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Unboxing: Topps 2021 The Brooklyn Collection
For as long as Topps has been around, the longtime company has always been about giving the people what they want. Dating all the way back to 1938, when Topps, which began as a Tobacco distribution business, switched gears to head into the bubblegum industry, and then ofcourse eventually trading cards, the brand has remained true to its lineage of providing their consumer base with not only the products they desire, but also the products they didn’t know they needed. Topps has had an innate sense for being in the right place at the right time and now with the release of its latest 2021 “The Brooklyn Collection,” this good faith pattern continues. Right on time for the Holidays too, Topps is giving fans what they’ve wanted and more by reimagining lost designs of the past. Journeying into th...
Singer Cat Burns Turns Her Commute Into a Ride of Inspiration
Ahead of Earth Day 2022, evian continues its sustainability journey by teaming up with MATE on a limited-edition e-bike. Aiming to encourage more sustainable ways to travel, the brands hope this partnership will inspire younger generations to swap gas guzzling car journeys for the healthier and more sustainable option of riding a bike. evian and MATE call on free-spirited singer and songwriter Cat Burns to test out the bike in light of its forthcoming launch. Aligned in their efforts to act more sustainably, Burns has been an advocate of caring for the environment throughout her musical journey. Her unconventional edge in the scene — from conveying her LGBTQ+ story in her lyrics to releasing sustainable merchandise — is what makes her stand out from the crowd, and she isn’t stopping there....
Five Reasons Why Sonic the Hedgehog Is A Truly Iconic Character
The beloved blue video game character Sonic the Hedgehog returns to the big screen in a new movie, Sonic the Hedgehog 2. Produced by Paramount, Sonic the Hedgehog 2 follows the latest adventure of Sonic and his friends in a high-tech, high-speed world. Sonic’s distinct appearance, heroic personality and unusual powers have captivated fans across different creative realms including film, games, music and fashion. Before the latest movie with Sonic the Hedgehog arrives, HYPEBEAST is looking back at the top five reasons why he’s reached icon status. After being introduced as Sega’s new mascot in 1991, Sonic the Hedgehog starred in an extremely popular video game. Selling millions of copies and, eventually, starring in over 90 games, Sonic’s unique design and bright blue color have made h...
NBA Celebrates European Players With Top 10 Vote
As the NBA celebrates its landmark 75th anniversary season, the global basketball league has asked fans to decide their All-Time NBA European First and Second teams as part of the NBA 75 Euro Vote campaign. While the NBA continues its annual MVP awards for current players, the NBA 75 Euro Vote campaign intends to pays tribute to both the past and present – honoring European players, moments and jerseys throughout its history. The All-NBA European First and Second team vote marks the final category in the campaign. From the early pioneers such as Toni Kukoc or the late Drazen Petrovic, to reigning NBA champ Giannis Antetokounmpo and last season’s MVP Nikola Jokic, fans can pick their top 10 from a shortlist of European stars that they think have left an enduring impact on the court. To cas...
‘Ghostwire: Tokyo’ Releases for PlayStation 5 and PC
The long-awaited supernatural action-adventure game, Ghostwire: Tokyo arrives online and in-stores exclusively for PlayStation 5 and PC users today. Following the release of The Evil Within, Tango Gameworks returns with a mystical thriller where players traverse a futuristic Tokyo, Japan, overrun by the mysterious Hannya, a supernormal figure responsible for vanishing 99% of Tokyo inhabitants. The title merges cyberpunk and fantasy genres, inviting you, the chosen protagonist, to venture into the spiritual underbelly of Tokyo. Ghostwire: Tokyo sets itself apart from familiar action-adventure titles by incorporating Japanese mythology and paranormal folktales into its gameplay. Players will use magic-themed combat like Ethereal Weaving, a series of hand gestures to cast ...
Dominic Calvert-Lewin Shares a Lesson on Defining Your Personal Style
With Braun enlisting Dominic Calvert-Lewin as its first UK ambassador, the Everton footballer stars in the brand’s latest campaign that centers on expressing individuality through style. Equipped with the latest Braun Series 7 shaver, Calvert-Lewin explores the importance of its versatility for adapting your facial hair look to match a bold and experimental personal style. Swapping his pitch tricks for fashion tips, this isn’t the first time that Calvert-Lewin has dipped his toes into the world of experimental styling. In fact, the footballer has made it his mission to break down the barriers between the prevailing stiff masculinity associated with the sport and more playful dressing, “You live a very strict life as a professional athlete” he says. “So I guess what I wear is a chance to ex...
8 Things to Expect in ‘Ghostwire: Tokyo’
Where after-dark, neon-bathed Tokyo meets the world of Japanese yokai, there is Ghostwire: Tokyo. A new supernatural action-adventure console game exclusively for PlayStation 5 and also on PC, Ghostwire: Tokyo is the latest title from the developers of cult favorite horror survival game The Evil Within by Tango Gameworks. Based in the Japanese capital, players traverse a Tokyo overrun by deadly spectral beings in search of an occultist responsible for vanishing millions of the megacity’s inhabitants in an instant. Following the game’s recent announcement, HYPEBEAST delves into eight aspects which make Ghostwire: Tokyo an unprecedented gaming experience. 1. Japanese Urban Legends Brought to Life The teeming environs of Ghostwire: Tokyo are inhabited by various Japanese folktales, brought to...
By Rotation Is Hosting a Designer Car Boot Sale With Proceeds Going Towards Nova Ukraine
By Rotation is hosting its first-ever designer car boot sale on Saturday, 19 March, at the brand’s Marylebone shop. In addition to major discounts on gorgeous brands like Jacquemus, Poster Girl, and Balenciaga, the sale will be made even sweeter with each £10 entry ticket being donated directly towards Nova Ukraine (a nonprofit organisation dedicated to providing humanitarian aid to the people of Ukraine and raising awareness about Ukraine around the world). “Heading into spring people always do a big wardrobe clear out and with our new resale feature that launched at the beginning of 2022, we are bringing the experience IRL at our Marylebone pop-up,” By Rotation founder Eshita Kabra-Davies said in a press statement. “Aside from spending a wonderful day finding fash...
Macron and the Canadian Premier League Unveil League Kits Ahead of the 2022 Season
Ahead of the 2022 season, sportswear company Macron and the Canadian Premier League have unveiled the primary kits of its eight clubs: HFX Wanderers FC, Atlético Ottawa, York United FC, Forge FC, Valour FC, FC Edmonton, Cavalry FC and Pacific FC. Each jersey is uniquely-designed to represent the cultural distinctions of each club, outfitted with custom graphics emblematic of their respective communities. In working with Italian sportswear company Macron, the CPL is one of the few leagues with custom-designed kits league-wide. The kits are designed from high-quality eco-fabrics derived from 100% PET recycled polyester certified by the Global Recycle Standard. Starting today, fans can shop the official 2022 league kits via their respective teams’ sites. To kick off the season, take a closer ...
Tour L.A.’s Hottest Spots with Wes Armstrong from ‘North of the 10’
Chasing their dreams of becoming famous in Hollywood, North of the 10 is a new movie about a group of five talented friends. Featuring a cast that includes internet stars like Wes “Wuz Good” Armstrong, the movie, which is now streaming on BET+, offers a comedic spin on the adventure of trying to make it big from Chicago. Playing Shane Brooks, an aspiring dancer, Wes brings HYPEBEAST on a tour of his favorite places in L.A. where he hangs out when he’s not working. His tour begins at Goldenhour Grooming, in the San Fernando Valley, for a quick grooming session. Wes enjoys the friendly atmosphere of this barbershop and he shares that he’s been coming to get his cuts here for the last four years. Tapping in with the barbershop’s owner Jalon Webster, Wes sits down for a trim before plot...
Guillermo Andrade Speaks to Worstok’s Creative Duo About Their Eye-Catching Designs
The second episode of Forever Emerging, an original series from In The Know by Yahoo, brings together two Los Angeles-based brands who share an alternative approach to the world of fashion. Pairing established and emerging designers in a dynamic conversation, the second episode invites Guillermo Andrade of 424 to share his insights with David Friend and Rudy Grazziani of Worstok. The latest iteration of Forever Emerging captures the relationship between 424 and Worstok, which Andrade wanted in his influential store on Fairfax after discovering the brand at a friend’s gallery event. “You don’t expect that you’re going to come across cool fashion in that environment,” explains Andrade. While it’s rare to instantly connect with a brand, the conversation between Andrade and Worstok highli...
Chevrolet Celebrates Regional Musical Talent With ‘Find Your Groove’
Known for its car manufacturing legacy, Chevrolet now ventures into the realm of global music. To celebrate the launch of its All-New Chevrolet Groove SUV, the brand has teamed up with rising musical talent from across the Middle East and North Africa to feature on its collaborative Find Your Groove album. Bringing in support from Arabic hip-hop’s legendary promoter Big Hass, who recently spoke to HYPEBEAST, the latest initiative not only pushes for representation but champions a new generation of artists from across the region to pioneer a new genre titled ME-Pop. Uniting 12 diverse artists from various genres, backgrounds and nationalities, Find Your Groove crafts a perfect synergy between traditional folk sounds of the Arab world and popular western-influenced contemporary hits. This is...
