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Sickamore and Oke Junior Reminisce on Their Mixtape Days in Bulleit’s Pioneer Project Campaign
Celebrating the latest visionaries breaking new ground across art, sustainability, food and technology, Bulleit Frontier Whiskey’s Pioneer Project spotlights changemakers shaping the frontier of culture. The Pioneer Project, in partnership with the record label and music distribution platform UnitedMasters, has provided over 100 hours of mentorship to emerging creators, this year spotlighting recording artist Oke Junior (Matthew Osivwemu). In Bulleit Frontier Whiskey's latest campaign, A&R executive Sickamore (aka Randall Jesse Medford) and UnitedMasters rap artist Oke Junior unpack their beginnings in the music industry and the learnings that informed their success. In the interview below, the mentor and mentee duo open up about parallel experiences that have defined their outlooks on...
Three of the World’s Most Coveted Hypercars Set to Stun Dubai in Historic RM Sotheby’s Auction
The most passionate car collectors and auto enthusiasts are expected to converge at one of the most highly-anticipated car events this year. RM Sotheby's, renowned for its dedication to global car culture, is hosting an inaugural auction in Dubai on March 9 that will include three of the most coveted rides in existence. Not only will the most dedicated collectors get to feast their eyes on the 2009 Mercedes-Benz SLR McLaren Stirling Moss, 2016 Koenigsegg Agera RSR and the 2023 Aston Martin Valkyrie Coupé, but they’ll also get to bid on these exquisite machines, and other lots, for a chance to take home a collectible of epic proportions.2009 Mercedes-Benz SLR McLaren Stirling Moss2016 Koenigsegg Agera RSR 2023 Aston Martin Valkyrie Coupé The 2009 Mercedes-Benz SLR McLaren Stirling Moss is i...
Artist SIRA and Manager Ebonie Ward Talk Purpose and Community in Bulleit’s Pioneer Project Campaign
Since 2022, Bulleit Frontier Whiskey’s Pioneer Project has celebrated innovators at the frontier of culture across art, sustainability, food and technology. The Pioneer Project, in partnership with the record label and music distribution platform UnitedMasters, has provided over 100 hours of mentorship to emerging creators. In Bulleit Frontier Whiskey's latest campaign, Ebonie Ward, one of the most influential names in artist management, joins forces with New York native and multidisciplinary artist SIRA to open up about the significance of community, mentorship, career opportunities and what it means to shape culture. In the interview below, Ward and UnitedMasters artist SIRA also share how they carved out new territory in the industry while leveraging collaboration to amplify their voice...
Essentials: Bam Adebayo
In the latest installment of Essentials, Hypebeast joins Miami Heat center Bam Adebayo in Miami, Florida, to talk about travel and lifestyle necessities that stay in rotation. Miami Heat fans know him as Bam Adebayo, but the jumbo-sized, Nigerian-American athlete was born Edrice Femi Adebayo in Newark, New Jersey, to a single-family home. After flipping a coffee table over while watching the Flintstones at the age of one, Bam Adebayo’s mother nicknamed her little bundle of joy after Bamm-Bamm Rubble, a mischievous and rambunctious toddler. At the age of seven, his mother moved the family from Newark to rural North Carolina, starting a new chapter in a single-wide trailer home. His impressive, albeit clumsy, strength evolved as he became a coordinated college basketball player for the Univ...
Essentials: Paolo Banchero
For the latest installment of Essentials, Hypebeast sat down with the first overall pick of the 2022 NBA Draft and current Orlando Magic power forward Paolo Banchero to talk travel must-haves and joining the Jordan Brand.Originally hailing from Seattle, Washington, the 21-year-old athlete comes from a rich sports legacy forged by his parents. His mother, Rhonda Banchero, played college basketball for the University of Washington and was inducted into the Husky Hall of Fame in 2004, later playing for the Sacramento Monarchs in the WNBA. Banchero also has a genuine love of football which he shares closely with his father. However, the Magic star followed his mother’s footsteps, honing his unmistakable court presence during his studies at Duke University. As last year’s Rookie of the Year in ...
Metro Boomin, Don Toliver, Ty Dolla $ign, Offset, and More Set To Headline BRED Abu Dhabi Presented by Hypebeast 2024
BRED Abu Dhabi presented by Hypebeast is returning for 2024. A celebration of all things neo-culture, the five-day festival brings music, fashion, art, food, culture, sports, and gaming to the forefront to celebrate the fusion of diverse subcultures within the region.Recently premiering the It’s Our Time documentary — fronted by talented creatives from the region — with a launch party that gave a sneak peek of what’s to come.Last year, the event boasted a carefully curated range of activities and programming offering a fully immersive festival. So expect to see regional and global fashion labels showcasing event exclusives and limited-edition drops, sports tournaments, and late-night rooftop parties, all while offering a unique experiential and cultural platform that enables regional creat...
Hypebeast Africa x Samsung Culture Scouts: “City of Art”
Fresh back from the New Year, the Hypebeast Africa Culture Scouts take to their local areas to capture the unique street art that brightens up their commute and brings character to their cities.Shot using Samsung’s S23 Ultra, the final brief spotlights murals, sculptures, and landmarks that keep their communities youthful and vibrant. From Johannesburg’s graffiti-clad Newton Bridge to iconic artist Esther Mahlangu’s mural gracing the front of the National Museum -- diverse artistic freedom defines the streets of South Africa.Check out the images from the Scouts’ brief below.Hypebeast: How prominent is art in your city?Day Marumo: In Johannesburg, art is a big part of our identity and brings our city to life with color and stories. It shows how imaginative we are. Our city’s art will always...
Zouk Nightclub Kicks Off the New Year With DJ Carlita
Kicking off the New Year in high spirits, Singapore’s Zouk nightclub hosted a night of surprises with electronic musician DJ Carlita. As a key tastemaker in House and EDM music, Zouk often introduces guests to up-and-coming talented artists.The Istanbul-based artist integrates a multicultural sound into her infectious music and her debut performance at Zouk kept the party going all night long. Classically trained and flexing her musical skills between multiple different instruments, including cello and guitar, Carlita is a multi-talented artist with a uniquely one-of-a-kind sound. From rock and roll to Turkish Psychedelia, no genre is off limits for the adventurous musician.Ahead of her performance to ring in the New Year, Carlita took on gigs at Cercle, Tomorrowland, Coachella, and more. ...
HYPEBEAST Presents Audemars Piguet’s Mini Music Series: Part 2
Music creation is an endless adventure; it is a path for artists to embark on to pursue their dreams and to demonstrate their courage to explore the unknown. After the last collaboration with Hong Kong independent artist Tyson Yoshi, Swiss watchmaker Audemars Piguet continued its Mini Music Series with Hypebeast through a second iteration. This time, they worked with the fast-rising ‘Prince of Alternative R&B’ from Taiwan — The Crane, to challenge himself and demonstrate the boundless potential of music production.The Crane’s career as a musician has been an adventurous journey full of changes and challenges. From being a member of an indie band, to behind-the-scenes producer and finally a singer, The Crane released his debut solo album "Talent,” which gained him fame and received mult...
Behind the HYPE: How Mercedes-Maybach Heralded a New Era of Luxury Automotive
In the latest episode of Behind the HYPE, the Mercedes-Maybach brand goes under the spotlight as Hypebeast uncovers how its generations of luxury cars came to be associated with the travels of high profile celebrities, creative icons, and even royalty. The design blueprint that comprises Mercedes-Maybach’s vehicles – particularly its archetypal S-Class – is established as a recognizable silhouette across the globe. With elongated lines and a typically vast grill, its distinctive aesthetic has been retained through its long line of nuanced iterations, all of which root back to its ostentatious W3 car invented by the proclaimed “King of Constructors” Wilhelm Maybach. Since 1921, Maybach has looked to the future of travel to drive innovation, leading to models that match technical brilliance ...
LG Conjures Optimism with Life’s Good Campaign Featuring Willow Smith, Cody Simpson, and Jenny Park
Life’s Good. While it might seem coincidental that this short and sweet phrase shares the same initials with LG Electronics, it vividly expresses the optimistic spirit of the LG brand. The phrase, which naturally comes to mind when thinking of LG, has been around for 25 years already. While much has changed in our lives during this time, the philosophy of embracing challenges with optimism encapsulated in Life’s Good remains as relevant as ever.It all began in 1998 in Australia, when LG was a relatively unknown brand in the market. To elevate LG from a newcomer to a premium brand and convey the bright and positive values of LG, the slogan Life’s Good was crafted. This slogan not only effectively communicated LG's brand direction in a simple and intuitive way, but also captivated people wor...
Artist Paula Cruz Collaborates With XPPen and Opens Up About the Joys of Outdoor Creation in Rio de Janeiro’s Vibrant Art Scene
XPPen is debuting its Magic Drawing Pad in January 2024. Coined “a magic studio on the go,” the XPPen Magic Drawing Pad is a professional drawing device innovated to meet the mobile and portable creative needs of modern artists. As digital art grows in popularity, XPPen’s state-of-the-art drawing tablet boasts portable functionality and an arsenal of customizable features that enable hobbyists and professional artists to create whenever and wherever inspiration sparks. In the realm of digital art, not all tablets are equal. The XPPen Magic Drawing Pad is the closest thing to drawing on physical paper, with the added convenience and portability of a smart tablet computer. It features a 12.2-inch display with anti-glare and anti-fingerprint coatings, delivering a satisfying visual and tactil...
