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54 Ultra’s Retro Soul Captures the Warmth and Texture of Old Tape
54 Ultra is at once old and new. A Jersey kid with a penchant for collecting old vinyl and thrifted threads — he's a quintessential "old soul," and in the studio, it shows. He's one of five artists spotlighted by Nueva Generaciones, a music platform powered by Corona® Extra that celebrates artistic fluidity and global sounds. Following his feature story with Hypetrak Magazine, the artist returns to perform the Spanish rendition of "Heaven Knows," released in 2024.Born Johnny Rodriguez, the 25-year-old artist grew up listening to Bachata, Merengue, Salsa and Bolero — encouraged by his mother to live by the rhythms of his Dominican-Puerto Rican heritage. 54 Ultra's music is like a warm blanket. His production is cozy and velvety: tangy guitar chords, sultry, Latin drums and pillowy vocals. H...
Explore the London Fashion Week Circuit with Hypebeast and Raleigh ONE
Blending over a century of heritage with forward-thinking design, Raleigh ONE comes as the new e-bike for journeys in the city. And, while electrically powered tech can seem complex to the traditional cyclist, the English brand has simplified core functionality to make cycling more reliable for those everyday rides. Hoping to experience these benefits, Hypebeast gears up to ride the Raleigh ONE to London Fashion Week for a full schedule of shows. To kick off the day, the editor secures her phone to the handlebars, downloading the rider app to make use of the built-in GPS as part of the Touch & GO connectivity. With the e-bike charged up, she heads off into central London, where she crosses the city’s cobbled streets with adjustable assistance adapting to the needs of her ride. Despite ...
YONLAPA on Mixing Roots, Freedom, and Dream Pop Energy
Emerging from Chiang Mai with a sound that drifts between dream pop, rock, psychedelic, and groove, YONLAPA has built their identity on freedom, experimentation, and the roots that shape their everyday lives. Their music carries both dreamy and melancholic tones, shifting from heavy and powerful to soft and easygoing, while always reflecting the culture and surroundings that inspire them.Now they join Budweiser’s Music Is Yours To Take, presented by Hypebeast in Bangkok this October. The event celebrates music and culture in Southeast Asia, and for YONLAPA it’s a chance to share their journey and bring their energy to a new stage.Read our full conversation with YONLAPA and see how they are shaping their sound and story.HB: YONLAPA will be a part of Budweiser’s Music Is Yours To Take presen...
Rosalyn Brings Intimacy and Atmosphere Through Music
Rosalyn is one of Bangkok’s most exciting indie bands, known for weaving dreamy textures, emotional lyricism, and layered instrumentation into a sound that feels both intimate and cinematic. Rooted in friendship and shared instincts, the group has steadily built a reputation for music that belongs to the night—reflective, immersive, and deeply personal.As part of Budweiser’s Music Is Yours To Take, presented by Hypebeast, Rosalyn steps into a lineup that champions individuality and artistic freedom. With influences ranging from synth-driven atmospheres to raw, heartfelt storytelling, the band continues to shape Thailand’s evolving music scene while carving out a distinct identity that resonates with listeners at home and beyond.Read the full conversation below to hear their story in their ...
Best Nights VC Is on a Mission To Revive Nightlife and IRL Connections
It’s no secret that over the past decade, we’ve seen a decline in physical events. Whether it’s economic pressures closing down businesses, financial constraints causing people to stay home to save money, or a lack of accessible spaces, these issues have affected the way we view traditional forms of socializing.However, with more people yearning for more social interaction away from an increasingly online world, a rise in curated experiences, festivals, and gatherings is serving as a pushback to digitalization. Enter Best Nights VC.As the venture capital arm of beverage brand Jägermeister, Best Nights VC invests in early-stage companies, providing support and a roadmap for expansion along the supply chain for the nightlife and community industry. Its mission statement: empowering ventures ...
Redefining How We Listen: Sierra Rena meets nwm ONE
Based in New York, Sierra Rena has styled global artists such as SZA and Tyla, while also making her mark as a fashion creator. Balancing both roles, she carries a clear career vision: to expand the boundaries of expression and introduce new values to the next generation. Her encounter with the future-forward sound experience of nwm ONE resonates with that vision, illuminating new possibilities for creativity.Captured through the lens of globally acclaimed photographer John Yuyi, with hair by NERO, makeup by Sena Murahashi, and styling by Sierra Rena herself, Hypebeast Japan translates the “future of sound” into a striking visual narrative. Rena also spoke with the platform to talk about her passion, the opportunity to style big name artists, how music plays a role in her life and more. nw...
Maya Man and Isabella Lalonde’s ‘The twentynine Experience’ Proved Glitches Hit Harder Than Perfection
On September 6, New York City’s creative underground showed out for The twentynine Experience, a one-night transformation of Fridman Gallery that blurred nostalgia with next-gen experimentation. The showcase marked the launch of the twentynine zine by digital artist Maya Man (@mayaontheinternet) and designer Isabella Lalonde (@BeepyBella), reimagining the glossy fashion magazines of the early 2000s with a technological twist. What might have been a stack of Seventeen or Teen Vogue unfolded instead as an immersive installation where zine culture, technology and performance collapsed into a single surreal spectacle. It felt like stepping into the glossy chaos of early-2000s fashion magazines, only refracted through AI glitches, plush sculptures and the imaginations of two artists unafraid to...
LEGO® Transforms the Champs-Élysées for a Day of Play
In a follow-up to its PLAY Pavilion activation at London’s Serpentine Gallery, The LEGO Group brought its “Never Stop Playing” initiative to Paris with Le Grand Tournoi des Champs.Set along the Champs-Élysées, the building tournament put creativity on the calendars of thousands across the region, including stars Pharrell Williams, Jourdan Dunn, and Nella Rose, who attended with their loved ones. Joining the brick-fandom masses, Hypebeast headed to the iconic landmark to get a closer look at what went down at the jam-packed day of play. Early on a Sunday morning, the central Paris boulevard was prepared with over 250 tables and giant LEGO® minifigure marking the stage. As participants began to arrive, some stopped to take a look at the colorful dioramas and giant structures, while others we...
Leonardo DiCaprio, Teyana Taylor and Regina Hall Star in Action-Packed ‘One Battle After Another’
Academy Award and BAFTA winner Leonardo DiCaprio is returning to the silver screen in Paul Thomas Anderson’s latest action film. One Battle After Another, an action-packed, thrilling chase film, hits theaters starting September 26. Bob Ferguson, played by DiCaprio, is a perpetually stoned, off-grid father who lives with his free-spirited daughter Willa (Chase Infiniti). When his evil nemesis, Steven Lockjaw (Sean Penn), resurfaces and his daughter goes missing, he's forced to confront his past to save her at all costs. Teyana Taylor, Regina Hall and Alana Haim (from the sister-led group HAIM), who previously appeared in Anderson’s nostalgic pre-teen romp Licorice Pizza (2021), co-star alongside DiCaprio to help Bob locate the whereabouts of his daughter.The official trailer, released on Ma...
Justin Tipping’s ‘HIM’ Peels Back the Artifice of the American Athlete
Buffalo Bills' former wide receiver Stefon Diggs zigzags across the field, with lightning-fast footwork advancing to the end zone for a touchdown. The stadium erupts in celebration. "I'm him!" screams Diggs. "I'm him!" His bravado, the type of ego that carries an entire team to greatness, is equal parts artifice and rage-fueled testosterone at work. Justin Tipping's (Kicks, 2016) new horror film HIM, produced by Jordan Peele and his company Monkeypaw Productions, holds a magnifying glass to this familiar trope. The genre-bending film explores the terrors athletes are willing to endure to achieve celebrity, status and eternal recognition, seen through the lens of Cameron Cade, played by former college wide receiver Tyriq Withers.In a dramatic detour from the realm of comedy, actor Marlon Wa...
Johnnie Walker Kicks Off the Return of Hypegolf Clubhouse
This golf season, Johnnie Walker is bringing a special pouring series for the return of Hypegolf Clubhouse, in SoHo, New York. Clubhouse first appeared in 2022 as a conceptual retail space, spotlighting the intersection of sport and culture. Highlighting the myriad milestones achieved in the golf space, from innovative virtual applications like Trackman to cultural moments championing the sport’s modern fashion vanguard and diverse, next-generation fan base, Clubhouse celebrates the game you love and the brands shaping its future.Reprising its core mission to connect fans with key moments on the golf calendar, the flagship Hypegolf Clubhouse storefront returns to the city on August 29, ahead of the Ryder Cup tournament. Embracing the sport’s fusion with the arts, fashion and culture, Johnn...
XLARGE Spotlights Art and Community at Hawaii Walls 2025
Streetwear label XLARGE is bringing its cultural footprint from Long Beach to Honolulu with the announcement of its official sponsorship of Hawaii Walls 2025.The art festival, taking place September 15–21 at Farrington High School in Kalihi, will feature over 50 artists from Hawaii and across the globe, working alongside local students and residents to transform the campus into one of the state’s largest public art collections. In keeping with its long-standing connection to mural culture, XLARGE will not only support event operations but also outfit artists and staff in special edition tees designed exclusively for the festival.The collaboration builds on XLARGE’s recent presence at Long Beach Walls and Art Renzei Festival, where the brand dropped limited-run tees celebrating creativity a...
