fashion-news

As I’m now slowly venturing out into London again, I’m building up my collection of face masks so that I have one readily available in all of my handbags. This is an important item for practical purposes. I’m certainly not suggesting it is purely a fashion statement, but nevertheless, I’m finding myself drawn to the leopard- and floral-printed varieties that are now available. Numerous designers and high-street brands have branched out into face masks, so you can now buy a printed Rixo or O Pioneers mask to match your midi dresses. Gap and Mango have plenty of reusable face masks, in gingham, polka-dot and animal prints. While if you want to support smaller British designers or independent brands during this time, the British Fashion Council has teamed up with Bags ...

Sometimes celebrity endorsements can be a turn-off. And I get it—just because a “famous person” likes something, doesn’t mean you should too. Usually, I’d be right there along with you, as ultimately you should like what you like, regardless of what someone in the public eye is doing. However, I will concede that when it comes to sustainable fashion, I’m all for a bit of an A-list boost. Two women who have been at the forefront of promoting ethical fashion are Meghan Markle and Emma Watson. While we know they love to wear sustainable fashion brands such as Veja, they’re both also fans of wearing sustainable jewellery, such as from Bar Jewellery and Pippa Small. I’m not surprised then that global fashion search platform Lyst revealed ...

Ahh, the humble white shirt. It’s been a wardrobe staple of generations. Though while some might consider the item plain or dare I say, boring, this summer influencers are proving the button-down has regained credibility as a fashion-conscious go-to. Whether paired with denim, linen or (my personal favourite) swimwear, the white shirt is a versatile, wear-anywhere staple that will seamlessly see you through summer.  Given the minimalist aesthetic is currently a reigning fashion favourite, it’s little wonder the white shirt is having a moment, with many minimalist influencers finding new ways to champion the item. Sylvie Mus is pairing it alongside swimwear and statement jewellery, while Lorna of Symphony of Silk is creating tonal all-white looks featuring wh...

You all know we’re suckers for a pretty dress here at Who What Wear. If there’s any excuse to don our favourite style and flounce about, we’re very much there for it. Even for us fashion editors, it’s so easy to get stuck in a jeans-and-knit or -blazer rut, especially here in the UK where the weather can be summer one morning and rainy by the afternoon. But once you take a leap and pull out a dress from your wardrobe again, you realise just how easy they are to wear, let alone how good they make you feel. In these times when we’re all in need of a little mood booster, and a leg-up out of our tracksuits, there’s really nothing like picking an extra dress for your daily outfit.  Dresses are consistently our most-clicked-on articles and products, so we know just how much ...

The Net-a-Porter summer sale is now in full swing, with many of pieces now reduced up to 80%. Trust us when we say there’s so much good stuff to sift through this year but, like any sale, clicking through hundreds of pages of products can be a little overwhelming. This is where we come in. Plenty of cult buys have already been snapped up, but worry not, because there’s plenty of goodness left to unearth. The sales are always a chance to buy a little bit better than you would normally, so we recommend before you dive straight in thinking what is missing in your wardrobe, what would be really worth upgrading, and if you have any big events to forward plan for. For example, these sales are a great opportunity to buy wedding guest dresses for all the rescheduled...

Fashion is obsessed with nostalgia. Right now, more so than ever, it’s clear that we’re looking backward more than forward. I’d say this is the result of a future marred by a pandemic, but that’s not so. Case in point: Vintage prints, and in particular vintage-print dresses, have been gaining traction for some time. From Prada’s S/S 19 collection that celebrated its classic “ugly” prints to Gucci‘s ’70s-rooted aesthetic, there’s been a steady build-up of this trend in our wardrobes for a while.  You need only glance at Instagram for a good test of whether a trend is really popular. For me, the vintage, or I should say, vintage-style, floral dress is huge in summer 2020. Every time I log on to the app (whic...

Fashion is obsessed with nostalgia. Right now, more so than ever it’s clear that we’re looking more backwards than forwards. I’d say this is the result of a future marred by a pandemic but not so. Case in point: vintage prints, and in particular vintage print dresses, have been gaining traction for some time. From Prada’s spring 2019 collection that celebrated its classic ‘ugly’ prints to Gucci‘s ’70s-rooted aesthetic, there’s been a steady build-up of this trend into our wardrobes for some time.  A good test for whether a trend is really popular, you need only glance on Instagram. For me, the vintage or, I should say, vintage-style floral dress is huge in summer 2020. Every time I log on to the app (which is more than I ...

A few years ago, if you’d asked me about my opinion on buckets hats, the response wouldn’t have been a positive one. My only association with the item was primary school in Australia, where a strict “no hat, no play” rule was enforced daily, meaning that if you didn’t have a wide-brimmed hat atop your head, you weren’t allowed outside during recess or lunchtime. However, while the item might have played somewhat of an antagonist role in my youth, bucket hats seem to have had quite the makeover in recent years, going from dreaded item to fashion must-have. With cult brands like Ganni and Faithfull creating the item in a myriad of fun prints and contemporary colourways, buckets hats have become a hallmark of the stylish women’s summer wardrobe. Influencers from Lucy Williams t...

I can confidently tell you that when it comes to style like some decades, some people never really go out of fashion. Jane Birkin is one of them. Held up as a bastion of chicness, the star’s style particularly during the late ’60s is a reference point we always go back to. Or, to put it more correctly, we never stray from. Exhibit A. is Birkin’s basket bag that she constantly toted around. From holidaying in the South of France to shopping, there are myriad shots of Birkin wearing the aforementioned style. No, she won’t have been the first person to wear this bag as a fashion statement but it’s indisputable, especially over the past few years, that the reappearance of wicker, basket, and woven bags is due to Birkin’s influence.&n...

When it comes to discussing popular summer shades, the colour black is hardly the first that springs to mind. The dark hue not only attracts heat but is often synonymous with formal occasions or colder weather, rendering it practically redundant in the summertime. While it might not be the first colour on your list, I am of the mindset that an all-black ensemble will look chic no matter what season we are in. Surprisingly, several influencers have recently been posting images of themselves in monotone black outfits, further proving just how practical the shade can be in warm weather. From smocked puff-sleeve midi dresses to tie-detail skirts and tube tops, creating an interesting all-black look relies on selecting a unique silhouette. You Deserve to Make Money Even When you are l...

When it comes to discussing popular summer shades, the colour black is hardly the first that springs to mind. The dark hue not only attracts heat but is often synonymous with formal occasions or colder weather, rendering it practically redundant in the summertime. While it might not be the first colour on your list, I am of the mindset that an all-black ensemble will look chic no matter what season we are in. Surprisingly, several influencers have recently been posting images of themselves in monotone black outfits, further proving just how practical the shade can be in warm weather. From smocked puff-sleeve midi dresses to tie-detail skirts and tube tops, creating an interesting all-black look relies on selecting a unique silhouette. You Deserve to Make Money Even When you are l...

No one does understated sassiness like the French. It’s just one part of the je ne sais quoi that our Gallic neighbours across the channel are so good at achieving. Whether it’s a hint of lace lingerie under a silk shirt or the fit of high-waisted blue jeans on the derrière, the French are incredible at being un peu playful. You need only look to the country’s style muses to see that—from Brigitte Bardot to the contemporary Jeanne Damas. Right now, there’s a trending top that’s giving me all those French vibes: the tie-front blouse. Championed by influencer Adenorah, the 2020 way to wear this item is to tie it loosely and pair it with jeans and strappy sandals or with denim shorts. Now, I can see why this might feel a little adventurou...