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Futura and Michelob ULTRA Toast to the NBA Finals With Abstract Artwork Crafted From the Brand’s 2023 Limited-Edition Championship Bottles
The sun is out to play, and so is Michelob ULTRA. With the 2022-2023 NBA Finals underway, the beermaker is back with its celebratory NBA Champ Bottles. This year, the self-proclaimed MVP of joy is dropping a limited-edition bottle made in collaboration with artist Futura, an NYC native known for his unique approach to expressionist art. The legendary artist created an original artwork crafted from 60 Michelob ULTRA bottles, encapsulating the spirited energy and fandom surrounding the 22-23 NBA season. If you're unfamiliar with Futura’s work, you need only look to NYC’s 1970s subway graffiti and street art scene, a decade of Neo-Expressionism that defined a generation of artists and musicians, birthing luminaries Jean-Michel Basquiat and Kenny Scharf — both contemporary counterparts that mi...
Jaeger-LeCoultre Chimes Into New Forms of Music Experimentalism for ‘Made of Makers’ Installment
For Jaeger-LeCoultre’s latest installment of its all-encompassing Made of Makers series, the watchmaking Maison taps into the world of contemporary music compositions. Partnering with breakthrough artist TØKIO M¥ERS, the Swiss watchmaker discovers how classical forms continue to live on through the work of today’s music. Through a series of collaborations with artists, designers and craftsmen from various creative disciplines, Made of Makers uncovers a dialogue shared between horology and art. Similarly to the watchmakers of La Grande Maison, these artists and innovators build their legacy on the past as a creative foundation and a springboard for their trailblazing work. Having recently debuted its commissioned light installation with Guillaume Marmin, the programme showcases the spheres ...
Coke Studio™ and Jon Batiste Capture “Real Magic” With New Single “Be Who You Are”
Coca-Cola’s Coke Studio has teamed up with Grammy award-winning singer and songwriter Jon Batiste to release the new track “Be Who You Are (Real Magic).” Serving as a global musical platform, Coke Studio assembled a wide range of emerging artists from the United States, United Kingdom, Canada, India, South Africa and more to uphold Coca-Cola’s “Real Magic” ethos, a celebration of the magic within human connections and the uniqueness of individuals that make the world more colorful. The inaugural single features Jon Batiste alongside artists J.I.D, NewJeans, Camilo and Cat Burns for the first of nine original artist collision songs for the program’s new season.Penned by American singer-songwriter Jon Batiste, “Be Who You Are (Real Magic)” is presented as an anthem that champions the power o...
AMI and Magnum Photos Collaborate For Photographic Project Exploring the Concept of “FAMILY”
Having announced their collaboration last year, AMI teams up with international visual archive Magnum Photos for a traveling exhibition and book titled “FAMILY.” Exploring the concept of togetherness, family, and culture, the collaboration ushers a new venture for the luxury Parisian label as it taps the wider facets of art.Teaming up with 13 international visual artists from the agency, the traveling exhibition was premiered in Paris and Miami’s Art Basel in late 2022, and showcased in Shanghai last month. Hypebeast followed the founder and creative director of AMI Alexandre Mattiussi, Magnum Photos partnerships director, Nikandre Koukoulioti as well as five of the contributing artists behind-the-scenes as they geared up for the Paris, Miami and Shanghai stops of “FAMILY” to discuss the s...
Watch Amy Taylor of Amyl and The Sniffers Talk Life on the Road and Life Before Fame
Live in Levi’s is our new Hypebeast editorial series which celebrates the iconic Levi’s 501 jean. As the 501 celebrates 150 years this May, we ask top Australian artists across three diverse genres their ‘Greatest Story Ever Worn,’ where it has taken them — and where it’s heading next. For the latest edition of the series, we now put the focus on singer Amy Taylor of Amyl and the Sniffers to give us an inside look at what it’s like to be a touring musician.In the short video, one can appreciate the boundless enthusiasm Taylor carries as she bursts inside a homey Sydney art studio. The 27-year-old is all about good vibes and elevating the energy around her with her spirited attitude. Rebellious and magnetic, Taylor is reflective of how the world perceives Levi’s 501 jean – made for music an...
Segway Taps Hasbro for Limited Edition ‘Transformers’ Series That’s More Than Meets the Eye
Segway-Ninebot is recognized as the pioneer in micro-mobility transportation. The brand continues to push innovation in the market with the development of its state-of-the-art short-distance vehicles widely utilized for recreation and as alternatives to cars, bikes and public transport.Segway-Ninebot has partnered up with Hasbro for a Transformers-themed collection consisting of the Go-Kart Pros, GT2 Super Scooter and C8 Kickscooter that pays homage to franchise characters Optimus Prime, Bumblebee and Megatron.The Go-Kart Pros, which take on Optimus Prime and Bumblebee-inspired looks, are a fun staple in Segway’s lineup. The model, built with a chassis crafted from steel, can reach top speeds of 23 mph with the ability to drive 15.5 miles per every charge. Race car designed front tires als...
Amy Taylor on How to Stay Grounded While You’re Taking Off
Welcome to Live in Levi’s, a new Hypebeast editorial series created in celebration of the iconic Levi’s 501 jean. As the 501 celebrates 150 years this May, we ask top Australian artists across three diverse genres their ‘Greatest Story Ever Worn,' where it has taken them — and where it’s heading to next.Every room has an energy that defines the mood of everybody within it. Few people have the intangible ability to completely change that energy simply by entering. Amy Taylor, a former Levi’s Music Project Winner, has that in spades. When she walks in, the atmosphere goes through the roof.This quality, friends and family will tell you, is not a PR-workshopped affectation. She’s always had it. The difference between her and so many like her is that it didn’t dissipate when her band struck it ...
Mo’Ju’s Story Is One of Resilience, Persistence and Drive
Welcome to Live in Levi’s, a new Hypebeast editorial series created in celebration of the iconic Levi’s 501 Jean. As the 501 celebrates 150 years on 20th May this year, we ask top Australian artists across three diverse genres to share their Greatest Story Ever Worn, where it has taken them so far — and where they’re heading to next.“My story is a story of resilience, tenacity, persistence and drive,” says Mojo Ruiz de Luzuriaga, known musically as Mo'Ju, a Melbourne-based singer and a former Levi’s Music Project Winner’ who made waves in the industry with their 2018 album Native Tongue and title track.Their professional career took off when Mo'Ju started fronting a band called Mojo Juju & The Snake Oil Merchants between 2006 and 2010. They went solo in 2012. Growing up in regional New...
HOKA Commits to Funding Plan For Two London-Based Grassroots Running Clubs
HOKA is changing the way brands connect with grassroots communities. Ahead of their inaugural sponsorship of the Hackney Half Marathon, Hypebeast teamed up with the sportswear label to tap two London-based running clubs that are making a change -- committing to funding growth within the community.Having covered East London’s Queer Running Club, this episode visits Run With Purpose -- a running club that’s formed around men’s mental health. Whether it’s being in the outdoors or keeping your body moving, there’s no denying that running has benefits on both physical and mental well-being. Launched in 2019, its first-ever run attracted 30 attendees at Alexandra Palace, and co-founder Joel knew he had created something special. “One morning after a run, I get this idea to start a community of r...
Maserati’s Eclectic GranTurismo Installations Set New Precedents at Milan Design Week
In the week where new ideas surrounding design, construction and technology are debuted on the world stage, Maserati unveils its latest GranTurismo grand tourer innovations. The jewel in the brand’s automotive crown arrives at Milan’s Design Week festivities in the form of two one-offs and one special edition – including Maserati’s first all-electric ‘Folgore’ powered versions.Honoring the GranTurismo’s decade-long evolution that has constantly encompassed its essential design pillars, each of the three original cars showcase a sophisticated combination of refined beauty with a forward-thinking technical anatomy. At the forefront of the masterpiece offering, Maserati issues the exclusive 300-piece GranTurismo Launch Edition PrimaSerie 75th Anniversary. Alongside a new 100% electric Folgore...
HOKA Are Changing The Way London’s Run Clubs Can Support Their Local Communities
Wanting to spotlight the grassroots collectives making a change in their respective communities, Hypebeast teams up with HOKA ahead of their debut sponsorship of the Hackney Half Marathon. Supporting two running clubs that have started from the ground up with a mission to promote inclusivity, the brand has committed to allocating funding to grow their community-led initiatives.Despite being one of the most accessible sports, running can also be one of the most daunting to take part in. Whether it’s finding time around a busy schedule or even acknowledging the dangers of running alone at night time, it’s this apprehension that prevents people from experiencing the physical and mental benefits of the sport. Through the power of collectiveness, these local running clubs have been formed to br...
CUPRA Explores the Realms of Automotive Creation at Berlin “Exponential Impulse” Event
For Spanish car brand CUPRA, new innovations in craftsmanship land at the heart of its ethos, leading to a wide range of releases. Ahead of Formula E weekend in Berlin, the brand brings its latest creations into one experiential space, giving fans a rare chance to get hands-on with new-age CUPRA. The brand constructed a festival-like arena where guests were truly immersed in its automotive journey through installations, test drives and expert talks. At the forefront of the futuristic showcase was CUPRA’s new “MetaHype” attraction that indicated its virtually-led community focus. Hosted within the rapidly advancing metaverse, the brand’s “open and collaborative” “MetaHype” platform invites brands, start-ups and any other creator to connect with users on its digital island. Through a unique ...
