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The Most Important Handbag Trends of Spring 2021

Sifting through all the glorious newness that the spring and summer runways brought us not too long ago felt like such a breath of fresh air (especially compared to the stuffiness of the same boring sweat outfit I have been wearing on repeat since, oh, I don’t know, March last year?). So far, we’ve reported on the biggest spring trends overall, the biggest accessories trends, and the biggest shoe trends, and today, we’re here to hone in a bit tighter and share with you the most important handbag trends of 2021. At this point, who really knows how often we will be relying on our handbags as much as we used to? But if I know you all like I think I do, it’s safe to assume that no matter what the new norm ends up being, buying cute accessories will always...

6 Grown-Up Ways to Wear a Baseball Cap

Hats are pretty divisive. Every year, fashion flirts with a specific hat style; it crops up on our Instagram feeds, with insiders seemingly embracing them with open arms. But in reality? They generally don’t boast broad appeal. It’s very seldom that we see someone at the park wearing a straw hat three feet in diameter, after all. This year, however, there’s one hat that’s made the transition from the social media ether to real, everyday life—the humble baseball cap. Baseball caps started gaining traction last year when designers like Salvatore Ferragamo, Stella McCartney, and Tom Ford showcased them on the runway for the first time since, well, we can’t even remember. Editors and influencers soon got the memo and began wearing baseball caps with everythin...

8 Simple ’90s Outfits I’d Happily Wear Today

The ’90s are back with a fervor. With trends first coming back onto the fashion scene a few seasons ago, we’ve truly hit our stride as we learn new and interesting ways to mix the retro trends into our more modern wardrobes. Without looking like we’re straight out of a Spice Girls music video or an Adidas advertisement from 1995, we’ve developed a huge crush on the style favorites that made the decade what it was. Our wardrobes are now rife with crop tops, track pants, and bomber jackets, and our after-hours looks consist of slip dresses, platform heels, and the occasional tube top. That’s right: We’ve reached peak ’90s nostalgia, but we’ve added a 2020 twist. Taking a retro trend and running with it isn’t always easy, though, so we’re looking for inspiration from some of our fav...

These 3 Lesser-Known Brands Have Caught My Eye This Week—Here’s Why

The premise of this article is simple. On a weekly basis, I stumble across lesser-known brands that are doing seriously cool stuff within the industry. My discovery of said brands generally results in me waxing lyrical to my long-suffering colleagues on Slack (where else?), so I thought it was about time that I shared some of these gems with you, our lovely readers.  This week is a somewhat eclectic mix: two affordable sustainable fashion brands and one incredible size-diverse collab. Damson Madder and Seventy + Mochi make up the former and are brands that offer the rare combination of eco-credentials, design savvy and affordability. I have pieces from both brands and can confirm they look just as good in real life as they do online. I also...

I Know Nothing About Beauty, But I Do Know These 15 Products Are Incredible

I don’t mean to generalise here, but the thing I’ve learned about working with beauty editors is that they all have very high standards and unbelievable attention to detail. They can spot a slight shade difference in a relaunched red lipstick and have an acute understanding of ingredients. This is why I trust them implicitly, and my bathroom cupboard is basically an amalgamation of all of their advice. I still remain a beauty novice, but the general tips I’ve picked up on are 1) always, always wear SPF (even when it’s cloudy, and even in England), 2) invest in the products that give you a spa-like feeling, and 3) be kind to your skin, and don’t change or mix products too much.  You Deserve to Make Money Even When you are looking for Dates Online. So ...

The 16 Prettiest Nail Colours We Keep Seeing on the Fashion Set

There’s a lot to consider when selecting the right nail polish. Does it complement your skin tone? Is it versatile enough to wear with your favourite clothes? Does it look cheap? While it’s typically pretty simple to answer all these questions ourselves, there’s also a very stylish crew we can look to for nail inspiration: the fashion set. This flock of street style models, bloggers, and cool girls are not only clued in to the most of-the-moment sartorial selections, but they’ve also got a finger on the pulse of the prettiest and often most unexpected nail colours out there. They’ve got eyes for aesthetics, after all, so it makes perfect sense that such good taste would extend to the tips of their fingers. Consider this your go-to guide of polishes y...

5 Stylish Outfits That Were Made to Be Worn With Ballet Pumps

Dainty ballet flats may have been the height of Kate Moss–cool back in the mid-noughties (think drainpipe jeans, military jackets and skinny scarves), but over the intervening decade, they developed a reputation for being the black sheep of the flat-shoe family. Cheap iterations were not only sweaty and blister-inducing, but they also looked pretty unsavoury after a few Friday night outings (remember those?) Yet it cannot be denied that this famed Parisian style remains a timeless wardrobe staple thanks to the sellout success of Chanel‘s iconic quilted iterations (aka the original ballet flats). Yes, they’ve had a rough few years, but when worn correctly, they can be a real game-changer. And, if the feeds of our favourite fashion inf...

3 Joyful Prints We Are Backing This Spring

We’re still facing the brunt of winter, but that doesn’t mean we don’t already have one eye on the upcoming season. Just last year, the S/S 21 runways offered us a peek of what’s to come, and needless to say, we’re already daydreaming about the trends that await us in a few months’ time. From modern updates to a few spring favorites (florals and check) to nostalgic saturated stripes evocative of our favorite childhood confection, these patterns are poised to take over our feeds. Just a word of caution to all of you minimalists out there: these patterns are chockfull of personality and exuberant detail, so you may want to get used to seeing them now sooner than later. We also can’t guarantee that you’ll stay a minimalist after reading this (they’re that good). With tha...

This Nostalgic Sneaker Has Returned to Make Your Outfits 100 Times Cooler

I have a confession to make: I don’t really do sneakers. And before you roll your eyes and dismiss me as someone who only wears high heels, let me assure you that I am all about the flats, whether it’s ballet pumps, Chelsea boots, chunky loafers or brogues. Practicality has always been a priority. I admire people who manage to pull off the whole “laid-back with a sportswear twist” look, but I’ve always felt my best when my outfits have more polish, and that generally means a smarter shoe style. Yet something has shifted this year. I’ve noticed quite a few influencers stepping out in Converse. But we’re not talking the skinny jeans–and–band tee pairings that pervaded our teenage years—rather elegant, grown-up get-ups. The ef...

I Lived in Europe for 6 Months—I’ll Never Make These Fashion Mistakes Again

It would be easy to travel to a new place and observe the style habits of its citizens (in non-pandemic times, that is), but it takes being fully immersed in a new place for several months to see your own style change and be influenced by your surroundings. This is exactly what happened after I spent half a year living in Europe. As a college student, I was fortunate enough to have the opportunity to study abroad, and I’m about to share with you a few key European style lessons that my semester living in Italy taught me. After travelling the length of Italy—from Milan to Sicily, peppered with a few jaunts to France, Germany and Switzerland—I observed exactly what makes European style so good. I took note of the way my Italian friends always carried their belongings aro...

These Gucci Frames Are Officially the Coolest Sunglasses of 2021

The return of the sun this week has prompted a wardrobe switchover for many, with puffer coats and bulky knitwear retired for another year and the dusting off of our summer pieces. Nothing says summer like a pair of sunglasses, and there is one silhouette that is proving particularly popular of late—square and rectangular frames. Gucci has become a moniker for maximalist styling, so it is not surprising that this is the brand leading this trend. The house’s rectangular- and square-frame sunglasses with an interlocking double-G logo on each arm are rapidly becoming a mainstay on my Instagram feed, and they are so popular that I think they are officially the sunglasses of 2021. For a more classic take, follow Lizzo’s lead and opt for the black pair with quilted leather arms....

Here’s How French Fashion Women Are Decorating Their Apartments Right Now

You may have noticed that we are major Francophiles over here at Who What Wear. From their effortlessly chic style and nonchalant aesthetic in fashion and beauty, we’re utterly captivated by that French je ne sais quoi. Naturally, French-girl style extends to their interiors too. A fashionable French woman’s apartment is chic yet welcoming, classic with a modern edge, and sophisticated without looking like she’s ever tried too hard. The spaces feature a perfect mix of vintage and contemporary pieces without looking too precious or extravagant. Essentially French spaces are timeless, classic, and cool. So how do we emulate that aesthetic in our own homes? And just how are our fashionable French friends decorating their apartments right now? Scroll below for French interior t...