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Porsche Returns to the Waves for New Duotone Kiteboarding Collection
In its ongoing partnership with Duotone, Porsche has paid homage to some of its most visually exciting and mechanically innovative vehicles through the world of watersport gear. With its previous “Pink Pig” set turning out to be a must-have amongst fans, the brand now unveils a new collection based on the Cayenne Turbo Electric. As one of the leading electric vehicles on the market, the SUV model is reimagined in a series of highly technical Duotone kiteboarding goods that match its dynamic quality. One of the products that particularly emulates the essence of the car is the new Evo SLS kite. In an exclusive pre-release of the 2027 model, the new special edition version shares a feel for its forward-thinking engineering that enables performance on the water. From the new kite, bar, and kit...
The North Face Climb Festival 2026 Turned London’s Royal Docks Into a Deep Water Solo Spectacle
The North Face Climb Festival returned to London for its 2026 edition, transforming the Royal Victoria Dock into a two-day arena where the world's top climbers went head-to-head above open water. Held on 17 and 18 July, the sell-out event drew close to 16,000 climbers, creators and fans, fusing elite competition, athlete workshops and a full festival lineup into the headline moment of The North Face's Summer Detour campaign.At the centre of it all stood the Deep Water Solo Wall, a 14-metre structure rising straight out of the dock, with nothing but the water of London's Royal Docks to catch anyone who fell. Across the weekend, that wall set the stage for a full competitive bracket. Friday ran through men's and women's qualifiers before the crowd-favourite dyno battles and awards, while Sat...
Smirnoff Ice’s Stage at Dominator Festival Proved Hardcore Will Never Die
Last weekend, Smirnoff Ice returned to Dominator Festival in the Netherlands. Hosting a dedicated stage at the vast hardcore event, the brand focused programming on the evolution of the Dutch dance music scene, which the original premix has been connected to since the ‘00s.Over two days, the Cold Classics stage became a meeting point for like-minded hardcore dance fans. With a curation of DJs who have famously championed the genre over the decades, they gathered to rediscover sounds from as far back as the ‘90s. Headliner DJ AniMe was one of the several artists featured on stage. Coming off a gabber techno set on the Satellite stage and a Hardcore set at the Main stage of the event, her performance at Cold Classics saw the DJ return to her roots in the music genre.“Hardcore is where it all...
Marten Hørger’s Latest Track Brings a Sonic Exploration of the Everyday
Earlier this year, glo tasked three creatives to turn the monotonous routines of everyday life into a source of inspiration. The project, titled “Feel your glo,” set out to encourage the participants to find a positive response to typically mundane moments by transforming them into creative impulses. As opposed to working singularly, the creatives – who include DJ Marten Hørger, illustrator Danii Pollehn and fashion designer Marcel Ostertag – have been handing over their creations in a form of creative relay. Kicking off the process, Hørger now releases a single which blends his own field recordings from office settings, train platforms and gyms with electronic beats to create a dynamic soundscape.The “Daily Commute” single was one of three tracks that the DJ had initially produced at the ...
There Was Something for Everyone at Porsche’s Amundi Evian Championship Takeover
For its third year at the Amundi Evian Championship, Porsche – the dedicated Automotive and Mobility Partner – pulled out all the stops for its VIP guests as it put on a series of special activations alongside the action of the four-day tournament. Celebrating 75 years of Porsche Motorsport, the brand took over the picturesque site overlooking Lake Geneva with showcases of its latest automotives, including the new Formula E Porsche 975 RSE race car. While attendees rode across the mountainous landscape around Evian in exclusive test drives, golf pros as well as amateurs in the Pro-Am were invited to parktake in the returning hole-in-one competition which offered them the chance to win the Porsche Cayenne Turbo Electric. Elsewhere, the brand rounded up 100 of its international customers for...
A Race to the Top of Goodwood with LEGO Technic’s Record-Breaking Ultimate Car Concept
Last month, LEGO Technic unveiled the latest creation in its Ultimate Car Concept Series: the Koenigsegg Sadair’s Spear. Posing itself as one of the most powerful megacars from the Swedish brand, the project saw LEGO Technic translate its mechanical ingenuity into a 1:8 scale model as well as a life-size version that officially broke records as the fastest ever LEGO build. Following its debut at Koenigsegg’s headquarters in Ängelholm, Sweden, the two builds were showcased at Goodwood Festival of Speed. On opening day, Hypebeast met up with car journalist Callum Mullins of Callum’s Cars at the annual motorsport event to check out the display. Surrounded by the latest vehicles and technology from global car brands, Mullins finds out why the LEGO Technic Koenigsegg Sadair’s Spear is making wa...
Lock In Your Game Day Memories with the New SANDISK® Collection Built to Catch Moments that Matter
Global soccer culture is officially taking over the seasonal mood board. As fans and creators gear up for the biggest sporting event on the planet, tech and lifestyle are colliding in a major way. Sandisk has dropped the SANDISK® Official Licensed Product Collection for the FIFA World Cup 2026™, delivering high-performance storage wrapped in bold, tournament-inspired designs. Serving as official licensed products for the FIFA World Cup 2026™, this functional collection is built for streetwear-obsessed creators and futbol purists looking to preserve history-making moments. The full collection is available now with products starting at $41.99 USD MSRP and capacities ranging from 64GB up to 1TB,1 all beautifully detailed with vibrant FIFA World Cup 2026™ official artwork...
Ed Curtis on the Surprises That Lie Beneath His evian® Collaboration
London-based Ed Curtis is letting go of control of his art and allowing the materials to speak for themselves. Marking a turning point in his practice – which has led him to create large-scale installations, design a clothing line and collaborate with other well-known artists – the creative’s new-found approach is proving to uncover a new sense of discovery, which he’s now bringing to a special collaboration with evian®. The recent project, which celebrates 200 years of the brand, sees Curtis join British artists Hattie Stewart and Diana al-Shammari in designing limited-edition bottle bags. Paying homage to evian®’s longstanding connection to Wimbledon, he takes the one-of-a-kind opportunity to delve into the vibrant world of tennis iconography and push his latest process even further. “I ...
Let Claude Reveal Your Inner Racing Driver
Motorsport fans spend countless hours debating race strategy, braking points and what separates the fastest drivers from the rest of the grid. Now, thanks to a collaboration between Anthropic and Atlassian Williams F1 Team, they can put those theories to the test themselves.The Atlassian Williams F1 Team Fan Zone, presented by Kraken, is back on home soil, returning to Piccadilly Circus ahead of the 2026 British Grand Prix. Taking over the basement level beneath London's Piccadilly Lights, Anthropic’s "Pattern of Thought" experience invites visitors into a custom-built race simulator. Guests step into the driver's seat for a time attack challenge where every braking input, racing line and split-second decision becomes part of a much bigger story.At the heart of the experience is Anthropic'...
adidas Brought the World Cup to Hong Kong With “The Yard 2026” at Harbour City
To mark the 2026 FIFA World Cup, adidas Hong Kong turned the Ocean Terminal Deck at Harbour City into "The Yard 2026," a waterfront street culture playground that ran from June 12 to June 24. The activation served as the local anchor for adidas' global "Backyard Legends" brand film launch, translating the World Cup's energy into a community event where football, streetwear, music, and live sport came together on home turf.The Yard was built around a series of immersive zones designed for both spectacle and participation. Visitors entered through the Legendary Zone, a time tunnel lined with classic jerseys and World Cup memorabilia, before moving through to a street wall of global stars in their new national kits. Two standout installations defined the space: a four-meter-tall replica of th...
NBA and Japan’s NINJA BASKETBALL ARMY Reimagine a 16th-Century World Where Ninjas Settled Wars With Basketball
NINJA BASKETBALL ARMY, an NBA-sanctioned story brand directed by Japanese creative collective NINJA BASKETBALL ANONYMOUS, launched in May 2026, introducing a parallel-universe narrative in which ninja clans across a fractured 16th-century Japan pursue unification through basketball rather than bloodshed. Led by creator and director Takaya Mitsunaga, the project spans story, design, character, and fashion, building a self-contained world that draws equally from American basketball culture and Japanese historical identity.The world NINJA BASKETBALL ARMY constructs is specific in its internal logic. In this fictional timeline, the feudal lords of warring Japan agree to settle their territorial disputes through peaceful competition rather than continued warfare. The sport they land on is roote...
You Can Own a Piece of Ducati History With Collezione 100
Earlier this year, Ducati kicked off its 100th anniversary celebrations with the reveal of Superleggera V4 Centenario – its first road-legal bike to feature carbon-ceramic brake discs among other groundbreaking components. Keeping up the momentum, the brand now unveils its heritage-inspired Collezione 100. In a look back at Ducati’s century-long history, the range draws inspiration from its most iconic models to deliver ten unique liveries on ten different motorcycles – each coming in a limited run of 100 models. The graphics and color palettes of each livery are woven together with complementing hardware, an embroidered Ducati 100 logo on the seat and splashes of its dedicated “Bronzo Centenario” tone to create a well-rounded look worthy of the milestone.Within the ten-part drop, several ...
