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Fariz Jabba, Nash.D and Prav Debut Road to FAM Series in Singapore
Following a high-octane sold-out show in Manila, 88rising’s Future Asian Music (FAM) and Levi’s® kept the vibes high as the show continued in Singapore. The series is both a celebration of local emerging talent as well as the anniversary of the 501® jeans, a wardrobe staple that has been embedded in pop culture since 1873.Keeping the party alive, the tour traveled to Singapore’s Hard Rock Cafe on May 16th. Fariz Jabba, a musical storyteller who marries hip-hop and urban Southeast Asian sounds, hit the stage with his longtime dancers to perform his viral tracks, like “Ape Sia.” Jabba was accompanied by DJs Nash.D and Prav, who prepared the crowd for an unforgettable night of live music.The two mixed throwbacks with 2010s hits before Jabba took to the stage in a customized Levi’s® ensemble c...
FAFO: Target Experiences Sharp Decline In Sales After Dropping DEI
Target just found out that diversity matters. Their sales took a noticeable decline after dropping their DEI programming. As spotted on Daily KOS the national retailer experienced a noticeable drop of 3.8% in sales, both in store and online, compared to the year prior. Additionally, Target also saw their average transaction value decline as well […]
Zack Tabudlo, Hideki Ito and T33G33 Hit the Road with Levi’s® and 88rising’s City by City Music Series
88rising’s Future Asian Music (FAM) and Levi’s®, announced the Road to FAM series last month, honoring the global music scene and spotlighting burgeoning Asian talent. The free, multi-city performance experience will hit Singapore, Jakarta, Manila and Kuala Lumpur this month and it kicked off in high spirits in Manila.The series celebrates the next generation of talent as well as Levi’s® cultural innovation, as the tour aligns with the anniversary of the iconic 501® jeans, worn by stars of all walks of life from past generations. FAM got the party started at Manila’s Apotheka on May 14, with tickets selling out in less than a day. The inaugural show proved to be extra special as Manila-based musician Zack Tubudlo took to his hometown stage alongside local rising DJ talent Hideki Ito and T3...
Introducing the all-new Mercedes-Benz Electric G-Class
The electric Mercedes-Benz G-Class combines its classic look with amazing off-road performance and state-of-the-art EQ technology, setting a new standard for luxury and adventure in the electric vehicle market. It still has the same spirit of exploration and practicality as before.Timeless design meets cutting-edge innovationThe electric G-Class retains its iconic boxy silhouette and rugged lines, a design legacy unbroken since 1979, while integrating modern aerodynamic refinements. Key upgrades include a slightly raised hood, redesigned A-pillar trim, and rear wheel arch air curtains, which enhance aerodynamic efficiency while reducing wind noise for a quieter, more refined driving experience.The electric G-Class reinterprets its iconic rear-mounted spare wheel compartment as a sleek stor...
Step Into the New Balance Souq From This Year’s BRED Abu Dhabi Festival
Last month, New Balance made its return to BRED Abu Dhabi, joining an extensive line-up of fashion, footwear, and lifestyle brands at the five-day event.Following from its 2024 activation with Dropkick where the two brands put an alternative spin on Arabic architecture, this year’s pop-up continued to explore traditional Middle Eastern spaces with the New Balance Souq. Inspiration behind the set-up came from the region’s historical courtyards that have long been at the heart of communities and commerce. Intertwining its signature gray hues with tiled floors, mosaic walls, and bench seating, it came together to offer visitors a place to unwind amidst the bustling festival.As well as providing a chill-out zone, the “New Balance Souq” also hosted a customization booth where sneaker models cou...
Streetsnaps: Teoni Hinds
“I don't feel like I've even entered the art world. I think there's still a lot more to be done,” Teoni Hinds tells Hypebeast about her journey so far for the latest installment of Streetsnaps.Born and raised in North West London, the 24-year-old East London-based artist offers a breath of fresh air to the ever-evolving art landscape. Shaping lessons learnt from her studies in fine art through a contemporary lens, she marries traditional techniques with inspirations from influential cultural moments, experience of community togetherness as well as her heritage to create unique realism paintings that boast a vibrant color palette — paving her way in the scene as one the most exciting young creatives to come out of the city.“I love London, it has such a vibrant energy. People hate it, but yo...
IKEA’s Housewarming Party Dished Up More Than Just Swedish Meatballs
IKEA has been amping up the excitement for its new Oxford Street store with a line-up of activations across London. Back in November, it installed the iconic blue bag on the soon-to-be storefront and later hosted a Hus of FRAKTA concept shop. Now, the Swedish furniture brand is taking to smaller spaces in the city with a series of intimate housewarming parties. As its name suggests, the event series aimed to rethink the idea of home and how the younger generation experiences community, entertainment, and more importantly, belonging, in the face of rising living costs. Joining music events agency Lab54, IKEA harnessed its range of furniture goods, set to be sold at the new store, and turned five unexpected locations into a homely living space for a one-of-a-kind pop-up party. A stand-out ev...
88rising’s Future Asian Music and Levi’s Uplift the Next Generation of Asian Musicians with Road to FAM
Levi’s continues to champion self-expression with Road to FAM, a free, multi-city music series that will bring high-energy, multicultural performers to Singapore, Jakarta, Manila and Kuala Lumpur. This showcase is made possible in partnership with Future Asian Music (FAM), a platform designed to provide resources and support for the next generation of Asian musicians.Not only is the initiative a celebration of creativity and artistry, but it’s also a moment for the heritage lifestyle brand to commemorate an icon: the 501® jeans. The go-to denim pushing the brand’s innovative spirit, aligning with FAM, a platform that champions those who push the boundaries sonically.FAM brings tastes of music from all around the globe to diverse audiences and reflects Levi’s seamless integration into the m...
POP MART is Bringing Print Back with the Launch of New Magazine, play/GROUND
POP MART is known for its viral collectibles and blind boxes — from the coveted Labubu Monsters to Skullpandas. But now the global pop culture powerhouse has officially entered the publishing world with the launch of its new print magazine, play/GROUND.Print media has seen a resurgence in recent years, especially as Gen Z references the ‘90s and early 2000s eras stylistically, leaning into nostalgia-core. POP MART now joins the revival with its first foray into tangible media, exploring contemporary youth culture and diving into topics that resonate with the next generation in a visually striking and immersive format.Published on oversized newsprint, the inaugural issue of play/GROUND focuses on a broad “Social” theme, delving into everything from the internet to offline social clubs, and ...
teamLab Phenomena Abu Dhabi Is a Living Universe Where Art Breathes and Light Floats
Stepping into teamLab’s Phenomena Abu Dhabi is like entering a living universe where art breathes, evolves, and reacts to your presence.Set to open to the public on April 18, 2025, this groundbreaking 17,000-square-meter space in the Saadiyat Cultural District invites visitors to let go of expectations and plunge headfirst into the unknown. It’s a place where digital meets natural, where spheres of light and voids of levitation rewrite our understanding of physical space.Crafted by the internationally acclaimed art collective teamLab, this immersive destination is built around the idea that art doesn't exist in isolation. Here, the environment itself produces the phenomena that become the artworks. It’s a radical break from traditional installations—what you see, hear, and feel is in const...
BRED Abu Dhabi, Presented By Hypebeast Returns To Yas Island Next Week
There’s one more week left until the third annual BRED Abu Dhabi, presented by Hypebeast returns — and we’ve run down what you can expect to catch at the five-day neo-culture festival.Taking place at the vast Yas Marina Circuit in Yas Island, this year promises an experience like no other. Celebrating the intersection of culture, the festival enlists the best from the worlds of music, fashion, sport, and art. Whether looking for contemporary streetwear, high-fashion, vintage finds, or standout footwear, you can guarantee to grab festival exclusives, one-of-one customization spaces, immersive experiences, and much more to accommodate your style. Amsterdam’s Daily Paper and Turkey’s Les Benjamins return to the festival with new collections alongside Precious Trust and 5Pillars. Award-winning...
New Animated Film ‘Sneaks’ Explores the Hidden Lives of Sneakers
Sneaks, a new animated feature that offers a refreshing take on sneaker culture is heading to theaters. Ideal for the whole family, the film explores the hidden world of sneakers—imagining what life might look like if our footwear had personalities, emotions, and stories of their own.The story centers on Ty, a high-end designer sneaker who lives a quiet, curated life inside a velvet-lined shoe box. That changes when his sister is taken by a mysterious collector, prompting Ty to leave his comfort zone and journey into New York City to rescue her. Along the way, he encounters a diverse group of sneakers from various backgrounds, each adding a different perspective to his journey. The film touches on themes like identity, community, and stepping outside of what's familiar—a narrative arc that...
