fashion-news

Over the last month, I have completely revised my at-home outfit strategy. While originally starting my work-from-home period in a mixture of joggers, leggings and various athletic-wear pieces, I have now changed trajectory, deciding daily to opt for a combination of comfy midi dresses and flowing slip skirts. At a time when we are indoors, this change of pace has not only allowed me to look more put-together but also impacted the way I go about my day feeling drastically more polished. Whether it be a floral trapeze dress or vibrantly coloured midi, the choice to dress up has helped not only my productivity but also my mood.  Thankfully, there are plenty of dresses available on the high street right now that can mirror this mood-boosting effect, as new s...

It’s not totally surprising that interiors have become the new “thing” in fashion. There were signs that this was happening, of course. A green sofa here, a popular print there—all signs pointed to fashion’s love of It pieces bleeding into homeware. Then, we were locked down thanks to the pandemic, which propelled our love of interiors into overdrive. Increased time in our homes has meant we’ve all been looking around at what we can do better, what we can improve and which pieces will work in that corner of your sitting room next to your sideboard.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chattin...

Have you ever experienced the sheer joy of having a fashionable friend ask you where your latest item is from, only to be able to proudly tell them it was a bargain of a purchase? Let me tell you it is a thrill. There’s just something so satisfying about finding a piece in a vintage store or on the high street that looks much more expensive than its price tag would suggest. And it’s even more satisfying when you can tell people just how affordable the item actually was.  With this in mind, I set out to find a few expensive-looking high-street items under £30 that could act as the subject of my next humble brag, and right now there are certainly some winners around. H&M in particular currently has a very elevated offering, featuring a billowy wrap to...

Confession: When assigned this story, I hadn’t been on Zara.com in a couple of months. What can I say? I’d been enjoying some alternative affordable brands instead. But now, I can confidently say Zara and I are thoroughly reacquainted, and the product offering is looking prime for summer. I looked through every single item on the site and have to admit I now have quite a few pieces in my personal cart. Because if I know anything about Zara, it’s that those cult-favorite items go fast. From years of coverage of the brand on Who What Wear, our editors have cultivated a sharpened sense of what has the potential to sell out quickly. I pulled these products into one epic roundup of summer wardrobe goodness, so we can get our shopping kic...

The life span of a trend goes like this: At first, insiders begin to wear what we call a “micro-trend” until, at a certain point when there are enough versions to be found at a range of price points, it’s officially a trend with a capital T. At that point, it either expires after the current season or proves to have staying power and therefore becomes mainstream. For as negative a connotation as it usually has, mainstream actually isn’t such a bad thing. Really, it means that a trend that was once niche has proven to be worthy of a long-lasting place in your closet, and, at least to me, that’s a beautiful thing. Recently, I got to thinking about the whole idea of grandma dressing. When we reported on the budding trend back in February 2019, it was definitely a...

In the age of lockdowns, social restrictions and event cancellations, it would be easy to assume that the concept of a trending dress might be forgone for the summer of 2020. After all, with weddings postponed, celebrations largely on hold and public spaces still closed, where would one wear such an item? Well, to their living room, apparently.  Yes, although this summer is set to look a little different, that hasn’t stopped supermodels and influencers from dressing their best. In fact, models such as Rosie Huntington-Whiteley and Romee Strijd and influencer Camille Charrière have continued to dress up and interestingly enough have gravitated toward the same floor-length maxi as their gown of choice.  Designed by It label Cult Gaia, the Serita ...

Summer is on its way and with it comes an influx of new seasonal trends. From tie-dye to linen, and Bermuda shorts, there are a few standout looks that certainly seems to have taken over our Instagram feeds in recent months.  Though not all trends are immediately obvious, as sometimes it can be the smaller details that make a look even more impactful. Enter my favourite summer dress mirco-trend: cut-out silhouettes. Whether it be an open back detail, front key-hole or waist-enhancing side splits, cut-out silhouettes seem to be everywhere at the minute. From influencer imagery to e-comm campaigns, this interesting detail has been highlighted across high-street and designer items, proving its popularity once and for all. Whether it be Cult Gaia’s Serita dress, already worn by...

If there’s one brand that has been inescapable over the past few years it’s been Gucci. Since 2015, under the creative direction of Alessandro Michele, the brand has become one of the hottest fashion houses around. Thanks to Alessandro’s exciting and fresh vision countless other designers and high street brands have followed the edgy-grandma-meets-the-seventies trend. But the real crux of the fashion house’s success lies in its accessibility. While some opt to wear the brand sunglasses-to-platforms, others can easily dip their toe in with a bag or a pair of shoes. But one of the easiest ways to get the Gucci look? Wear one of the now-iconic double G belts. It has a cool but goes-with-everything-in-your-wardrobe appeal that makes it a must fo...

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...