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BMW Discovers What “The Neue New” Means to Adwoa Aboah, Kit Connor and Alton Mason in Latest Campaign
As German car brand BMW kick-starts a new chapter of mobility, it reveals an inspiring campaign that underlines the importance of going against the grain and doing something new through the lens of its future-focused transformation.Titled “The Neue New”, the multi-channel campaign made its debut earlier this year alongside the unveiling of the brand’s fully electric Vision Neue Klasse vision car at IAA Mobility. Modeling end-to-end innovation, the revolutionary Vision car brings together digitization, electrification, and circularity which provides a template for a new fleet of fully electric cars. Through the overarching campaign, BMW highlights this circular approach further by showcasing how it puts people at the forefront of this design language, shining the light on its promise of "Fr...
HYPEBEAST Presents Audemars Piguet’s Mini Music Series: Part 1
In the world of creativity and artisanship, the search for breakthroughs remains to be the eternal driving force for artists. With a passion for fostering human talent and bringing people together, Swiss watchmaker Audemars Piguet has collaborated with Hypebeast to curate a Mini Music Series, and invited a number of emerging musicians to challenge themselves to transform their own music from one genre to another, to push boundaries and demonstrate the boundless potential of music production.The first featured artist of this mini-series, Tyson Yoshi, is a Hong Kong independent musician, one of the next generation’s groundbreakers in the local music realm. Tyson Yoshi gained popularity on YouTube with his single 'Christy.’ His main style of music composition is influenced by his experiences ...
Hypebeast Africa x Samsung Culture Scouts: “Object of Affinity”
After breaking down their “Fit of the Day” last month, the Hypebeast Africa Culture Scouts have now captured their “Object of Affinity” on Samsung's S23 Ultra.From modes of transport that have opened a world of possibilities to essential accessories, and even a kaleidoscope, the scouts search far and wide for objects that mean the most to them. As Thebo Hlatshwayo says, “I tried to search for an object that wasn’t rooted in material importance or social status.” Not only providing a medium of self-expression, this list of items showcases their versatility and how these objects are able to transcend personal possessions to encourage their professional life.Hypebeast: What did you pick as your object of affinity?Mikhalia Vera Martha Petersen: The object of my affinity is my childhood bicycle...
Sundance DXB Returns for Fourth Installment of Its Global Festival
Known for its high-powered music showcases, Sundance DXB is quickly becoming the Middle East’s go-to festival, boasting a genre-tailored line-up at each event. This month, Braga Conceptz is set to host the fourth edition of the music festival, focusing on the world of hip-hop. Commemorating the genre’s 50th anniversary, the upcoming festival sees a curation that encapsulates hip-hop’s contemporary landscape. Set to headline the event is 6ix9ine who will be joined on the bill by new-gen rappers NLE Choppa, Polo G and Kojo Funds with their setlists of chart-topping tracks. Aside from musical performances, Sundance DXB 2023 will integrate commissioned works by local artists and brands. From installations to interactive creative displays, these pieces are set out to illustrate the history of h...
Dennis Ranalter Discusses Skiing, Tackling Racial Prejudice, and His Heritage in an Exclusive Interview with Hypebeast
Dennis Ranalter’s journey to becoming one of the most renowned freeskiers didn’t come without its obstacles. Ahead of the launch of his documentary, Descendance in partnership with The North Face, Hypebeast sits down with the athlete to discuss his journey, how the process of telling his story was therapeutic, and his most recent trip to Ghana.A revered figure in winter sports, his ability to blend influences from a variety of extreme sports to create a unique skiing style is what garnered worldwide attention. “I was always super fascinated by skaters and tricks, and how they bring their own style,” he says. Participating in his first skiing lesson at just three years old ignited Ranalater’s passion for being in the mountains that surrounded his hometown of Stubaital, Austria. By his early...
Dennis Ranalter Discusses Skiing, Tackling Racial Prejudice, and His Heritage in an Exclusive Interview with Hypebeast
Dennis Ranalter’s journey to becoming one of the most renowned freeskiers didn’t come without its obstacles. Ahead of the launch of his documentary, Descendance in partnership with The North Face, Hypebeast sits down with the athlete to discuss his journey, how the process of telling his story was therapeutic, and his most recent trip to Ghana.A revered figure in winter sports, his ability to blend influences from a variety of extreme sports to create a unique skiing style is what garnered worldwide attention. “I was always super fascinated by skaters and tricks, and how they bring their own style,” he says. Participating in his first skiing lesson at just three years old ignited Ranalater’s passion for being in the mountains that surrounded his hometown of Stubaital, Austria. By his early...
Inside the Hidden World of RWB With Akira Nakai and eBay Motors
Akira Nakai is a legendary Japanese car designer and owner of famed Porsche tuner garage RAUH-Welt BEGRIFF (RWB). While he’s globally renowned for his iconic RWB wide-body kit modifications on classic Porsche models, he’s also respected in Japan’s car tuner scene, racing and drifting his custom Toyota AE86. Nakai’s signature design is his knack for lowered body profiles alongside super-sized arches and wheels. Throughout his career redesigning cars at body shops, Nakai developed a deep interest in classic Porsche 911 models.Just this August, Nakai traveled to Canada to work on a special Porsche 911 for a lucky customer – it was the first commissioned 997 project Nakai built outside of Japan. In addition to applying his signature wide-body RWB kit to the Porsche 911 (997.1), the car was ma...
Your Friendly Runners: Forging Togetherness With Every Stride
Running is a global sport that transcends country borders and language barriers. However, this doesn’t change the fact that many view running as an isolated activity. Your Friendly Runners (YFR), a collective that focuses on the togetherness and shared joy of running, is showing why this couldn't be further from the truth.Growing exponentially, they’re much more than your everyday run club, as co-founder Matt puts it, “We’re not a running crew, we’re a crew that runs.” Through community building, they’re forging an expansive, incredibly tight-knit crew that brings all levels of runners together. This unbidden passion is also putting the group in front of key team sponsorships. This year, with PUMA being the official sportswear partner of the Manchester Half Marathon, the brand has teamed u...
LIV Golf Miami Proves Team Golf Is the Way Forward
Although 2023 may have introduced some uncertainty, for the likes of Dustin Johnson, Brooks Koepka, Phil Mickelson and Greg Norman, the vision is as clear as ever. LIV Golf is going nowhere, and the 2023 season finale in Miami was confirmation of that belief.LIV Golf, the upstart golf tour consisting of 12 teams of four players, just capped off its second season. It was a year where eight events were expanded to 14, The CW signed on as the league’s first broadcast partner, Bryson DeChambeau shot a final round 58 to win at Greenbrier, and Brooks Koepka conquered the field at the PGA Championship.At the end of it though, 48 players descended on Miami, where four teams would eventually reach the Sunday finals. Those teams were the Crushers, RangeGoats, Torque, and defending champions 4Aces. A...
Porsche’s Legendary “Pink Pig” Design Dresses Special Edition Duotone Kite and Board
After a successful debut collaboration, Porsche and Duotone have joined forces again to design a new limited-edition kite and board set. The latest release centers around the Porsche 917/20 coupé, an iconic motorsport automotive that was designed to win Le Mans in 1971 with its wide body and rounded wheel cutouts. Besides its technical capabilities, the one-off model – designed in collaboration with French brand SERA – proved to be a statement in its striking appearance with an all-over pink livery that gave the racing car its nicknames: “Pink Pig” and “Big Berta.”Taking cues from the bold aesthetic of this model, the special-edition Duotone set is plunged in a soft pink hue with similar track lines and typography printed in red throughout. Carefully weaving in references of the past, the ...
Mark Leckey Uncovers the Dark Side of the Coast in His New Exhibition ‘In The Offing’
This month, award-winning visual artist Mark Leckey unveils his latest group exhibition at Turner Contemporary. As both an artist and editor, Leckey’s involvement sees him use the concept of a magazine editorial to choreograph the immersive experience. Alongside his newly commissioned video DAZZLEDDARK, the show comprises work from a line-up of artists and musicians who bring their own take on the seaside theme. Whilst some artists use the show to explore their existing ideas of Margate, others draw on memories of British seaside towns. For Leckey, the show was a chance to navigate his nostalgia-induced connection to the seaside. Having visited Blackpool regularly with his grandparents in his youth, he found the destination to be an escape from the gray city life of Birkenhead – a feeling ...
Le Club Lacoste Deauville Lights up the Sky
Lacoste Ladies Open De France took over Deauville, France for a showcase in fashion and the best in women's golf. The top players in the world came to compete, including Celine Boutier, Johanna Gustavsson and Meghan Maclaren. To celebrate the cherished tournament Lacoste hosted Le Club Lacoste Deauville, a celebration, fashion presentation and night-tournament with a group of stylish and creative players who are redefining the game today. Each player brought a unique approach and perspective to the sport, and the meeting of minds represented the intersection between fashion and golf that’s setting the standard for the next generation.The group of amateur players started their morning with a lesson at the driving range from legacy LPGA and European Tour golfers Patricia Meunier-Lebouc, Greg...
