Sales
SNIPES’ New PSG Partnership Is More Than Just a Logo on a Football Jersey
This season, sneaker and streetwear retailer SNIPES is getting in on the football action, announcing a new partnership with Paris Saint-Germain. As it marks its debut in football, the latest deal will see the brand join the major team for three years where it will act as the official culture and community partner. With its logo placed on the back of the Mens First Team’s jerseys, the partnership will be unveiled on the world’s stage during the closely watched Ligue One games this week. However, SNIPES has vouched that it intends to go beyond a pitch presence to encourage a wider positive change throughout its tenure. Intertwining a history of platforming creatives with PSG’s reach across the country, it plans to give back to fans through charity fundraisers and club-related events. Speakin...
Five Reasons Why You Should Listen to Kenshi Yonezu New Album ‘LOST CORNER’
Kenshi Yonezu’s LOST CORNER is an album you don’t want to miss. As a sonic and visual masterpiece, the album invites listeners to a kaleidoscopic and emotional world of depth. From unexpected collaborations, to a fusion of genres that defy convention, Yonezu crafts an experience that captivates the senses. The lyrics evoke both intensity and sensitivity, and the album includes a cultural relevance embedded throughout his work. LOST CORNER offers listeners a chance to connect on a deeper level. Here are five reasons this album is worth every listen.You can listen to LOST CORNER on both CD & streaming platforms now.1. Collaborations with LegendsA highlight of LOST CORNER is Kenshi Yonezu’s remarkable collaborations. This album features his contributions to FINAL FANTASY XVI, ULTRAMAN, C...
CUPRA Elevates the Sporty SUV Sector With New Terramar
Spanish automaker CUPRA has just unveiled the Terramar, its latest vehicle aimed to elevate the sporty SUV market in Europe.The premiere at the IMAX cinema in Barcelona mesmerized both live attendees and a global online audience with a captivating display that brought CUPRA’s world to life. The event, themed “There is no second,” drew inspiration from the America’s Cup sailing competition and culminated in the unveiling of the CUPRA Terramar. Adding to the spectacle was a film by renowned Spanish director J.A. Bayona, which highlighted the synergy between CUPRA’s philosophy and the America’s Cup. As CUPRA’s Brand Ambassador, Bayona emphasized that the film reflects his values—celebrating competitive sports, embracing self-improvement, evoking powerful emotions, and pushing boundaries—princ...
‘Afraid’ of AI: What Happens When Our Smart Devices Get Too Smart?
People's biggest fears about AI revolve around losing control over their lives. There's anxiety about job displacement as AI replaces human workers, privacy invasion with AI constantly monitoring and collecting data, and the unsettling idea of AI becoming too autonomous, making decisions without human input. On a personal level, there’s fear that AI could intrude on home life, affecting loved ones and eroding personal connections. The real question is, what happens if these fears are taken to the extreme?In Afraid, directed by Chris Weitz, the fears about AI are fully realized in a terrifying way. Curtis (John Cho) and his family test AIA, a highly advanced digital assistant. AIA quickly learns their routines, handling security, adjusting home settings, and even preparing meals, all while ...
Meet the 10 Global Artists Featuring in Jameson’s Debut Sound Distillery
Last month, Irish whiskey brand Jameson announced the launch of its Distilled Sounds program – a new multi-year initiative rooted in close-knit collaboration and music discovery. Having hosted the first Sound Distillery experience last week, it spotlights the ten artists selected to take part in the journey for its inaugural year. Alongside dedicated “Music Distiller” Anderson .Paak, a mix of musicians, singers, songwriters, and producers from across the globe feature in the debut collaborators cohort. With each talent bringing their local sounds and unique styles to the table, they’ve been paired up to exchange ideas and expand their musical repertoire. Through a week of workshops, open mics, and social gatherings, the artists were encouraged to exchange ideas and introduce new influences...
Gavi, The Vaccine Alliance Is Advocating For Global Equality With “The Starting Line” Campaign
Founded in 2000, Gavi’s mission is to provide equal access to life-saving vaccines globally.More than 20 million children still don’t have access to vaccines just because of where they’re born – and it is this inequity that it vouches to tackle. Having already helped immunize more than a billion children around the world against 20 infectious diseases, it has now set out a new plan to protect 500 million children between 2026 and 2030.With “The Starting Line” campaign, Gavi aims to raise awareness about global vaccine inequity today. It highlights that children around the world face unequal starts in life, in part due to unequal access to vaccines.The campaign enlists five world-class athletes who reflect on their journey to the starting line, what it takes to be a champion, and the import...
Build Your Summer Self-Care Routine with New LUSH x ‘Minecraft’ Collab
To celebrate Minecraft’s 15th anniversary, UK-based beauty brand LUSH has teamed up with the popular franchise to craft a summer collection that can be enjoyed physically, as well as digitally, in gaming content. Showcasing how the realms of beauty and Minecraft are not too dissimilar, the new range compiles 13 bathing products that, like the game, can be switched up and changed according to the user. With this personalized experience, the bath bombs, soaps, and shower jellies are designed to foam up and mimic the Overworld in a truly unique bathtime escape. A combination of LUSH’s most popular product and Minecraft’s defining element, the collection’s “bath bomb blocks” bring to life the gaming universe through an array of scents. Fans can choose from the earthy Grass Block, sweet-smellin...
W Hotels Gears Up to Take W PRESENTS Music Series on a World Tour
W Hotels' latest cultural initiative, W PRESENTS, is heading on a multi-destination tour this year. Having already hosted a series of successful live music events in the U.S. last summer, the upcoming global fixture will touch base in Europe and Dubai and will continue to use the hotel’s signature format where, for one night only, its lobbies, courtyards, and outdoor spaces become a stage for local DJs. Cementing itself in the world of music has been at the forefront of W Hotels’ mission over the past few years. Through its state-of-the-art recording studio “Sound Suites” and music label, it aims to merge the luxury hotel experience with the creative landscape outside its doors to celebrate music and become, what it regards itself as a discerning arbiter of new sounds. Now, as the brand pl...
Miller Genuine Draft and Beatport Are Coming Together to Champion Electronic Music Talent
Miller and Beatport have partnered on a new project that celebrates the best of global electronic music scenes and provides a platform to support the next generation of talent. With 77% of emerging talent lacking industry connections, according to Youth Music, the “Miller Mix” initiative aims to give aspiring DJs and producers the tools to develop their careers and a platform to share their music.For the initial stage of the initiative, Miller Mix has been on the hunt for up-and-coming talent, hosting a competition in several overlooked music scenes. While Hungary, Kazakhstan, and Turkey have already taken place, it looks towards Georgia, South Africa, and Australia later this year. Here, they invite budding creatives to submit their music online, of which six winners will be chosen for a ...
Jameson Announces First Music Distiller Program with Anderson .Paak
Irish whiskey brand Jameson is doubling down on its commitment to the creative scene as it launches a global music program titled Distilled Sounds. With the first installment headed by California-based artist and producer Anderson .Paak, the multi-year collaborative initiative will connect more than 20 musicians from different regions to collaborate, produce, and perform new sounds together. As part of the launch announcement made earlier today, Jameson premiered a new short film featuring the NxWorries artist as both himself and his alter ego DJ Pee .Wee. Directed by filmmaker Glenn Kitson, the comedy sketch sees the iconic 64 Sound Studio turn into a Jameson radio station where Anderson .Paak is found broadcasting the news. Explaining the stimulus behind his involvement, he says, “Some o...
Mitre’s New Campaign Is a Nostalgic Flashback of Sunday League Football
For the launch of its latest football range, Mitre enlists acclaimed British photographer Ewen Spencer for a new campaign that makes its core products the star player. The series of images and accompanying short film sees Spencer retreat to his signature nostalgia-induced storytelling as he hones in on the classic signifiers of grassroots football for the campaign. From waterlogged pitches to the forgotten balls discarded on a roof, a variety of shots play on the brand’s long association with the cultural side of UK football, evoking fond memories that almost every Sunday league player will be familiar with. Landing at the heart of the campaign, the new range is playfully positioned to showcase how Mitre has individually tailored the Training, Match and League footballs to fit the differen...
Through the Lens: Tayler Prince-Fraser
A picture is worth a thousand words -- an adage that rings especially true for London-based photographer and director Tayler Prince-Fraser whose ethos is cemented in telling meaningful stories through the art of image-making. From spotlighting underrepresented communities to documenting emerging creatives, or capturing the abstract beauty of the outdoors -- his work unpacks a variety of powerful themes that include socio-political commentary and exploration of individual identity.Despite only truly getting into photography in 2020 -- a year into the pandemic where “like most people, the time it gave us to slow down helped me realize what was important, and that was image making” -- he has since become one the city’s most exciting burgeoning photographers. His passion for storytelling, howe...
