Fashion
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30 Sensational Gowns for Fancy Occasions—As Recommended By a Stylist
I’ve been working in this industry as a stylist and fashion editor for almost a decade and having dressed stars for glamorous magazine covers and red carpet events, I can, by now, pinpoint the traits of an enduring gown that turns heads but always feels elegant. One that is unique yet timeless— and appropriate for the majority of formal occasions. My advice? Look out for unique, elevated details—things like a cape-effect, a feathered trim or interesting neckline. Even an unexpected colour (of course, black or white remain the most classic but opt for a bright hue that looks incredible on you and you’re bound to be remembered) or textured fabric. Either that or channel Carolyn Bessette-Kennedy and go extremely minimalist. Keep scrolling to see the thirty best gowns that I, as a s...
A Brow Pro Just Schooled Me on the Eyebrow Shape Mistakes for Every Age
Having an eyebrow horror story must be a rite of passage, right? Everyone has at least one incident that they can recall. Mine was over-plucking one of my eyebrows in one of those terrifying magnifying mirrors. It was only when I came up for air that I noticed I’d preened my left eyebrow into a tadpole. They say that eyebrows should be sisters and not twins, but mine were not even related at that point. It’s safe to say that I wish I had stayed with my eyebrow technician to avoid this mishap, but thankfully, it’s easier than ever to choose a brow shape that will suit you. Whether you prefer a natural, fluffy eyebrow or a perfectly defined arch, getting your eyebrow shape right can make or break your look. If the eyes are the windows to t...
We’re Vintage Experts—These Are the Best Trends to Shop Secondhand This Autumn
Although Secondhand September is drawing to a close, here at Who What Wear we practice what we preach and are constantly on the lookout for pre-loved gems that will become much loved and worn pieces in our wardrobes. Regular readers will know that we pride ourselves on making sensible shopping decisions, with a view that every item we purchase—whatever the price point—should be viewed as an investment. And whether you’re after an iconic piece you missed out on the first time around, a timeless classic you’ll love forever or a spectacular one-off no one else will own, it pays to shop pre-loved. There is one category that shoppers have often discounted pre-loved fashion as a contender for though, and that’s trends. Thankfully, “this season the tren...
If You Want to Instantly Banish Dark Eye Circles, This Concealer Is the One
Charlotte Tilbury’s Beautiful Skin Radiant Concealer certainly delivers coverage, consistency and texture. It works like a heavy-duty concealer but feels and looks almost undetectable on the skin. It’s cleverly formulated with mica-based pearls, which work to create a light diffusing effect, soft focussing silica to smooth the skin’s appearance and glow peptides to reflect light, leaving you with a brightened, concealed and lifted under eye area. It’s packed with high powered skincare ingredients like hyaluronic acid, vegan collagen, niacinamide and vitamin C, which when combined work to hydrate, smooth and brighten the skin at more than just the surface level. It’s really working to recreate its appearance level results on your real skin. Formulations have come on leaps and bo...
I Just Tried On Reformation’s Latest Items—Here’s What’s Worth Looking At
Welcome to The Great Try-On. With autumn well and truly in the air, we seized the opportunity to try on some of the best new-in pieces from some of your favourite brands, documenting the process along the way. We believe that the best way to shop online is to see an item IRL and to read candid reviews, so we hope that this leads you to your most successful purchases on the year. Reformation may be best known for dainty bridesmaid attire and shirred everything. But I have a bold claim: It’s not the flirty summer dresses that are the real stars of the brand. The American label has been serving up recycled cashmere sets and effortlessly chic baggy trousers every autumn, and this is where I think it shines. Best of all, it brings back the same core styles each year instead of pumping out ...
These 6 Stylish Tops Have the Power to Elevate Basic Leggings
We could sing the praises of jeans, midi skirts and wide-leg trousers forever more, but some days (and moods) call for leggings, and nothing else will do. Design-wise, it doesn’t get much simpler—boring, you might say—than black cotton leggings, yet few other items match the comfort and ease this wardrobe basic offers. This is exactly what we need when we’re hanging around the house, walking the dog and running errands. But what happens when it’s time to meet your friends for brunch or embark on an impromptu shopping trip? You want to maintain the level of comfort you’ve become accustomed to but also look put-together, right? Good news: It can be done with minimal effort. The tricky part is ...
33 Expensive-Looking Knitwear Buys From & Other Stories, Arket and COS
It’s official: Autumn has arrived, and our inner thermostats have switched from “oh where’s my jacket” into full-blown “bring on the cashmere” survival mode. Suddenly, our small selection of fine-knit jumpers and casual cardigans is seeming laughably insufficient—mission “get warm” has now commenced. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.
Jimmy Choo’s New-Season Accessories Are Kendall Jenner–Approved
We’re not ashamed to admit that the whole Who What Wear team excitedly awaits Jimmy Choo’s new seasonal launches with bated breath. Between its pool-ready sandals and chunky winter boots, the brand always delivers in the style stakes and sets the tone for what to expect from the season ahead. And this year is no exception. While we’ve already been treated to the perfect spring shoe collection (as fronted by Hailey Bieber) and the release of the year’s latest It sneakers, there’s still more to come from the brand. The latest Time to Dare collection takes iconic Jimmy Choo signatures and dials up the drama, and it comes Kendall Jenner–approved. “Energetic, dynamic, free—the idea for autumn was to explore silhouettes and shapes, propose new propo...
We’re Beauty Directors—These 12 Mega-Famous Products Changed Us
I take my beauty products very seriously, so when something gets internet famous, my knee-jerk reaction is to be suspicious. Listen, that’s just how I am after working in this industry for more than a decade. I’ve been tricked by before-and-afters, sucked in by buzzy marketing lingo, and have let my guard down one too many times. But part of the fun of working in this space is being proven wrong. In fact, Erin Jahns and I live for it—nothing is more exhilarating than realising a viral product is actually deserving of its fame. And we’ll be the first to come out and say that these 17 special finds have not only earned the spotlight but we can’t live without them now. From makeup and skincare to fragrance and tools, these mega-famous beauty products have changed us. Y...
This Popular Shoe Trend Looks So Chic With Classic Leggings
Leggings are a staple in the wardrobes of many. In fact, we recently showcased a range of stylish autumn ensembles with leggings. Well, two of the outfits featured in that piece showcase classic leggings with one of the most popular autumn shoe trends. Yes, I’m referring to knee-high boots. The choice may feel somewhat unexpected, with trainers or slides often being the go-tos, but knee-high boots (both flat and heeled) actually work quite well with classic black leggings. The shoe silhouette is certainly a way to instantly dress up your favourite leggings. Interested? Wonderful. Below, you’ll uncover a few standout looks showcasing how to wear knee-high boots and leggings, complete with shopping inspiration. You Deserve to Make Money Even When you are looking for Dates On...
41 Under-£100 Autumn Buys I Can’t Stop Thinking About
Ask any of the Who What Wear editors and they’ll tell you, there’s nothing we love more than finding joy-inducing yet affordable pieces that stand the test of time. We firmly believe that no matter the price point, everything in our wardrobe should be viewed as an investment and that luckily, the high street is fully stocked with such gems. In fact, some of our most loved and most worn sartorial heroes are also some of the most affordable pieces in our wardrobes. But where do you start when hunting down these budget-friendly and stylish hits? That’s where I come in. Now that the autumn collections are starting to filter in, I deep dived into the new-in pages of some of my favourite high-street brands to craft the ultimate list of expensive-looking...
Jimmy Choo’s New-Season Accessories Are Here—They’re Kendall Jenner–Approved
We’re not ashamed to admit that the whole Who What Wear team excitedly awaits Jimmy Choo’s new seasonal launches with bated breath. Between its pool-ready sandals and chunky winter boots, the brand always delivers in the style stakes and sets the tone for what to expect from the season ahead. And this year is no exception. While we’ve already been treated to the perfect spring shoe collection (as fronted by Hailey Bieber), and the release of the year’s latest It sneakers, there’s still more to come from the brand, and the latest Time to Dare collection takes iconic Jimmy Choo signatures, and dials up the drama, and this season comes Kendall Jenner approved. “Energetic, dynamic, free—the idea for autumn was to explore silhouettes and shapes, pro...
