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Das Treffen 9 Breaks Records with Southeast Asia’s Largest Gathering of Porsche Enthusiasts

Porsche enthusiasts from across Southeast Asia and the world descended upon Bangkok for Das Treffen 9, breaking attendance records and cementing its status as the region’s premier event for Porsche fans. Held on December 15, 2024, at IMPACT Speed Park, Muang Thong Thani, the ninth edition of the celebrated Porsche gathering saw 627 cars and over 3,050 enthusiasts come together under this year’s theme of "Limited Edition."A Showcase of Rarity and ExcellenceDas Treffen 9’s “Limited Edition” theme spotlighted an extraordinary array of rare and iconic Porsche models. From the ultra-exclusive Carrera GT and 918 Spyder to the newly unveiled 911 S/T, the event’s display area was a treasure trove for car enthusiasts. A centerpiece of admiration was the Taycan Turbo S Celestial Jade, a one-off crea...

Rhymezlikedimez Presents Animated Short ‘Ride or Die’ During SCOPE Miami Showcase

The SCOPE Art Show in Miami Beach wrapped its 23rd annual show on December 8. Hypeart held its first-ever showcase at SCOPE during the height of Miami Art Week. The lineup included an installation by Amazon Echo in partnership with interdisciplinary artist Robin Velghe, known by the pseudonym Rhymezlikedimez. Hypebeast’s Creative Director, Paul Heavener, takes us through a day at the renowned art show and behind the scenes of the Rhymezlikedimez x Amazon Echo showcase. View this post on InstagramA post shared by HYPEBEAST (@hypebeast) Those unfamiliar with Velghe’s work need only look to the nearest rainbow. Brimming with vibrant, kaleidoscopic hues, bubbly, cartoon-esque characters and boisterous personalities, the Belgium animator personifies sunshine. Collaborations with Stone Throws, A...

Binance to Giveaway a Once-In-A-Lifetime Cristiano Ronaldo Masterclass

Global blockchain ecosystem Binance has reunited with Cristiano Ronaldo to announce the launch of their new digital collectibles, coming with the opportunity to attend a masterclass hosted by the football legend himself.The special experience marks the fifth drop in Ronaldo’s ongoing partnership with Binance which has seen the duo collaborate on several collectibles charting his journey in digital form. With each set of release, the crypto company has gained traction worldwide as collectors stack up on digital collectibles in the hope of winning an assortment of IRL prizes including match tickets and signed merchandise. Back in June, the “Forever Worldwide” drop offered seven super super rare (SSR) holders the chance to meet Ronaldo in person where winners like Antonino Ristagno shared “a ...

Closer Look at the ASICS x CHITO Gallery Showcase at SCOPE Miami

The SCOPE Art Show at Miami Beach ran until December 8, bringing together 85 international exhibitors to debut artworks centered on the show’s theme of Interdependence. Hypeart made its first-ever debut at SCOPE during the height of Miami Art Week, presenting a selection of artworks by Stickymonger, UFO907 and KATSU — each artist spotlighting the significance of spray paint in the contemporary art landscape. View this post on InstagramA post shared by HYPEBEAST (@hypebeast) An installation presented by ASICS in partnership with Seattle-born, Mexico-based artist CHITO unveiled a retrospective of the artist’s formative legacy, traversing his distinguished imprint across streetwear and luxury fashion.Rising as an artistic medium in the 1960s in cities like Philadelphia and New York, graffiti ...

Lexus in Design 2024 and Exclusive Vessel Collection Brings Artistry to the Automotive Realm

Lexus’ core elements of inventive materiality, performance, personalization, sustainability and advanced technology have bolstered the premium automotive brands’ imaginative launches since 1989. Less than a decade later, the company ventured into the hybrid vehicle lane and became a pioneer in future-thinking automotive design.Now, Lexus continues to trailblaze that path with the introduction of the Lexus LF-ZC (Lexus Future Zero Catalyst) Battery Electric Vehicle concept car, spurring a new era of innovation for the brand and emphasizing the importance of sustainability. Coinciding with Miami Art & Design Week, the car company unveiled Liminal Cycles, a multisensory, immersive installation, and the Lexus in Design Capsule Collection, which both brought a fresh creative perspective to ...

Type 00 Marks Jaguar’s Electrified Future with Art, Innovation and Exuberant Design

Jaguar has fully cemented its heritage amongst car enthusiasts worldwide and throughout history. With electrification at the forefront of the auto industry, the brand looks to disrupt the world of electric vehicles with the introduction of its new Type 00 model.Type 00 is a new beginning for Jaguar, without straying far from its core DNA. Sleek lines, bold grills and strong engines have always been the manufacturer's signature elements. With the Type 00, modern artistry yields a concept car with a distinct presence. The first zero in 00 represents zero tailpipe emissions, while the second zero marks the turning of a new leaf.The concept car challenges the traditional proportions of electric cars. This is why Jaguar also chose to collaborate with forward-thinking British artists. The vehicl...

Unboxing: Curious Objects Plucked From Lexus’ ‘Liminal Cycles’ Installation at ICA Miami

At the intersection of innovation and luxury design, Lexus has joined forces with Bratislava-based research and design studio Crafting Plastics, unveiling Liminal Cycles, a multisensory installation centered around material objects inspired by the Lexus LF-ZC (Lexus Future Zero Catalyst) Battery Electric Vehicle (BEV) concept car. Presented at the Institute of Contemporary Art, Miami, until December 15, the experiential showcase highlights the symbiotic exchange between natural materials and software-enabled reactive design. View this post on InstagramA post shared by HypeArt (@hypeart)  Liminal Cycles marks Lexus’ third partnership with ICA Miami and the brand’s ninth year participating in Miami Art & Design Week, showcasing a passionate commitment to facilitating bold experiences tha...

Troye Sivan Stirs Things Up at Smirnoff as New “Chief Vibes Officer”

Right off the bat of his “Sweat” tour in North America, GRAMMY-nominated singer Troye Sivan is now preparing to take on a new role at Smirnoff as its first-ever “Chief Vibes Officer.”Although an unconventional – and admittedly, not a real role but merely for promotional purposes – the multi-year partnership is still a match made in heaven for Sivan. Having spent the most part of the year reveling on stages alongside brat artist Charli xcx, the singer will channel his free-spirited attitude to advocating for the vodka brand’s wider “We Do We” campaign which focuses on getting people out and forming social connections. Sharing how he hopes to bring the movement to life, Sivan says he will be encouraging fans to “Go OFF” by “bringing people together and being ourselves.” In a similar sentimen...

‘Miller Mix’ Docu-Series Chronicles Today’s Unsung Music Communities

This year, Miller and Beatport have set out to champion up-and-coming music talent through Miller Mix – a new industry-led initiative and event series. As an increasing amount of DJs and producers struggle to break through in the industry, it aims to give local talent the tools and platform needed to make their mark on the scene. A multi-stop world tour brings the initiative to the heart of various music communities that have long gone under the radar of the mainstream industry. Having touched base in Turkey last July, the most recent leg in Hungary and Kazakhstan saw up and coming talent gifted new equipment and specialist workshops. Later, the individuals were also given a headline spot at each event alongside some of the top local talent and international headliners such as Lilly Palmer...

Looking Back at Jameson Distilled Sounds’ Inaugural Year with Anderson .Paak

Earlier this year, Jameson set out to bring artists, producers, and musicians together for boundary-pushing music collaboration under its dedicated program: Jameson Distilled Sounds. The inaugural year of the first-of-its-kind, Jameson Distilled Sounds – led by Anderson .Paak – welcomed a cohort of talent from India, South Africa, Australia and beyond. Although they had never met before, the prospect of creating new music together was put into play at a real-life Sound Distillery experience in Cork Ireland. Home to Jameson, the quaint town that hosted the week-long retreat lent an idyllic backdrop where music could be produced without distraction.At the escape, the artists were paired into groups and undertook a series of workshops. Ranging from digital music production to discussing music...

Saeed Ferguson Shows Us How to Create a T-Shirt that Exemplifies the Eagles-Cowboys Rivalry

When Philadelphia-based designer Saeed Ferguson founded All Caps Studio in 2017, he wanted to blend storytelling, community, and art into clothing that truly resonates. Known for graphic-driven designs that often explore cultural themes, Ferguson has quickly made a name for himself in streetwear.Now, he’s taken on a new project for fans of the gridiron: capturing the iconic rivalry between the Philadelphia Eagles and the Dallas Cowboys in a single, striking T-shirt. Just in time for their upcoming showdown on November 10, available to stream on the Paramount Plus app, Ferguson’s latest creation channels the intensity and history of this sports rivalry in every detail.Growing up a die-hard Eagles fan, Ferguson has vivid memories of watching players like Donovan McNabb and Brian Dawkins take...

LA(HORDE) and Alpine’s New Short Film Is an Unexpected Tearjerker

In a love letter to the iconic 24 Hours of Le Mans motorsport race, car manufacturer Alpine has released a new short film with dance collective LA(HORDE), titled “​​I don’t remember what it was not to know you.”The latest project, however, doesn’t mark the first time that the duo have come together. Earlier this year, the collective – led by Marine Brutti, Jonathan Debrouwer, and Arthur Harel – was enlisted for the grand reveal of the electric A290 where they put on an interpretive performance around the Dream Garage car. Harnessing contemporary dance movements, which they have cultivated at Ballet National de Marseille, their collaboration with the car brand centers on creating a new, artistic depiction of the driving experience. For the new short film, (LA)HORDE captures the journey to ...