SMEs Nigeria

Social Media Adoption Helps SMBs Power Africa’s Economic Growth, via Study

Sourced from MSU Today /* custom css */ .tdi_4_55b.td-a-rec-img{ text-align: left; }.tdi_4_55b.td-a-rec-img img{ margin: 0 auto 0 0; } A study conducted by Genesis Analytics in eight African countries – Senegal, Côte d’Ivoire, the DRC, South Africa, Nigeria, Ghana, Mauritius, and Kenya – reveals that social media platforms help accelerate economic growth and opportunity across the continent. The African continent is heavily reliant on its small and medium-sized enterprises and businesses (SMEs & SMBs), which are the backbone of the economy. As many countries across the continent have embarked on their digital transformation, the research shows that digital platforms can play a key role in the continent’s development. /* custom css */ .tdi_3_0f0.td-a-rec-img{ text-align: left; }.tdi_3_0...