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Last month, New Balance made its return to BRED Abu Dhabi, joining an extensive line-up of fashion, footwear, and lifestyle brands at the five-day event.Following from its 2024 activation with Dropkick where the two brands put an alternative spin on Arabic architecture, this year’s pop-up continued to explore traditional Middle Eastern spaces with the New Balance Souq. Inspiration behind the set-up came from the region’s historical courtyards that have long been at the heart of communities and commerce. Intertwining its signature gray hues with tiled floors, mosaic walls, and bench seating, it came together to offer visitors a place to unwind amidst the bustling festival.As well as providing a chill-out zone, the “New Balance Souq” also hosted a customization booth where sneaker models cou...

IKEA has been amping up the excitement for its new Oxford Street store with a line-up of activations across London. Back in November, it installed the iconic blue bag on the soon-to-be storefront and later hosted a Hus of FRAKTA concept shop. Now, the Swedish furniture brand is taking to smaller spaces in the city with a series of intimate housewarming parties. As its name suggests, the event series aimed to rethink the idea of home and how the younger generation experiences community, entertainment, and more importantly, belonging, in the face of rising living costs. Joining music events agency Lab54, IKEA harnessed its range of furniture goods, set to be sold at the new store, and turned five unexpected locations into a homely living space for a one-of-a-kind pop-up party. A stand-out ev...

POP MART is known for its viral collectibles and blind boxes — from the coveted Labubu Monsters to Skullpandas. But now the global pop culture powerhouse has officially entered the publishing world with the launch of its new print magazine, play/GROUND.Print media has seen a resurgence in recent years, especially as Gen Z references the ‘90s and early 2000s eras stylistically, leaning into nostalgia-core. POP MART now joins the revival with its first foray into tangible media, exploring contemporary youth culture and diving into topics that resonate with the next generation in a visually striking and immersive format.Published on oversized newsprint, the inaugural issue of play/GROUND focuses on a broad “Social” theme, delving into everything from the internet to offline social clubs, and ...

Sneaks, a new animated feature that offers a refreshing take on sneaker culture is heading to theaters. Ideal for the whole family, the film explores the hidden world of sneakers—imagining what life might look like if our footwear had personalities, emotions, and stories of their own.The story centers on Ty, a high-end designer sneaker who lives a quiet, curated life inside a velvet-lined shoe box. That changes when his sister is taken by a mysterious collector, prompting Ty to leave his comfort zone and journey into New York City to rescue her. Along the way, he encounters a diverse group of sneakers from various backgrounds, each adding a different perspective to his journey. The film touches on themes like identity, community, and stepping outside of what's familiar—a narrative arc that...

Acclaimed filmmaker Ryan Coogler has reunited with longtime collaborator and actor Michael B. Jordan on Sinners, a supernatural thriller hitting theaters on April 18. Sinners tells the story of twin brothers who return home to Clarksdale, Mississippi, only to encounter an evil threatening to consume everything they hold dear.The anchor star of massively successful franchises Creed, Black Panther and Coogler’s directorial debut, Fruitvale Station, delivers yet another novel performance, doubling on the silver screen as his own identical twin. The anticipated release marks the fifth collaborative effort between Jordan and Coogler, a creative bond spanning eleven years characterized by the duo’s character-driven and genre-defying approach to storytelling.Jordan commands the screen as resident...