targeted advertising

Banning digital political ads gives extremists a distinct advantage

Jessica Alter Contributor Share on Twitter Jessica Alter is co-founder and chairman of Tech for Campaigns, an organization building the lasting tech and digital arm for Democrats and has helped over 200 campaigns on this front since 2017. Jack Dorsey’s announcement that Twitter will no longer run political ads because “political messages reach should be earned, not bought” has been welcomed as a thoughtful and statesmanlike contrast to Mark Zuckerberg’s and Facebook’s greedy acceptance of “political ads that lie.” While the 240-character policy sounds compelling, it’s both flawed in principle and, I fear, counterproductive in practice.  First: like it or hate it, the U.S. political system is drowning in money. In 2018, a non-presidential year, it is estimated that over $9B was spent on the...

UK Facebook users now have a tool to report scam ads

Facebook has launched a tool for UK users to report ads they suspect of being scams. The feature can be accessed by clicking the three dots in the top right corner of each ad on Facebook, then selecting ‘Report ad’, then ‘Misleading or scam ad’ and finally: ‘Send a detailed scam report’. So if you want to think of it as a reporting ‘button’ it’s a button that actually requires four presses to function as intended… Once a scam ad report has been filed, the feature will alert a dedicated internal ops team at Facebook that is tasked with handling reports — so will be reviewing reports and removing violating ads. The new consumer safety feature follows a defamation lawsuit filed in April last year by consumer advice personality, Martin Lewis, who had become exaspe...

Why commerce companies are the advertising players to watch in a privacy-centric world

Justin Choi Contributor Share on Twitter Justin Choi is the founder and CEO of Nativo, which empowers brands and publishers through its advanced platform for content. More posts by this contributor Snapchat will make Los Angeles a stronger tech hub Adtech isn’t dead, it just has a lot of dead weight The unchecked digital land grab for consumers’ personal data that has been going on for more than a decade is coming to an end, and the dominoes have begun to fall when it comes to the regulation of consumer privacy and data security. We’re witnessing the beginning of a sweeping upheaval in how companies are allowed to obtain, process, manage, use and sell consumer data, and the implications for the digital ad competitive landscape are massive. On the backdrop of evolving privacy expectat...