Fashion
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Hailey Bieber Wore the Copenhagen Brand That’s About to Hit the Big Time
In case you haven’t noticed, I’m a bit obsessed with Scandi style. I’ve travelled to Copenhagen Fashion Week five times now, and I grow more impressed with Danish talent after every single trip. Clearly, I’m not the only one, as none other than Hailey Bieber just wore one of Copenhagen’s fastest-rising brands: Gestuz. Naturally, she was able to get her hands on a fresh-off-the-runway look well before the rest of us. She wore an oversize blazer and low-rise maxi skirt from Gestuz’s S/S 23 collection, which just debuted during CPHFW last month. For the show, Gestuz styled model Josephine Skriver in a bra top with a G-string peeking out from the skirt, but Bieber decided to go a bit more traditional and wear a white crop top in...
I Just Tried On & Other Stories’ Autumn Edit—These Pieces Are Next-Level Good
Out of all the high street stores, & Other Stories is the one which, without fail, I can always find something I like in. You’re more likely to catch me in a dress-and-blazer outfit than anything else, so, naturally, the pieces I already own from & Other Stories tend to fall into those categories. Now I think about it, actually, I also own a few shoes and bags from the brand, all of which have lasted in terms of quality and design timelessness. Indeed, things were off to a promising start. And they were—the moment I crossed the shop’s threshold, so many pieces caught my eye. I always love dressing for autumn, and I think that’s the season that & Other Stories comes into its own, too. Woollen coats, midi dresses, tailoring, and boots—oh, the boots!—I was smitte...
6 Accessory Trends London Girls Are Already Championing
The time has finally come for our wardrobes to make the official shift from summer to autumn, and we couldn’t be more ready for it. However, when embarking on anything new, it can often feel like you’re starting entirely from scratch—though we’re willing to bet this probably isn’t the case with your clothing. You’ve likely already honed a pretty impressive lineup of autumnal fashion staples, the sort you have come to rely on whenever the weather turns. If you’ve bought wisely, some of these pieces will have been in your capsule for years now. This is always our intent when we buy anything new. Still, we understand that wearing the same tops and trousers as you did last year (and potentially years past) mightn’t be the most exciting prospect. So if ...
Every Single Editor Just Bought One of These Classic Jumpers for Autumn
As we know, fashion isn’t a one-style-fits-all kind of game, so when our all our editors fall in love with the same item, you know it’s noteworthy. Although we appreciate a lot of new styles and trends, they don’t always make the transition from wishlist into our wardrobes, but when recently rounding up the in-store images from our Great Try On, we found all our editors had reached for the same item and given it rave reviews, no matter the store: striped jumpers for the win. It’s no surprise that each of our editors have chosen to add this specific style to their wardrobes. Breton-inspired knits remain central to the French-Girl uniform thanks to their effortless ease and ability to make an outfit look expensive. It’s no...
& Other Stories’ Autumn Drop Is a Must-See–Here Are 17 Pieces in My Basket
It’s official. Whether the weather complies or not, autumn is upon us, and for those of us who have been counting down with pumpkin spice lattes on the brain, it could not come soon enough. Straddling the seasonal in-between of summer dresses and autumn shoes has been a dressing dilemma for far too long, and at Who What Wear, we’re ready to wholeheartedly throw ourselves into cosy season, winter coats included. And looking to the fashionable season ahead, there are some exciting new trends to try—Hi, knee boots!—and classic key pieces to invest in (How many cashmere knits are too many?), but one thing is for sure, this autumn is already looking good. Helping us on our way to celebrate the season is the & Other St...
Fact: No Perfumes Are More Popular or Sell Faster Than These 20
Perfume can be an incredibly personal concept. Not only does fragrance have the ability to set your mood or intention for the day ahead, but it can be a way to bring back memories. But sometimes, we love a scent just because it smells incredible. That’s why you might find that some people are reluctant to share their signature fragrance—we all want to keep a brilliant scent to ourselves. There’s nothing like a personal recommendation from someone who is happy to let you in on their scent. However, the way we shop for fragrances has changed recently. It used to be risky to blind-purchase a perfume online—it could be a hit or miss. But nowadays, it’s so much easier to get a sense for a fragrance online. Retailers will often list the specific notes in a scent’s descrip...
30 Autumn Buys From H&M, Arket and Mango I Can’t Stop Thinking About
There’s nothing quite like the freshness of the first autumnal morning of the year. You know the sort: sunny yet crisp, with leaves starting to settle under trees. Well, this morning was exactly that, and I have to say it got me pretty excited about the cold-weather staples that have sat unworn in my wardrobe for the last six months. It also had me eagerly scrolling through the new-in sections of my favourite high-street brands and lapping up all the autumnal outfit inspo that they provide. If I had to pick three brands that are particularly exciting right now, I would have to say H&M, Mango and Arket. Each brand has really nailed that high-end relaxed polish that I crave from my autumn wardrobe. I’m talking about tailored trous...
I’m a Style Expert—7 Katie Holmes Looks I Can’t Wait to Re-Create This Autumn
Katie Holmes is known for many things: Dawson’s Creek, her marriage to Tom Cruise and her viral knitted bra-digan. She’s also known, especially in the Who What Wear office, for her understated, effortlessly cool style, which provides us with endless inspiration on how to tap into trends without losing sight of your signature look. After sifting through a countless amount of her enviable outfits, it’s clear that Holmes’ simple-yet-chic wardrobe relies on a collection of failsafe combos and staple items which, luckily for us, can easily be replicated. While many of her chosen pieces are designer, the simplicity of her style means that these items can often be substituted for more affordable pieces or even items that are already hanging in our wardrobe...
I’m a Beauty Editor—These Are the Lipstick Colours I’m Wearing for Autumn
As summer comes to what feels like a sharp end, things need not look bleak for the colder seasons. The start of the autumn/winter season signifies change, and one particular change I am ready for is to rework my makeup routine. After a summer of the ‘clean girl’ aesthetic, I think we’re all ready to inject a new lease of life into our beauty routines. I am what you call basic when it comes to my makeup. I have my go-to base routine, my uber-simple eyeshadow and never-changing brow routine, all of which have served me well. That has also left room for experimentation in one area, lips. Lip colour is one part of my routine, I am constantly changing up, it’s become a sort of accessory to finish up my makeup look. You Deserve to Make Money Even When you are looking for D...
Katie Holmes Just Wore the Simple Autumn Outfit We’re Rushing to Re-Create
It was only yesterday (literally, yesterday!) that we were extolling the excellence of Katie Holmes’s autumn wardrobe. She prioritises comfort but always manages to combine it with a dash of cool—a well-chosen shoe here, a unique jumper there. In fact, her work towards the promotion of the global knitwear trade should be commended, especially considering that when she kick-started the bra-digan trend with a double camel cashmere number from Khaite, it was 2019, and the look is still at every store today at a variety of price points over three years later. Now that’s influence. Her recent ensemble for a Chanel event in New York City is yet another shining example of her autumn-outfit-building prowess, and everyone in the team at Who What Wear UK is ...
Sorry, Tracksuits—These Workout Essentials Are the Only Pieces in Our Gym Bags
As loungewear became a valuable part of our wardrobes during lockdown, and the promise of an open summer got us back into activewear, we reignited a love affair with leisurewear that we don’t think we’ll ever be ready to let go of again. Sure, activewear is useful for working out (and nothing provides more motivation than a fresh matching set), but it’s also perfect for those busy days when you need to run errands and race to appointments, and comfort must come first. No matter how much we missed getting dressed up when we spent all of our time at home, we’re getting back to the fast pace of the 9-to-5 life, and nothing is better when you’re on the go than clothing that’s just as flexible as you are. Prioritising comfort doesn’t...
9 Autumn Outfits That Will Make Getting Ready For Work Easier
There are so many things we love about autumn: The leaves changing to magical colours before falling and crunching under our feet, nights turning dark, not needing an excuse to stay home and devour a box set, etc. However, when it comes to getting ready, obstacles arise. Chilly mornings that give way to unexpectedly mild afternoons can cause frequent headaches, particularly when quickly dressing for work. It’s too mild for winter coats and cashmere—two easy rush hour options—yet summery dresses just don’t provide enough coverage for the commute. It’s that tricky transitional time of year, especially if you’re leaving the house every day and need to look put together in a hurry. With this in mind, we’ve sourced a handful ...
