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Allow Your Passions to Take Flight with the Samsung Galaxy S23 Series
Samsung products urge users to push their imagination to its boundaries and reach their fullest potential. Each of the innovative company’s products are designed with the future in mind, implementing features that transform everyday experiences delivered through technology. Marking a brand new era within Samsung Galaxy’s premium smartphone lineage, Samsung has recently introduced the release of the Galaxy S23 Ultra.The Galaxy S23 Ultra allows users to take their passions further with an advanced camera, unrivaled gaming performance, and a more eco-conscious design. “The value of impactful technology is measured, not just by what it enables for people today, but also by how it contributes to a better future”, said Ronnie Ng, Head of Mobile Experience, Samsung Electronics Singapore.The Galax...
Porsche Thailand Reveals Special Edition 911 Carrera GTS on Its 30th Anniversary
Porsche Thailand is celebrating its 30th anniversary milestone in style. Working with Porsche’s in-house “dream division” — Porsche Exclusive Manufaktur — Porsche Thailand recently unveiled a special edition 911 Carrera GTS honoring Thailand and its rich, colorful culture.The bespoke Porsche 911 Carrera GTS 30 Years Porsche Thailand Edition marries the German carmaker’s precision engineering with Thailand’s local heritage. The country’s vibrant culture is emphasized by the use of different colors — each day of the week relates to a particular hue: Monday (Yellow), Tuesday (Pink), Wednesday (Green), Thursday (Orange), Friday (Blue), Saturday (Purple) and Sunday (Red). In Thailand, the day of the week a person is born relates to a specific color; in turn, this colour becomes the individual’s...
Arts in Hong Kong Brings Eight Artists Together for Multidisciplinary Collabs to See the City Through Their Eyes
There are an abundance of sights and sounds to experience in Hong Kong, from the city’s rich food scene to excursions of the local scenery. But one of the major assets of Hong Kong is its thriving artistic and cultural landscape. To show off this creative community, the Hong Kong Tourism Board debuts the “Art in HK café” group exhibition at Art Central. For this project, a coffee shop has been transformed into an immersive gallery with new artworks on display from March 22 to 25, 2023.As a part of Arts in Hong Kong 2023, the board collaborated with eight different artists from all over the world — connecting them through their craft while also showing the world different interpretations of Hong Kong through an array of visual techniques, including street art and crafts. Each artist takes o...
Photographer Amanda Adász and Stylist Juliana Santos’ “Smells Like Teen Spirit” Editorial Is an Intimate Look at Brazilian Youth Culture
Amanda Adász is a Brazilian photographer and creative director known for utilizing portrait photography to document visceral stories in her wide range of work. Adász has been tapped by brands like Nike, Lacoste, ASICS and more for her signature style of portraiture. “Smells Like Teen Spirit” is Adász and stylist Juliana Santos' latest project which takes an intimate look at youth culture in Brazil. The collection of images portray how young Brazilians express themselves through fashion, partying and being carefree and comfortable in their own energetic environment.“Smells Like Teen Spirit” presents an intimate glimpse inside the varying aspects of youth culture – love, drugs, romance and friendship. The new series is a nod to Adász’s past work "Subcultural Youth," a series of portraits dis...
The Formula: Marcus Smart Embodies ‘Always Get Up’ Spirit With His Triumphant Return This Season
At the start of the NBA season, Hypebeast caught up with Boston Celtics’ point guard and Tres Generaciones tequila brand ambassador, Marcus Smart, as part of "The Formula" series. The three-part series explored Smart’s formula: perseverance, creativity and purpose – and how he has channeled these ingredients throughout his life to overcome obstacles. One obstacle in particular stands out, like the return to the court that Smart and the Celtics were facing back in 2022 as they sought to pick themselves back up following a crushing loss to the Golden State Warriors in Game 6 of The NBA Finals. It was the type of loss that can derail players and franchises alike. Working with Smart on "The Formula" series campaign, it was clear that wouldn’t be the case for the Celtics this year.Smart, who is...
MLS Fuels Excitement for 2023 Season With New Brand Campaign and 3D Activation
Major League Soccer kicks off its 2023 regular season tomorrow, featuring a full suite of Saturday games starting at 4:30pm EST with Nashville SC vs. NYCFC.Gearing up for the season ahead, MLS unveiled the all-new 2023 Club kits last week, with each showcasing their own unique Club story, now available on MLS's Official Store. Earlier in the month, the brand launched its "Our Soccer, Our Way" campaign, which aims to capture the magnetic energy of in-stadium MLS matches by spotlighting the league's charismatic fandom culture. MLS also has splashy activations in store for fans, most recently debuting a 3D billboard in Times Square, the first-ever for a major North American sports league. Former New York Red Bulls Bradley Wright-Phillips, MLS star Diego Valeri and MLS Host Kaylyn Kyle made on...
The INSTAX MINI EVO™ Hybrid Camera Captures Special Moments and Places in a New Light
INSTAX instant products allow creatives to capture experiences spent with loved ones or friends. Still, the magic of the INSTAX instant cameras, Smartphone printers, and accessories truly lie in the creativity and spontaneity that the brand itself inspires. Along with allowing individuals to capture a moment or a special place in time, INSTAX products also allow people to connect.To highlight the INSTAX MINI EVO™ hybrid camera (which boasts both instant and digital technologies) and its dynamic photo and lens effects, the INSTAX brand team turned to Brandon “Jinx” Jenkins, a Brooklyn-based, multimedia creative who channels his energy through multiple mediums — as a journalist, podcast, and television host, photographer, and DJ. Jenkins is originally from New Jersey but often travele...
Major League Soccer x adidas Release Newest Kits for 2023 Season
For its grand return, Major League Soccer and adidas have unveiled a new arsenal of Club kits dedicated to the Eastern and Western Conferences ahead of the 2023 inaugural season. For those of you looking to rep your favorite city, the below roundup spotlights reigning Clubs that’ll surely make a splash this season, including the Seattle Sounders FC, Nashville SC, the New York Red Bulls, LAFC, LA Galaxy, St. Louis CITY SC, Minnesota United FC, Inter Miami CF, Charlotte FC, the Colorado Rapids and the Philadelphia Union. Fret not, however, the new Club jerseys span the likes of Dallas, Kansas City, to Orlando, so players and sports fans alike can flaunt their Club pride from the stadium benches to the city streets.With news of LA Galaxy hosting intercity rival LAFC at the Rose Bowl Stadium o...
Tattoo Artist Dr. Woo Reveals the ‘Silent Dancer,’ a Customized LiveWire ONE Electric Motorcycle
LiveWire recently partnered with bike builder Mikey Ojeda, founder of Bleach Design Werks, to customize a LiveWire ONE for tattoo artist Brian Woo, a.k.a. Dr. Woo. "Silent Dancer" is the first of a series of customized bikes featured in CURRENT, a LiveWire Design Co-Op presently housed at Race Service in LA. As a part of this series, the duo also created a conceptual moto-themed capsule inspired by vintage Japanese workwear. Since getting back into riding, the LiveWire ONE offered a fitting canvas for Dr. Woo, having already stepped into the world of EV with his Porsche Taycan. Back in the day, the in-demand tattooist remodeled choppers and worked on custom-built bikes. The release of the LiveWire ONE encouraged him to explore what electric motorcycles have to offer. “I think there is a co...
Spotify Joins Cottonfest to Celebrate South Africa’s Prominent Hip-Hop Culture
For the second year running, Spotify partners with South Africa’s Cottonfest to highlight the country’s homegrown hip-hop culture as well as support the local artists that are putting a unique spin on the genre.Through a new installation placed at the festival and on billboards across the country, the music streaming service presented its new visual campaign “In Black & White: Wall of Legends”. Created in collaboration with multi-media agency The Kinetic, industry expert Bradley Williams, and Returning Home to Create founder Mpumelelo Mfula, the 10 minute video carefully explores the long-standing history of hip-hop in South Africa. Using impactful monochromatic visuals, it showcases an extensive library of the genre’s artists and DJs. The campaign aims to educate those passing by on the p...
Inside the Creative World of Warchieff and Chndy
When you think of the Middle East's burgeoning arts scene, two multi-faceted creatives are spearheading its rise: Chndy and Warchieff. Co-founding Badiya Studio and Jazzy Spa Sounds, their work has been dominating the region, leading to their MDLBEAST Records collaboration. For this episode of HYPEBEAST Diaries, we follow the duo as they take us through their creative process leading up to Soundstorm, Saudi Arabia’s premiere music festival.Gaining traction on social media with his quick, amateur drawings of celebrities in real time, Saudi-born Mohammed Al Hamdan also known as Warchieff, creates from experience. “I’ve always struggled to express myself, my ideas and emotions,” he says, so using a variety of art forms helps to convey his message. Based in a region that possesses a rich cultu...
New Balance’s “Runlock” Rewards Hits the Streets in a Motivational Campaign
Introduced last month, New Balance’s “Runlock” campaign aimed to support its community of runners in staying dedicated to the sport in 2023.Prompting runners to complete 30 km in 30 days, the “Runlock” challenge was initiated to combat the common tendencies of slowing down activity in the cooler season. It also aims to invite new runners to take part in the sport, promoting its easy accessibility and instant benefits within its launch campaign.Over January, regular runners and new participants undertook the challenge, tracking their progress on the popular running app Strava. Taking a look into these daily adventures, Hypebeast followed Michelle Dzumbunu, Emma Oudiou and Anna-Luisa Ruther in a three-part monologue. Along the way, the avid runners reflect on what the sport means to them and...
