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Planta Industrial Starts a Riot With “Oi” Music Video for ‘Hypetrak Magazine’
Planta Industrial are whatever the hell they want to be. They sonically shape shift, and their fashion and demeanor on stage fluidly incorporate cultural references with ease. Hypetrak Magazine caught up with the artists during an intimate live performance for Nueva Generaciones, a music initiative powered by Corona® Extra that celebrates global artistry and the rhythms that invite us to connect. In their latest music video for "Oi," the duo showcase why they're paving the sound of the Nueva Generación.It's no secret that punk is making a comeback. Call it a recession indicator, but the kids are up to no good. Planta Industrial are punk in spirit. Imagine filtering bachata, reggaeton and dembow through a Y2K-built deathcore portal. It'll spit out "Anormales," "Teteo in the Bronx," or the g...
This Record-Breaking Formula E Car Embodies the Future of Racing
In a groundbreaking milestone for racing, Formula E has revealed its most advanced car: the GEN4. With an assortment of upgrades, the model is set to bring precise movement and a newly experimental edge to racetracks, making the sport more nail-biting than ever before.Prioritizing speed and efficiency, the GEN4 offers 450kW of race power paired with an active all-wheel drive and unlimited traction control to transform how drivers attack corners and maneuver. A 600kW Attack Mode, 700kW of regenerative braking, and a 55kW race energy capacity continues to boost performance, unlocking increased strategy and greater risk-taking. As for its dynamic design, two key aerodynamic configurations give teams the option to switch from a high downforce to a lower downforce for different track conditions...
nwm ONE Introduces the All-New Skeleton Phantom Gray Headphones
Marking the first audio brand from the NTT sonority, nwm introduces a new skeleton-style model to its signature Open-Ear headphone lineup: the nwm ONE Phantom Gray. Arriving roughly one year after the launch of the original nwm ONE, the brand has since steadily amplified its presence from Japan and expanding to the US and China markets. Now, at this pivotal moment, a bold new iteration enters the scene — a deep, light-shifting model that changes expression depending on its surroundings.The skeleton aesthetic pays homage to the futuristic technology envisioned in the ’90s while embodying a grounded vision of the future today. Its iconic, translucent design offers a rare glimpse into the product’s internal architecture, striking a balance between refined sophistication and everyday utility —...
Meta Lab’s First-Ever Flagship Returns to LA’s Melrose Ave
When Meta introduced its retail concept, Meta Lab, in 2024, it established a commitment to creating walk-in experiences that invite consumers to explore the real-world applications and possibilities of AI glasses. This year, Meta Lab is back, with a storefront in Las Vegas and the grand reprisal of the West Hollywood 8600 Melrose Ave flagship. Both locations spotlight the new Meta Ray-Ban Display glasses and Neural Band, Ray-Ban Meta glasses (Gen 2), along with the Oakley Meta HSTN and Oakley Meta Vanguard glasses. With exciting product drops, in-store activations, VR demos, recreational and educational programming and experiential displays, Meta Lab continues to celebrate the reinvention of eyewear at a communal level. View this post on InstagramA post shared by HYPEBEAST (@hypebeast) Met...
Meta Lab Taps LA’s Skate Community to Spotlight the Innovative Frontier of AI Glasses
Meta Lab has returned to West Hollywood's 8600 Melrose Ave., officially opening its doors to the public on November 1. To celebrate the launch of its first-ever flagship store, Meta Lab met up with Hypebeast and LA’s skate community to highlight the intersection of sport and tech, enlisting LA native photographer and director Estevan Oriol and fashion photographer Easton Schirra to capture the city's essence. Ruby Lilley, Na-Kel Smith, Mark Oblow, Daewon Song, Briana King and Eunice Chang joined the brand in celebration, taking to the streets to put the new Meta Ray-Ban Display glasses and Neural Band, Ray-Ban Meta glasses (Gen 2), along with the Oakley Meta HSTN and Oakley Meta Vanguard glasses to the test. View this post on InstagramA post shared by HYPEBEAST (@hypebeast) The Ray-Ban Met...
54 Ultra’s Retro Soul Captures the Warmth and Texture of Old Tape
54 Ultra is at once old and new. A Jersey kid with a penchant for collecting old vinyl and thrifted threads — he's a quintessential "old soul," and in the studio, it shows. He's one of five artists spotlighted by Nueva Generaciones, a music platform powered by Corona® Extra that celebrates artistic fluidity and global sounds. Following his feature story with Hypetrak Magazine, the artist returns to perform the Spanish rendition of "Heaven Knows," released in 2024.Born Johnny Rodriguez, the 25-year-old artist grew up listening to Bachata, Merengue, Salsa and Bolero — encouraged by his mother to live by the rhythms of his Dominican-Puerto Rican heritage. 54 Ultra's music is like a warm blanket. His production is cozy and velvety: tangy guitar chords, sultry, Latin drums and pillowy vocals. H...
Explore the London Fashion Week Circuit with Hypebeast and Raleigh ONE
Blending over a century of heritage with forward-thinking design, Raleigh ONE comes as the new e-bike for journeys in the city. And, while electrically powered tech can seem complex to the traditional cyclist, the English brand has simplified core functionality to make cycling more reliable for those everyday rides. Hoping to experience these benefits, Hypebeast gears up to ride the Raleigh ONE to London Fashion Week for a full schedule of shows. To kick off the day, the editor secures her phone to the handlebars, downloading the rider app to make use of the built-in GPS as part of the Touch & GO connectivity. With the e-bike charged up, she heads off into central London, where she crosses the city’s cobbled streets with adjustable assistance adapting to the needs of her ride. Despite ...
YONLAPA on Mixing Roots, Freedom, and Dream Pop Energy
Emerging from Chiang Mai with a sound that drifts between dream pop, rock, psychedelic, and groove, YONLAPA has built their identity on freedom, experimentation, and the roots that shape their everyday lives. Their music carries both dreamy and melancholic tones, shifting from heavy and powerful to soft and easygoing, while always reflecting the culture and surroundings that inspire them.Now they join Budweiser’s Music Is Yours To Take, presented by Hypebeast in Bangkok this October. The event celebrates music and culture in Southeast Asia, and for YONLAPA it’s a chance to share their journey and bring their energy to a new stage.Read our full conversation with YONLAPA and see how they are shaping their sound and story.HB: YONLAPA will be a part of Budweiser’s Music Is Yours To Take presen...
Rosalyn Brings Intimacy and Atmosphere Through Music
Rosalyn is one of Bangkok’s most exciting indie bands, known for weaving dreamy textures, emotional lyricism, and layered instrumentation into a sound that feels both intimate and cinematic. Rooted in friendship and shared instincts, the group has steadily built a reputation for music that belongs to the night—reflective, immersive, and deeply personal.As part of Budweiser’s Music Is Yours To Take, presented by Hypebeast, Rosalyn steps into a lineup that champions individuality and artistic freedom. With influences ranging from synth-driven atmospheres to raw, heartfelt storytelling, the band continues to shape Thailand’s evolving music scene while carving out a distinct identity that resonates with listeners at home and beyond.Read the full conversation below to hear their story in their ...
Best Nights VC Is on a Mission To Revive Nightlife and IRL Connections
It’s no secret that over the past decade, we’ve seen a decline in physical events. Whether it’s economic pressures closing down businesses, financial constraints causing people to stay home to save money, or a lack of accessible spaces, these issues have affected the way we view traditional forms of socializing.However, with more people yearning for more social interaction away from an increasingly online world, a rise in curated experiences, festivals, and gatherings is serving as a pushback to digitalization. Enter Best Nights VC.As the venture capital arm of beverage brand Jägermeister, Best Nights VC invests in early-stage companies, providing support and a roadmap for expansion along the supply chain for the nightlife and community industry. Its mission statement: empowering ventures ...
Redefining How We Listen: Sierra Rena meets nwm ONE
Based in New York, Sierra Rena has styled global artists such as SZA and Tyla, while also making her mark as a fashion creator. Balancing both roles, she carries a clear career vision: to expand the boundaries of expression and introduce new values to the next generation. Her encounter with the future-forward sound experience of nwm ONE resonates with that vision, illuminating new possibilities for creativity.Captured through the lens of globally acclaimed photographer John Yuyi, with hair by NERO, makeup by Sena Murahashi, and styling by Sierra Rena herself, Hypebeast Japan translates the “future of sound” into a striking visual narrative. Rena also spoke with the platform to talk about her passion, the opportunity to style big name artists, how music plays a role in her life and more. nw...
Maya Man and Isabella Lalonde’s ‘The twentynine Experience’ Proved Glitches Hit Harder Than Perfection
On September 6, New York City’s creative underground showed out for The twentynine Experience, a one-night transformation of Fridman Gallery that blurred nostalgia with next-gen experimentation. The showcase marked the launch of the twentynine zine by digital artist Maya Man (@mayaontheinternet) and designer Isabella Lalonde (@BeepyBella), reimagining the glossy fashion magazines of the early 2000s with a technological twist. What might have been a stack of Seventeen or Teen Vogue unfolded instead as an immersive installation where zine culture, technology and performance collapsed into a single surreal spectacle. It felt like stepping into the glossy chaos of early-2000s fashion magazines, only refracted through AI glitches, plush sculptures and the imaginations of two artists unafraid to...
