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New Balance’s “Runlock” Rewards Hits the Streets in a Motivational Campaign
Introduced last month, New Balance’s “Runlock” campaign aimed to support its community of runners in staying dedicated to the sport in 2023. Prompting runners to complete 30 km in 30 days, the “Runlock” challenge was initiated to combat the common tendencies of slowing down activity in the cooler season. It also aims to invite new runners to take part in the sport, promoting its easy accessibility and instant benefits within its launch campaign. Over January, regular runners and new participants undertook the challenge, tracking their progress on the popular running app Strava. Taking a look into these daily adventures, Hypebeast followed Michelle Dzumbunu, Emma Oudiou and Anna-Luisa Ruther in a three-part monologue. Along the way, the avid runners reflect on what the sport means to them a...
Sean Wotherspoon and Greg Yüna Tease Custom Wedding Bands Inspired by Kenya Barris’ Netflix Film ‘You People’
Kenya Barris, the creator of ABC’s hit series black-ish, makes his feature film directorial debut with You People, officially now streaming on Netflix. The buzzy comedy explores the trials of navigating a cross-cultural relationship in the 21st century and features a star-studded cast led by Jonah Hill, Lauren London, Eddie Murphy, Julia Louis-Dreyfus, David Duchovny, Nia Long and more. At its core, You People is a modern love story that unpacks the intricacies of blending families in an age of social polarization.When hip-hop lover and sneakerhead Ezra Cohen (Hill) mistakes Amira Mohammed (London) as his rideshare driver, the two eventually hit it off over a mutual love for the iconic SW Nike Air Max 1/97 and soon begin building a relationship toward marriage. Their respective families — ...
Wu-Tang Clan, Nas, Little Simz and The Prodigy Amongst World-Renowned Parklife Line-Up
Manchester’s celebrated Parklife Festival announces its full 2023 line-up, slating seven acclaimed headline artists across the two-day event. Returning to its Heaton Park stomping ground, the latest installment will expand from eight stages – including the famous Valley, Hangar and Main stages – to a total of 10 kitted out spaces. The new additions amplify Parklife’s prodigious status as the UK’s largest metropolitan festival, set to welcome more attendees than ever before. Across the stages, a number of household names in hip-hop, rap and indie rock will join its signature offering of electronic DJs. On the staggering headline bill, Parklife taps Manchester’s very-own Aitch in a UK festival exclusive, as well as The Prodigy who gear up for their first performance since 2018. In an homage ...
How to Drift With Arisa Mizuhara and the Toyota GR86
For the latest installation of Hypebeast’s How To series, we’ve tapped Arisa Mizuhara, a professional rally car and drift driver from Japan. In this presentation, she breaks down some simple steps on how to drift utilizing the Toyota GR86. View this post on InstagramA post shared by HYPEBEAST (@hypebeast) While already a global star in the sport, Mizuhara continues to make her presence known through her social media accounts like Instagram and her very own YouTube channel TokyoDriftGirl-Arisa-, where she showcases her life and role in the world of drifting and rally car racing. In some episodes, she’s seen building out cars, profiling car parts and of course, getting behind the wheel for some viral worthy drifting clips. Some of today’s most popular automotive platforms like Hoonigan, GT C...
WhatsApp Partners with Tems to Explore the Power of Self-Expression
Expanding the possibilities of daily messaging, WhatsApp announces the integration of new customizable Avatars. To celebrate the launch, the app places a spotlight on its creative community in the “Say More with Avatars” global campaign, discovering how new forms of communication can aid expression. Grammy and Oscar nominated singer-songwriter Tems leads the campaign with her own journey in connectivity. Exploring new ways to forge stronger and more authentic connections with WhatsApp Avatars, the partnership between WhatsApp and Tems aims to showcase its creation, connection and community. Hypebeast spoke to the artist on the role of the platform in her career, “WhatsApp allows me to stay connected to all of my communities. I am constantly sending voice memos and capturing ideas so it is ...
Garage Visits: Get Familiar With Race Service’s Hispanic Content Creators and the New Toyota GR Corolla
Hypebeast’s latest Garage Visits series puts the spotlight on car culture hub Race Service, some of its Hispanic content creators, and the new Toyota GR Corolla.Race Service is an LA-based creative agency that has revolutionized the way car content is produced for social media and other digital platforms. Through its signature action cinematography, viral-worthy concepts and glossy documentary style cuts, RS has ushered in more dynamic ways of filming, photographing and telling stories of the cars, people and brands that make up car culture globally. Additionally, Toyota, a brand continually profiled by Race Service and a name that’s been synonymous with street car culture, brings its new GR Corolla to RS for a quick spin and closer look.What makes Race Service naturally run its course are...
Dr. Dre Selling Catalog To Universal Music For $200 Million Dollars
HipHopWired Featured Video Source: Robin L Marshall / Getty Dr. Dre is officially cashing out. He is reportedly selling his catalog to Universal Music to the tune of $200 million dollars. As spotted on Variety Magazine the Rap legend has striking a deal where he will give up a portion of his musical assets to Universal Music Group and Shamrock Holdings. According to the report the compositions in question include his solo albums, the royalties from his work as a member of N.W.A. and royalties he earns from his acclaimed production discography. According to Billboard Magazine, who first broke the story, Shamrock Holdings will be acquiring an estimated 75% to 90% of the content while Universal Music Group will own the remaining assets. In terms of the splits UMG is rumored to be getting...
New Balance Advocates for the Rewards of Running With “Runlock” Campaign
This winter, New Balance launches its latest campaign titled “Runlock” encouraging runners to face the cold weather and “run to unlock” rewards. From the Fresh Foam and FuelCell sneaker technologies to innovative apparel, the sportswear brand has a heritage deep-rooted within the running community. It’s a well-known fact that during the winter months runners tend to drop off their game and it’s exactly at this time of year when the benefits of running are needed the most. To reignite their motivation, New Balance is challenging avid runners of all abilities to run 30 km in 30 days, building a routine that it hopes will foster a lifelong habit as well as help athletes reach their goals for the new year and beyond. 1 of 3 New Balance 2 of 3 New Balance 3 of 3 New Balance With benefits that i...
Facebook Gaming Puts Streamer MissesMae and Pro Skater Robert Neal to the Trick Shot Challenge
Robert Neal – Pro Skateboarder So what role does gaming play in your life? Gaming plays a big role in my life; growing up as a kid I’ve always gamed. It was a thing we all did. We even put little wagers up in Mario Kart. How does Tony Hawk’s Pro skater compare to real-life skating? All the tricks you’re doing in the game are real-life tricks but it’s a little bit fake in a sense because it’s a video game. It’s definitely realistic in a way as well though. Do you remember your first time playing Tony Hawk’s Pro Skater? I was in 5th or 6th grade. What are your favorite memories of playing Tony Hawk’s Pro Skater? One of my favorite memories was playing with my cousin and I remember we got into it. We started arguing and we fought. That was a good memory. How do you think Tony Hawk’s Pro Skate...
JD Sports Dedicates Holiday Season to Championing Emerging Music Talent
Earlier this month, JD Sports teamed up with record label 777 Records to offer aspiring Dutch and Flemish artists the chance to release their own single and music video. The youth-focused talent search came as part of the sportswear retailer’s expansion across the Netherlands as it aims to bring its ongoing commitment to championing the rising stars of tomorrow to the region. Kicking off the hunt, JD and 777 invited artists to send in videos of themselves singing their own tracks on TikTok. A selection of acts were then invited to the JD stores to perform duets with Philly Moré, Delany and other recently-signed artists on the record label. Seven finalists made their way to a live show in the heart of Amsterdam, where Spijkenisse-based rapper B3LLY was crowned champion. As well as having th...
Get to Know the Artists Performing at This Year’s Afro Nation Ghana Festival Featured in Spotify’s Official ‘Afro Nation Ghana’ Playlist
Spotify’s “Afro Nation Ghana” playlist is your musical primer to the upcoming 2022 Afro Nation Ghana festival held on December 29 through the 30 in Accra, Ghana, at Marine Drive, Black Star Square. This year, the star-studded lineup includes special appearances from Meek Mill (marking his first performance in West Africa), P-Square, Skepta, Rema, Stonebwoy, Tiwa Savage, Asake, CKay, along with DJ and MC appearances from Scorpion Kings, Major League Djz, Uncle Waffles, Eddie Kadi and many more. Ahead of the festival’s return, Spotify celebrates its mission to platform the Afrobeats genre and unite the Black diaspora through music, entertainment and travel. The world’s largest Afrobeats music festival, founded by Obi Asaka and SMADE in 2019, first debuted in Portimão, Portugal, and has since...
Spotify’s ‘Detty December’ Playlist Bridges the Gap Between the Globally-Infused Alté Scene and Afrobeats Genre
Spotify’s “Detty December” playlist is a one-way ticket to the weekend parties, family bashes and clubbing scene spread across West, East and South Africa. The annual playlist is back, and this time, spotlighting rising stars home to Ghana and more. Detty December (a colloquialism of Dirty December) refers to a period of seasonal diaspora where the continent experiences an influx of cross-border travel between the months of December and early January, including the return of Black Americans to the continent. The moniker is inspired by and accredited to recording artist Mr Eazi’s annual Detty Rave festival, known for platforming the continent’s rising stars. During this time, nightlife curators debut a holiday-long lineup of concert and club performances fronted by artists who’ve put the Af...
