Welcome to The Great Try-On. With autumn well and truly in the air, we seized the opportunity to try on some of the best new-in pieces from some of your favourite brands, documenting the process along the way. We believe that the best way to shop online is to see an item IRL and to read candid reviews, so we hope that this leads you to your most successful purchases of the year.
H&M has been a high street go-to for me for many, many years, and it’s been interesting to see how they’ve developed as a brand over this time. H&M’s aesthetic has gradually gravitated towards a more simplistic approach, focusing more on minimal, elevated basics, dominant in neutral colour palettes. Although H&M isn’t my first stop when I’m looking for one-of-a-kind statement pieces, one thing I do love about H&M is that you’ll always be able to find key staples that you love renewed year after year.