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Nike’s Athlete Partnerships Are Making a Change for the Better
Community is a key part of Nike’s athlete partnerships and it’s also core to FBB’s holistic outlook. “As part of our Football Beyond Borders program curriculum, we look specifically at what community means,” Baxendale says. “Exploring this is useful for [students] to realize who they can turn to in times of difficulty.” Being active across the U.K., Nike connected Marcus Rashford with the program earlier this year to launch a new branch of the program. Since then, the football star has been supporting the Manchester faction of the initiative. Speaking on the impact of FBB Baxendale says, “This program has given young people a strong sense of belonging in school.” Whether it’s students at risk of exclusion or instilling confidence in introverted young people, FBB has provided support across...
Exploring Nike’s Pioneering Athlete Partnerships Shining Light on the Next Generation of Sport
Other talent who are creating positive change for their community include Rudy Gobert and the Rudy Gobert Academy who partnered with Nike to build a new basketball court in Paris Levallois-Perret as well as creating an space that offers academic support in areas beyond sport such as writing, music, community outreach and athletic development. Also focused on helping underserved young people from areas in Greater Paris, Golden Blocks Academy was launched in 2014 by ex-track and field World Champion Ladji Doucouré. The program, supported by Nike, launched in 2019 and balances education and sport whilst inspiring young people from low-income neighborhoods to discover and learn about creative careers. Witnessed with the likes of Nigerian footballer Asisat Oshoala, the brand’s athlete partnersh...
Here Are the Nike Footballverse Experiences Taking Place in Dubai this Month
Nike FC heads to Dubai to host a number of football-focused experiences designed to inspire young football fans and players. So far, the “Footballverse” campaign has already seen an exclusive panel talk with footballing legend Ronaldo, Champions Soccer Academy UAE director Dan Jacob and sports consultant Budreya Faisal, where they came together to discuss the sporting icon’s prolific career and the growing youth and women’s game in the region. Nike FC continues to offer up a variety of immersive and spectator experiences at The Beach, Opposite JBR, Dubai . At the heart of the community-driven pop-up, Nike has been hosting a regular schedule of interactive tournaments and hero-mode games. Here, the brand invites participants to develop their football skills while encouraging them to form ne...
Team Oakley Spotlights Justin Jefferson’s NFL Journey
Oakley and its Team Oakley initiative is spotlighting Minnesota Vikings wide receiver Justin Jefferson with a video profile highlighting the star athlete’s journey to the NFL. Jefferson is one of the league’s most prolific players and credits his Louisiana upbringing and two brothers for helping him become the player he is today. The short doc titled, Be Who You Are also highlights his high school career and elements of his personality that has added to his success such as his confidence and ability to embrace his roots. [embedded content] Oakley’s partnership with the NFL is now in its fourth season, where the Team Oakley initiative has built an all-star roster of players that are leaders in the sport and in their communities. The collective have been chosen for “moving the game forward” ...
Facebook Gaming Asks Zlaner to Choose Five Things He Can’t Live Without
For Canada-based gamer Zach Laner, otherwise known by his username — Zlaner — gaming is a way of life. He grew up around gaming, playing with his dad and brothers at every free opportunity he got until that passion eventually led him to a career in 2019. Coming from a musical background, his stage presence was evident when he started on the Facebook Gaming platform, and in his own words, “The rest is history.” Zlaner’s ability to seamlessly connect his talents to the gaming world shows the many different ways that gaming can intersect with other hobbies and interests. As a result of his success, he has even taken on other related projects such as designing his own controllers and merch. He discusses these convergences with Hypebeast, along with tips for beginner streamers, and most importa...
Ronaldo Joins Nike FC in Exclusive “Footballverse” Panel Talk
Nike FC’s three-week immersive pop-up kicks off in Dubai with an inspiring panel talk led by global football icon Ronaldo. Last Friday, the sporting star sat down with UAE-based football coach Dan Jacob and sports consultant Budreya Faisal to talk about his life in football. The talk tied into Nike’s campaign to bring past and present stars together and expand the game to future generations. From Ronaldo’s early experiences in Brazil to the role he now plays as owner of Spanish team Real Valladolid and the Brazilian outfit Cruzeiro, the discussion shone a light on his impressive tenure in the sport, one that continues to influence other players and fans around the world. With Faisal’s work making football more inclusive in the region and Jacob’s position at Champion Soccer Academy, the pan...
FIFA Announces Winner of the “Spotlight: Your Dreams Contest”
The 2022 FIFA World Cup hosted in Qatar is well underway with fans around the globe wearing their countries colors with pride watching to see them compete for the title. In addition to invoking excitement, anticipation and triumph, the global tournament also brings a sense of unity and pride amongst communities around the world. Inspired by these sentiments shown throughout the tournament, FIFA launched the “Spotlight: Your Dreams Campaign.” Through this initiative FIFA collaborated with eight emerging artists from Germany, Argentina, The United States, Canada, Australia, Mexico and Qatar to create art pieces that focus on the untold stories and heroes within communities across the globe while featuring the iconic World Cup Jules Rimet Trophy. Alongside these global creatives, well known s...
DJ and Producer Cosmicat Opens Up About Her Journey and Saudi Arabia’s Music Scene
On this episode of HYPEBEAST Diaries, we explore Saudi Arabia’s burgeoning music scene through the lens of DJ and producer Cosmicat of MDLBEAST Records. Her name is derived from two passions: “I love astronomy. I love cats,” she continues. “They give me really good energy. They walk all over my desktop and could accidentally hit a cool key.” During her formative years, she found an escape through music, and lyrics became her voice for the times when she felt she didn’t have the words to articulate. “Growing up, when I had nothing or no one to talk to and express [myself], I’d turn to my cassette tapes,” she explains. Prior to the transformation of electronic music from an underground scene to being widely accepted publicly, she says, “There was no art school in Saudi. If you wanted to beco...
DJ and Producer Cosmicat Opens Up About Her Journey and Saudi Arabia’s Music Scene
On this episode of HYPEBEAST Diaries, we explore Saudi Arabia’s burgeoning music scene through the lens of DJ and producer Cosmicat of MDLBEAST Records. Her name is derived from two passions: “I love astronomy. I love cats,” she continues. “They give me really good energy. They walk all over my desktop and could accidentally hit a cool key.” During her formative years, she found an escape through music, and lyrics became her voice for the times when she felt she didn’t have the words to articulate. “Growing up, when I had nothing or no one to talk to and express [myself], I’d turn to my cassette tapes,” she explains. Prior to the transformation of electronic music from an underground scene to being widely accepted publicly, she says, “There was no art school in Saudi. If you wanted to beco...
HUXLEY™: From Graphic Novel to Global Entertainment Franchise
In addition to the comics, the project features a variety of highly-detailed Avatars created by Ben that reflect those fending for survival in the desolate Wastelands of FURY-7. Robot and Human Avatars are currently available for purchase on OpenSea, with A.I. on the way. These “avatars,” according to Mauro, serve as a path for collectors along their journey, enabling them to be “closer to the characters in the world” and offer a type of “choose your own adventure within the comic universe.” “Imagine if you could be there talking to George Lucas as he was writing and creating Star Wars at the very start, and be able to own the very first limited edition art/comics/collectibles from that project before it became what it is today. That would be pretty incredible!” Mauro said. The HUXLEY!...
Facebook Gaming Asks Sara Choi to Choose Five Things She Can’t Live Without
Sara Choi has been a car enthusiast since she can remember. Her first job was at a tuning shop, and from there, her passion took off. Choi now enjoys life in the fast lane, drifting cars and streaming with her advanced driving sim setup, which allows her to carry a love for adrenaline onto the screen as well. Gaming not only helps Choi improve her real-life skills, but it connects her to a community of others who share a love for racing. Facebook Gaming has allowed Choi to hone her driving prowess while also uniting with others who share her affinity for cars, driving, and Pokémon Go when the racing stress kicks in. Choi discusses how gaming intersects with her hobbies and lifestyle and additionally lets us in on her gaming setup and the five items she can’t live without. Hypebeast: Can yo...
The Chainsmokers’ ‘Festival Tycoon’ is the Number 1 Branded Music Experience on ‘Roblox’
Earlier in September, Grammy Award-Winning duo The Chainsmokers unveiled an immersive music experience on Roblox called Festival Tycoon — the first-ever artist-themed experience in the metaverse. The Chainsmokers Concert Experience celebrated the launch of Festival Tycoon and became the all-time, highest-rated concert performance in the history of the Roblox platform. The concert, developed in partnership with Gamefam, included a virtual set including singles from the duo’s latest album, So Far So Good. [embedded content] The Chainsmokers Concert Experience is now the highest-rated concert performance in the history of the Roblox platform, receiving an 84.5% player rating — the highest on Roblox in terms of fan rating and approval. Fronted by Gamefam, Columbia Records and Sony Music E...
