Fashion
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Skinny Jeans Won’t Retire in 2021—Here Are 7 Outfits Worth Trying
While there are a range of forward denim cuts that enter the spotlight each season (cue wide-leg silhouettes), skinny jeans continue to hold strong as a classic pick. Sure, the silhouette can sometimes be polarising in nature, but skinnies really are more or less a timeless option at this point. So yep, skinny jeans most likely won’t be going anywhere in 2021—regardless of the fresh denim trends that will increase in popularity amongst the fashion crowd next year. On that note, we thought we’d provide you a bit of visual inspiration. Below you’ll uncover a smattering of trendy outfits worth trying if you love skinny jeans or are ready to introduce them into your wardrobe. Here, we’re talking everything from polished looks with blazers to more casual ensembles featuring cosy stapl...
The Dress Trends That Will Rule in 2021
As someone who, prior to 2020, seldom wore anything but dresses, the last year has proved a struggle. I invested in my first pair of non-gym leggings, which I took to wearing like a second skin. Then there are jumpers—I think I now own more wool than a flock of sheep combined. Still, I long for the moment where dresses—the fancier the better—are called for. An idea I seem to share with every designer out there. It’s always around this time that Who What Wear brings you its annual dress trends round-up; a certified edit of the most noteworthy frock looks for the year ahead. And while occasionwear had no place in our wardrobes in 2020, a host of our favourite brands—both high-end and high street–have concentrated their efforts on creating breathtaking dresses, just in t...
11 Beauty Looks I Am Impatient to Try Next Year
When it came to our beauty priorities this year, skincare reigned supreme. Given the fact that most of 2020 was spent in the comfort of our own homes, any need, want or desire to pay attention to our hair and makeup routines dwindled. Time usually spent on makeup application was instead used for self-care rituals, like kicking back with a face mask, doing an at-home manicure or a quick facial massage. Having said that, while there’s no doubt that spending this time on my skin was very much needed (in hindsight it acted as a nice form of escapism), I’m officially ready to get back into this beauty thing properly. Sure, it’s been great to let my skin breathe and give my hair a bit of a break, but the truth is, I really miss doing my hair and makeup. At the start of the year, not ha...
Holy Moly—Zara’s Christmas Sale is Looking so Good This Year
And if you want more pointers, we have an insider who gave us some valuable tips on how to shop the Zara sale in the UK so expertly that you’ll be guaranteed to get there first (and find the pieces you’ve been eyeing up all season). Our intel is that you should go for the things that’ll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes and coats). “Other pieces like shirts are likely to still be around for the second markdown,” recommends our insider. Also remember to research trends before buying for the upcoming season so you can see what will last. “Customers will always ask, ‘Will you be getting more stuff like this?’ Honestly, the staff will have no i...
I Live in Scotland, and This Is How My Friends and I Keep Warm in Style
I’m allowed to say this because I’m a proud Scot, but the weather since returning has been dismal at best. So much so that I wasn’t even able to wear any of the breezy, summery dresses I’ve collected over my time in the British capital. And now that winter has arrived, I’ve had to quickly rediscover the art of dressing for the freezing weather that’s likely to stick around until April. Handily, all of my cold-weather dressing hacks have come flooding back to me, all of which you’ll find below. From the cosy staple I wear underneath my coats to the fabric I line my boots with, keep scrolling to see exactly what to wear when it’s freezing, as told by me—a Scottish fashion editor. You Deserve to Make Money Even When you are looking for Dates Onl...
Prediction: These Zara Buys Are Going to Dominate 2021
We’ve still got much of winter to go, and Zara has just made seeing out the next few months feel like a fun sartorial challenge other than a slow crawl to the start of spring. Like many other affordable brands, the 90s is still reigning supreme right now, across just about every product category. Instead of trudging up long-buried, cringe-worthy outfit flashbacks from our youth, Zara’s taken the best of the decade and turned it into a very chic 2021 capsule. The colour palette remains mostly muted, and the silhouettes simple. Still, these pieces are anything but boring. So keep scrolling to see the best Zara buys for 2021, and shop them before they inevitably sell out. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating shou...
7 Affordable Trends That Will Definitely Sell Out Before 2021
Whether you’re looking to buy some of the biggest trends of the moment or want to get an early start wearing the ones we’re predicting will be huge in 2021, I’ve got you covered. I hunted for the best pieces to add to your basket right now—plus, they’re all affordable finds that ring in for under £100. These are popping up all over Instagram and I have a strong suspicion they’ll be selling out in the foreseeable, so you’ll want to act quickly before they do. Ahead, I’m highlighting some of the cool fashion trends I can’t get enough of. Yep, you’ll find everything from chunky loafers and ripped jeans that are trending right now to second-skin tops and and bubblegum pink that will be defining trends for the year ahead. Plus, some cosy finds you’ll want to live in. Here, shop the affordable t...
This £9 Product Is the Reason Celebrities Always Look So Glowy
That’s right—there’s one product, in particular, that some of the most glowing celebrities can’t get enough of. From Beyoncé to Charlize Theron and even the makeup artist behind Meghan Markle’s wedding day beauty look, the Eucerin Aquaphor Soothing Skin Balm (£9) is a skincare favourite amongst the A-list, and for good reason. No, you might not immediately associate a cheap skin balm with Hollywood royalty, but it turns out this super-affordable product works wonders at giving skin a lit-from-within radiance. Originally formulated to provide a protective barrier over dry, cracked skin, more recently, the super hydrating balm, which contains hydrating glycerine and repairing panthenol, has been repurposed for a number of beauty tasks. Whether you’ve got dry hands, eczema or you simply want ...
A Month-by-Month Breakdown Of the Best Selling Beauty Products of 2020
In a year that tested our patience, emotions, resilience and bank balances, our choices in beauty and skincare products seemed to reflect our collective mood: we needed to be looked after. A month-by-month breakdown of the best selling beauty products of 2020, revealed some interesting shopping trends. Somewhat unsurprisingly, hand sanitiser and luxury handsoap topped our lists in 2020. But as self-care became less of a social-media buzzword and more of a daily necessity in 2020, there was a noticeable rise in skincare, haircare, and bath-and-body purchases overall. A report by McKinsey saw that while the pandemic did affect how we shop (mostly online) we did invest in our pamper products. It stated that “Zalando, Europe’s largest fashion and lifestyle e-commerce marketpla...
These 63 Spring Outfits Make for Easy Scrolling
During 2020, it’s safe to say my style was built solely on comfort. Like so many, working from home meant I barely left the house, save from walking the dogs. Living in Scotland and being the sort of person who feels the chill in even the slightest o summer breezes, meant that, when I did so, I had to wrap up. Aside from the odd dress or skirt-and-jumper combination, I spent inordinate amounts of my time in joggers—and not fancy ones at that. Comfortable they may be, but wearing them day in and day out made me feel as if I’d lost my sense of style. While they’re still likely going to remain an integral part of my wardrobe in 2021, I’ve decided that I’ll also be experimental with my outfits. To equip me with all the inspi...
I Started Shaving My Face With This £24 Product—and I’m Never Turning Back
To say I was dubious about dermaplaning is an understatement. Until recently, there was one skincare myth I wholeheartedly believed in: shaving your face would make the hairs grow back thicker. It was only until a friend (with skin as smooth as marble) revealed she regularly removes hair from her entire face that I became a little more open-minded. However, she explained she wasn’t shaving but rather dermaplaning and it was the secret to her glowing skin and make-up. I’ve been a convert ever since. I currently use Veet’s electric dermaplaning tool (£23.00), but what does it actually do? From an easier makeup application to brighter skin, skincare enthusiasts have waxed lyrical about the benefits of dermaplaning. On the face of it, dermaplaning is an intensive exfoliating treatment he...
10 Styling Ideas That Will Give Your Jeans a New Lease of Life
Ahh, jeans, where would we be without them? As someone who avoided wearing them for the first 20 years of my life, in the decade that’s followed, jeans have become as equally integral to my wardrobe as knickers and bras. I honestly don’t remember how I ever got dressed without them. And while they might not always be the most exciting thing to wear, they do open up countless sartorial possibilities. Fellow denim devotees will tell you that jeans have the potential to unlock countless excellent outfits, and you need only look to Instagram for proof. From Lauren-Nicole’s sleek take on the Canadian tuxedo to Ada Oguntodu’s penchant for retro flares to the way to Emili Sindlev wears ecru jeans, you’re going to look at your denim drawer in a totally new light after seeing these next-level ...
