Rixo, Sarah Staudinger of Staud and more—about their top three summer trends, and as you can imagine, each answer was unique, much like brands they’ve created.    While we did receive varied answers from each individual, a...