Sales
Jarreau Vandal Joins the CUPRA Tribe as New Brand Ambassador
Last month, CUPRA in The Netherlands named Dutch artist Jarreau Vandal as its latest brand ambassador, seeing it tap into the music scene for the first time.The announcement came as the brand unveiled a new campaign exploring the DJ and producer’s music journey – one that led to international collaborations with Primavera and Boiler Room. Drawing a parallel between CUPRA’s “leading” and “progressive” values and Vandal’s energetic yet passion-filled lifestyle, the feature video outlines how this newly appointed ambassadorship aims to speak to a new generation by going beyond the industry standard. Speaking of the new partnership the artist says, “CUPRA understands my urge to do things differently. I think we can inspire many people together. I also appreciate how CUPRA looks beyond just the...
Manni Ovola Encounters New Sporting Possibilities In His Everyday Running Routes
To hold the empowering role of Nike Running Coach isn't as easy of a task as it may seem. From hosting regular running meets to sharing advice on staying in top-form, it takes a unique dedication to the sport as well as a connection to the communities that occupy it. For several years, London-born physiotherapist Manni Ovola has done just that – training gregariously with a diverse range of runners while constantly searching for new ways to inspire newcomers.In order to bring this enriched knowledge to the groups he coaches, Ovola turns to his experiences to explore and harness the cultural reference points that surround him. Presenting a gateway into new perspectives of mind and body, he aims to introduce music, style, and even food into the traditionally staid running landscape. As the c...
EA SPORTS ‘FIFA 23’ Invites Players To Join UEFA Champions League Elite with Exclusive FUT 23 Kit
As part of its ongoing partnership with EA SPORTS, the UEFA Champions League is set to launch a new kit for players to wear in FIFA 23. Tapping into the history of Europe’s premier club competition, the “UCL Elite” kit takes on a premium look, drawing inspiration from the most famous nights in the competition's history. In the set, the vibrant shirt collages diagonal stripes with a fluorescent magenta trim and is paired with navy blue shorts. Adding a finishing touch, these pieces are punctuated with iridescent silver components, paying homage to the lauded UEFA Champions League trophy. Registration for the new kit drops for a week from April 3 – 9, just as this season’s Champions League reaches the quarter-finals stage. Players will need to head online to register with only a limited numb...
Tequila Don Julio Celebrates 42 Day With 1942 Crew DJ Collective
Tequila Don Julio 1942 began as a celebration of Don Julio Gonzalez’s 60th anniversary of tequila making and persists as a go-to luxury celebration staple for occasions worth commemorating. To ring in 42 Day on April 2nd (4/2) Tequila Don Julio is honoring the #1942Crew, a collective of world-renowned DJs that bring the energy no matter the destination.Tequila Don Julio 1942 has become the icon of the nightlife scene and to continue this legacy, in 2017, Tequila Don Julio 1942 brought together a collective of celebrity DJ ambassadors. The community currently consists of 11 DJs who dominate the realm from Los Angeles to New York City and beyond.The #1942Crew roster boasts talent from across the country with a range of stylistic influences. DJ M.O.S. and DJ Spade are prominent figures in the...
Allow Your Passions to Take Flight with the Samsung Galaxy S23 Series
Samsung products urge users to push their imagination to its boundaries and reach their fullest potential. Each of the innovative company’s products are designed with the future in mind, implementing features that transform everyday experiences delivered through technology. Marking a brand new era within Samsung Galaxy’s premium smartphone lineage, Samsung has recently introduced the release of the Galaxy S23 Ultra.The Galaxy S23 Ultra allows users to take their passions further with an advanced camera, unrivaled gaming performance, and a more eco-conscious design. “The value of impactful technology is measured, not just by what it enables for people today, but also by how it contributes to a better future”, said Ronnie Ng, Head of Mobile Experience, Samsung Electronics Singapore.The Galax...
Porsche Thailand Reveals Special Edition 911 Carrera GTS on Its 30th Anniversary
Porsche Thailand is celebrating its 30th anniversary milestone in style. Working with Porsche’s in-house “dream division” — Porsche Exclusive Manufaktur — Porsche Thailand recently unveiled a special edition 911 Carrera GTS honoring Thailand and its rich, colorful culture.The bespoke Porsche 911 Carrera GTS 30 Years Porsche Thailand Edition marries the German carmaker’s precision engineering with Thailand’s local heritage. The country’s vibrant culture is emphasized by the use of different colors — each day of the week relates to a particular hue: Monday (Yellow), Tuesday (Pink), Wednesday (Green), Thursday (Orange), Friday (Blue), Saturday (Purple) and Sunday (Red). In Thailand, the day of the week a person is born relates to a specific color; in turn, this colour becomes the individual’s...
Arts in Hong Kong Brings Eight Artists Together for Multidisciplinary Collabs to See the City Through Their Eyes
There are an abundance of sights and sounds to experience in Hong Kong, from the city’s rich food scene to excursions of the local scenery. But one of the major assets of Hong Kong is its thriving artistic and cultural landscape. To show off this creative community, the Hong Kong Tourism Board debuts the “Art in HK café” group exhibition at Art Central. For this project, a coffee shop has been transformed into an immersive gallery with new artworks on display from March 22 to 25, 2023.As a part of Arts in Hong Kong 2023, the board collaborated with eight different artists from all over the world — connecting them through their craft while also showing the world different interpretations of Hong Kong through an array of visual techniques, including street art and crafts. Each artist takes o...
Photographer Amanda Adász and Stylist Juliana Santos’ “Smells Like Teen Spirit” Editorial Is an Intimate Look at Brazilian Youth Culture
Amanda Adász is a Brazilian photographer and creative director known for utilizing portrait photography to document visceral stories in her wide range of work. Adász has been tapped by brands like Nike, Lacoste, ASICS and more for her signature style of portraiture. “Smells Like Teen Spirit” is Adász and stylist Juliana Santos' latest project which takes an intimate look at youth culture in Brazil. The collection of images portray how young Brazilians express themselves through fashion, partying and being carefree and comfortable in their own energetic environment.“Smells Like Teen Spirit” presents an intimate glimpse inside the varying aspects of youth culture – love, drugs, romance and friendship. The new series is a nod to Adász’s past work "Subcultural Youth," a series of portraits dis...
The Formula: Marcus Smart Embodies ‘Always Get Up’ Spirit With His Triumphant Return This Season
At the start of the NBA season, Hypebeast caught up with Boston Celtics’ point guard and Tres Generaciones tequila brand ambassador, Marcus Smart, as part of "The Formula" series. The three-part series explored Smart’s formula: perseverance, creativity and purpose – and how he has channeled these ingredients throughout his life to overcome obstacles. One obstacle in particular stands out, like the return to the court that Smart and the Celtics were facing back in 2022 as they sought to pick themselves back up following a crushing loss to the Golden State Warriors in Game 6 of The NBA Finals. It was the type of loss that can derail players and franchises alike. Working with Smart on "The Formula" series campaign, it was clear that wouldn’t be the case for the Celtics this year.Smart, who is...
MLS Fuels Excitement for 2023 Season With New Brand Campaign and 3D Activation
Major League Soccer kicks off its 2023 regular season tomorrow, featuring a full suite of Saturday games starting at 4:30pm EST with Nashville SC vs. NYCFC.Gearing up for the season ahead, MLS unveiled the all-new 2023 Club kits last week, with each showcasing their own unique Club story, now available on MLS's Official Store. Earlier in the month, the brand launched its "Our Soccer, Our Way" campaign, which aims to capture the magnetic energy of in-stadium MLS matches by spotlighting the league's charismatic fandom culture. MLS also has splashy activations in store for fans, most recently debuting a 3D billboard in Times Square, the first-ever for a major North American sports league. Former New York Red Bulls Bradley Wright-Phillips, MLS star Diego Valeri and MLS Host Kaylyn Kyle made on...
The INSTAX MINI EVO™ Hybrid Camera Captures Special Moments and Places in a New Light
INSTAX instant products allow creatives to capture experiences spent with loved ones or friends. Still, the magic of the INSTAX instant cameras, Smartphone printers, and accessories truly lie in the creativity and spontaneity that the brand itself inspires. Along with allowing individuals to capture a moment or a special place in time, INSTAX products also allow people to connect.To highlight the INSTAX MINI EVO™ hybrid camera (which boasts both instant and digital technologies) and its dynamic photo and lens effects, the INSTAX brand team turned to Brandon “Jinx” Jenkins, a Brooklyn-based, multimedia creative who channels his energy through multiple mediums — as a journalist, podcast, and television host, photographer, and DJ. Jenkins is originally from New Jersey but often travele...
Major League Soccer x adidas Release Newest Kits for 2023 Season
For its grand return, Major League Soccer and adidas have unveiled a new arsenal of Club kits dedicated to the Eastern and Western Conferences ahead of the 2023 inaugural season. For those of you looking to rep your favorite city, the below roundup spotlights reigning Clubs that’ll surely make a splash this season, including the Seattle Sounders FC, Nashville SC, the New York Red Bulls, LAFC, LA Galaxy, St. Louis CITY SC, Minnesota United FC, Inter Miami CF, Charlotte FC, the Colorado Rapids and the Philadelphia Union. Fret not, however, the new Club jerseys span the likes of Dallas, Kansas City, to Orlando, so players and sports fans alike can flaunt their Club pride from the stadium benches to the city streets.With news of LA Galaxy hosting intercity rival LAFC at the Rose Bowl Stadium o...
